Press Release

Elinchrom Launches Their Next Generation of Flash Units; The ELC 125 & ELC 500
Master your next adventure with the new generation of elinchrom studio flash units.

Sony Announced the New Xperia 1 Mark ii – The Power of a Sony Mirrorless Camera in a Smartphone!
Sony’s New Flagship Xperia 1 II Smartphone Delivers the Complete Creative Entertainment Experience, Offering the World’s First Smartphone with up to 20 fps Continuous Shooting Capability

Nikon Delivers Powerful New Innovations – The Nikon D6 Flagship DSLR and Two NIKKOR Z Lenses
Nikon has officially announced the details, pricing, and release dates for the new flagship D6 camera, along with 2 new Z Series Lenses for Mirrorless: the 24-200mm f/4-6.3 and 20mm f/1.8

Fujifilm Announces New 45-100mm GFX Lens and GF Lens Roadmap
FUJIFILM Launches a new GFX lens, and announces the latest developments for G-Mount Interchangeable Lenses with a 2020 Roadmap - Exclusive 13-lens lineup, including 2 newly-announced lenses, provides comprehensive shooting coverage

Fujifilm Launches Compact & Lightweight Mirrorless X-T200 Camera
Introducing the X-T200 Mirrorless Digital Camera: A Fully-Featured Camera To Document Those Day-to-Day Moments

Venus Optics adds Fuji X, Sony E, & Canon M options to the Laowa 4mm f/2.8 Circular Fisheye Lens
Venus Optics, has added yet another unique lens to its lineup for Fuji X, Sony E and Canon M systems; ...

Platypod Announces the Launch of The Platyball – A Revolutionary Tripod Ball Head Mount
Platypod, has announced the launch of its Kickstarter campaign for it’s latest creation; the Platyball – a “revolutionary” tripod ball ...

The Leica M10 Monochrom Camera Officially Announced
The highly anticipated Leica M10 camera enters a new dimension of innovation in the world of monochrome photography!

Tamron Announces Pricing & Availability of the 20mm F/2.8 Lens for Sony E-Mount
Tamron has announced the availability (and pricing) of it's third wide angle prime for the Sony E-Mount system, adding to an already impressive list of new lenses for the Mirrorless system.

Paul C. Buff Has Officially Entered the Portable Strobe Market with the LINK 800WS
Paul C. Buff has dropped a major announcement today with the upcoming launch of the LINK 800WS Portable Strobe due to hit the market Spring 2020!

Pelican Photography Collection Launches ‘Vault’ – Affordable, Lightweight, & Dependable Carry Solutions for Camera Gear
Rugged durability meets lightweight mobility with unmatched protection for camera gear. The Newly Launched Vault by Pelican Photography Collection exclusively at B&H looks like it may be an ultimate solution for protecting your gear while on the road.

Olympus Introduces The New OM-D E-M5 Mark III Mirrorless Camera – Compact, Customizable, and Versatile
During PPE. Olympus announced its latest, (and LONG awaited), OM-D mirrorless camera, an impressive update to its compact and versatile OM-D E-M5 Mark II, the Olympus OM-D E-M5 Mark III Mirrorless Micro Four Thirds Digital Camera.










