Press Release

GoPro Announces the Hero 9 Black Action Camera
Just a year after the announcement of the Hero8 Action camera, today GoPro has released the HERO9 Black. Boasting a ...

Datacolor Launches The New ‘ColorReader EZ’ Color-Matching Tool That Fits In Your Pocket
The affordable new device incorporates the company’s advanced color technology in an easy-to-use tool that simplifies the often challenging and time-consuming process of color matching and color coordination both in the paint color selection and digital workflow processes used by photographers and digital designers.

Presenting the Finalists of the 2020 Comedy Wildlife Photography Awards!
The world’s funniest photography competition has just announced the top 44 images for 2020 - and they are absolutely brilliant!

Samyang Launches A 35mm F1.8 AF Lens for Sony E-Mount
This prime lens provides mobility and convenience for shooting a wide range of subjects from everyday snapshots(indoor & outdoor), food photography, cityscapes, landscapes and more.

Loupedeck Launches Loupedeck Live for Content Creators and Streamers
Latest Loupedeck tool extends support to livestreaming for enhanced creative freedom

Laowa Launches 50mm f/2.8 2X Ultra Macro APO for MFT Cameras
Venus Optics just announced the release of Laowa 50mm f/2.8 2X Ultra Macro APO Lens. The new 50mm lens is ...

The Photography Show & The Video Show Announces Women Who Photo & Film Campaign 2020
The Photography Show & The Video Show – has revealed details of this year’s Women Who Photo & Film (WWP&F) ...

Phocus Mobile 2 Lets You Shoot Tethered With Hasselblad On Your iPhone
Phocus Mobile 2 for Hasselblad expands workflow portability with iPhone Connectivity

Hasselblad’s Smallest Medium Format Body Ever, The 907X 50C Now Available
Introduced as a concept in June 2019 and now available to purchase, the 907X 50C mirrorless medium format digital camera is comprised of the modernized CFV II 50C digital back and the brand new 907X camera body, connecting Hasselblad’s photographic legacy and future into one system.

Adobe Announces Diverse Voices Platform Campaign and Initiatives With NYT And Sundance
Adobe has announced some exciting new initiatives and a brand new platform called Diverse Voices that reinforce the brand’s commitment to bringing creativity for all to life

Tamron Is One Of The Biggest Reasons To Choose Sony Full-Frame Mirrorless Right Now!
Tamron announces the development of a new telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 70-300mm F/4.5-6.3 Di III RXD (Model A047). The lens is planned to launch in Fall 2020.