Press Release

Leica Re-Launches The Classic Noctilux-M 50mm f/1.2 ASPH Lens – Updated For Modern Digital Systems
Leica has recently announced the re-launch of its Noctilux-M 50mm f/1.2 ASPH “landmark” lens that will be available in the ...

Fuji Launches the X-E4 and 2 New XF Lenses – The 70-300mm F/4-5.6 R LM OIS WR & 27mm F/2.8 R WR
The most portable mirrorless camera in the X-Series lineup, A compact, weather-resistant, pancake-style lens for FUJIFILM X Series Cameras, and the new FUJINON XF70-300mmF4-5.6 R LM OIS WR Lens

Skylum Updates Luminar AI – Fixing Several Bugs and Enhancing the Workflow Experience
Skylum has just released an update to Luminar AI that delivers a more refined version of Luminar and addresses several bugs for both Windows and Mac users.

Sony Launches the Xperia PRO – Not Your Traditional Smartphone
Today Sony has introduced a new professional 5G device, the Xperia PRO (Adorama | B&H | Amazon) that enables content ...

ZY Optics Adds Leica M Mount To Its Mitakon Speedmaster 50mm f/0.95 Line-Up
Today there’s some more good news for the Leica shooters out there. ZY Optics has announced the launch of the ...

Movo Launches New Smartphone Lenses & Boundary Conference Mic – Adding More Tools To The Mobile Photographer Arsenal
This week Movo Photo has launched a new Boundary mic and the SPL Series of lenses for smartphones bringing more ...

CyberLink Launches PowerDirector 365 Video Editing Software for macOS
MacOS users can now enjoy the exciting tools, features, and subscription benefits that have made the multi-award winning PowerDirector 365 video editor of choice for enthusiasts and creative professionals around the world for over 20 years.

Flashpoint Announces New XPLOR 100 Pro TTL R2 Battery-Powered Monolight
The Flashpoint XPLOR 100 is the Lightest and Smallest Flash Unit Now Available at Adorama for Under $300

autoRetouch Launches “Ghost Mannequin” AI – Promises to Streamline Clothing Photography
It seems 2020 is truly the year that Machine Learning AI-powered image editing applications head into the mainstream. With Adobe’s ...

Fujifilm’s Pixel Shift Combiner Software Lets You Create 400MP Images!
Fujifilm's new Pixel Shift Firmware (3.0) allows GFX 100 users to create 400Megapixel images!

TetherTools Launch The TetherPro USB-C to USB-C Right Angle Cable and TetherBoost Pro USB-C Core Controller Extension Cable
Tether Tools is pleased to announce the two newest addition to our cable lineup. The TetherPro USB-C to USB-C Right Angle ...

Introducing Instant Film for iPhone – New App from MOMENT
Moment has launched a new ‘Retro’ mobile app loaded with their own custom “Film Stocks” for users to emulate some ...










