Press Release

Venus Optics adds Fuji X, Sony E, & Canon M options to the Laowa 4mm f/2.8 Circular Fisheye Lens
Venus Optics, has added yet another unique lens to its lineup for Fuji X, Sony E and Canon M systems; ...

Platypod Announces the Launch of The Platyball – A Revolutionary Tripod Ball Head Mount
Platypod, has announced the launch of its Kickstarter campaign for it’s latest creation; the Platyball – a “revolutionary” tripod ball ...

The Leica M10 Monochrom Camera Officially Announced
The highly anticipated Leica M10 camera enters a new dimension of innovation in the world of monochrome photography!

Hasselblad Launches The Worlds Lightest Digital Medium Format Autofocus Lens – The XCD 4/45P
Designed to further the capabilities of all X System cameras* by taking high quality imaging even further out into the world, Hasselblad launches the new XCD 4/45P, the worlds lightest Digital Medium Format Lens

Tamron Announces Pricing & Availability of the 20mm F/2.8 Lens for Sony E-Mount
Tamron has announced the availability (and pricing) of it's third wide angle prime for the Sony E-Mount system, adding to an already impressive list of new lenses for the Mirrorless system.

Paul C. Buff Has Officially Entered the Portable Strobe Market with the LINK 800WS
Paul C. Buff has dropped a major announcement today with the upcoming launch of the LINK 800WS Portable Strobe due to hit the market Spring 2020!

Pelican Photography Collection Launches ‘Vault’ – Affordable, Lightweight, & Dependable Carry Solutions for Camera Gear
Rugged durability meets lightweight mobility with unmatched protection for camera gear. The Newly Launched Vault by Pelican Photography Collection exclusively at B&H looks like it may be an ultimate solution for protecting your gear while on the road.

Olympus Introduces The New OM-D E-M5 Mark III Mirrorless Camera – Compact, Customizable, and Versatile
During PPE. Olympus announced its latest, (and LONG awaited), OM-D mirrorless camera, an impressive update to its compact and versatile OM-D E-M5 Mark II, the Olympus OM-D E-M5 Mark III Mirrorless Micro Four Thirds Digital Camera.

Samyang & Rokinon Release a 14mm f/2.8 Autofocus Lens for Canon RF Mount!
Samyang has officially announced and released it's AF 14mm f/2.8 for Canon RF mount, available for pre-order now and expected to start shipping in early November!

Venus Optics Announce Pricing and Availability of Laowa 17mm f/1.8 MFT Lens – A Compact, Approachable and Fast Everyday Lens
Venus Optics announce the pricing and availability of the Laowa 17mm f/1.8 for Micro Four Thirds (M43) cameras. At the price of USD $149, this lens has been the most affordable lens Venus Optics has ever released!

Lensbaby Releases a Color Expansion Pack for the OMNI Filter System
Bring color and mood into your imagery when using the Lensbaby OMNI Creative Filter System with the OMNI Color Expansion Pack. This expansion pack features an array of multi-colored films and gels, color crystals, a rainbow diffraction film, and a carrying case

Exciting New Features To Come With The Fujifilm X-Pro3 Including 4k Video, A Hybrid OVF/EVF, And A Hidden LCD Screen!
Fujifilm has finally released the details of the X-Pro3 which has improved autofocus at -6EV, HDR Shooting, and a plethora of firmware enhancements!