Press Release
Venus Optics Announce Pricing and Availability of Laowa 17mm f/1.8 MFT Lens – A Compact, Approachable and Fast Everyday Lens
Venus Optics announce the pricing and availability of the Laowa 17mm f/1.8 for Micro Four Thirds (M43) cameras. At the price of USD $149, this lens has been the most affordable lens Venus Optics has ever released!
Lensbaby Releases a Color Expansion Pack for the OMNI Filter System
Bring color and mood into your imagery when using the Lensbaby OMNI Creative Filter System with the OMNI Color Expansion Pack. This expansion pack features an array of multi-colored films and gels, color crystals, a rainbow diffraction film, and a carrying case
Exciting New Features To Come With The Fujifilm X-Pro3 Including 4k Video, A Hybrid OVF/EVF, And A Hidden LCD Screen!
Fujifilm has finally released the details of the X-Pro3 which has improved autofocus at -6EV, HDR Shooting, and a plethora of firmware enhancements!
Pricing & Details for Tamron’s Three Close-Focusing Prime Lenses For Sony E-Mount Full-Frame Mirrorless Cameras Announced
Tamron has announced the launch of three long awaited prime lenses for Sony E-mount full-frame mirrorless cameras: 20mm F/2.8 Di III OSD M1:2 (Model F050), 24mm F/2.8 Di III OSD M1:2 (Model F051), and 35mm F/2.8 Di III OSD M1:2 (Model F053)
Elinchrom Releases Complete Grid System For The Rotalux Lightshaper Softboxes – The ‘Rotagrid’
Throughout these years Rotalux has been continuously optimised and refined to become even better and photographers have been using the Rotalux system to shape light in nearly every way imaginable. But there's always been a missing piece...until now that is.
Nikon Z50, Three New Lenses, And A Controversial Battery Grip Announced Today!
The Nikon Z50, 3 new lenses, and a controversial Battery Grip were just announced! There's a ton of new gear gear to explore here with something to cater to beginners and pros alike!
Leica Unveils The New LEICA M MONOCHROM “Signature” Edition Camera – A Collaboration with Legendary Guitarist Andy Summers
The new Leica M Monochrom "Signature" from Fender & Andy Summers is limited to 50 pieces worldwide. The striking set encapsulates a perfect marriage of two instruments of art: a guitar and a camera
X-Rite Announces New Display Calibration Solutions for Photographers and Filmmakers
Color managing your displays saves time, money, and eliminates aggravation.
Fujifilm Introduces the new X-A7 Camera with Newly Developed Image Sensor
Fujifilm just announced the new X-A7 Mirrorless Camera which adds an impressive new lightweight body capable of filming 4k video at 30FPS!
Leica Releases an Affordable Camera, Almost: The M-E (Type 240)
This July, Leica is adding their cheapest full-frame mirrorless Leica M-E (Typ 240) to their lineup of M-system rangefinder cameras.
Hasselblad Expands Reach of Medium Format Imaging for Even More Creative Versatility
Hasselblad announces the X1D II 50C, XCD 35-75 zoom lens, Phocus Mobile 2, and reveals details of the upcoming CFV II 50C digital back and 907X camera body.
Sony Reveals 200-600mm f/5.6-6.3 and 600mm f/4 Super-Tele Lenses
Today, Sony is announcing two exciting new lenses, the FE 600mm F4 GM OSS and the FE 200-600mm F5.6-6.3 OSS Super-telephoto zoom lenses.
