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Gear & Apps

What Does Your Camera Brand Say About You? Here’s A Fun Look At The Traits Of Brand Users

By Kishore Sawh on December 26th 2016

When you think of a brand, what do you think of? There’s a sort of brand loyalty within the culture of photography that politicians would pay for, and yet at the same time there’s a sense of one-upmanship in camera-dom that would leave a Beverly Hills estate agent wheezing with bitterness. That makes for interesting dynamics – and for easy pigeonholing, and marketing.

If you were to ask an Ad-Man on Madison Avenue I’m sure they’d tell you that when conceptualizing they align one word with each brand. So, for example, with cares, if you wanted a ‘reliable’ car you’d buy a Honda; a ‘safe’ car would be a Subaru; an ‘imperialist’ car would be a Rolls Royce, and if you had a small ‘penis’ you’d buy a Hummer. Only joking, that would be a Porsche. Anyway,  perhaps it would be much the same with cameras, and though I get to speak with the marketing boffins behind the brands, they’ve yet to disclose. Luckily, however, YouGov, has a bit of insight.

YouGov surveys a panel of a few hundred thousand people with questions pertaining to all facets of their lives, from their clothing preferences, taste in music, where they shop, where they live, what they do, who they do, what they buy, what they eat, and even their internet browsing preferences. And what this allows them to do is build profiles from common traits, so if you plug in the camera brand you’re partial to, it’ll deliver it.

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Now, let’s just get it straight here that expecting this to deliver a mirror reflection of you is sort of like hoping a fortune in a fortune cookie is going to address you by name and know your individual plight, but it is interesting nonetheless and you’ll get some insight, like Nikon users seem to have higher income than Canon, though Nikon users seem to visit Breitbart (one hopes just to see how the other half lives), or that Sony users drive BMWs and have questionable taste in music especially when compared to Fuji shooters. While we won’t list them all out, you can have a more detailed look by clicking here.

Here’s an almost full read of a Fuji shooter, with other brands below:





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A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Jose Pepe

    weird all canon user that comment are male lol

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  2. Ryan Venedam

    ITT: People desperately trying to justify their brand of choice

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  3. Gloria Mesa

    So inaccurate that is actually really funny!

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  4. Mary Hurlbut

    laughable…definitely needed to ask a larger group of people

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  5. Jorge Tavares

    Canon customers make less than $20,000 a year? At their prices I’m pretty sure they would be out of business!

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  6. Bubba Jones

    Regardless whether one agrees with the results, it is folks that answered the survey. That is where the data was obtained. The data is as accurate as the folks that answered the questions. If you are outside the parameters of the results, that does not invalidate the data, but the data reflects those that answered the questions.

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  7. Robert Mayer

    Laughable! This is why prediction models don’t work. Simple point: Canon is a much more (product) diversified company than Nikon. I could go on…

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  8. Mac Hayes

    As a recent convert from Nikon to Canon (DSLRs) the average was closer to Canon than Nikon, but Income and Entertainment were all over the place – hits & misses.

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  9. Alex Kartashov

    People who seem to be complaining about how “inaccurate” it is, don’t seem to understand that it’s statistics, it’s an average of a group of people, you may be above average, you may be below average, you may be exactly in the criteria, but in the end there will be variations, it’s not a rule. As to me, apart from the age group and gender (Nikon shooter), this has me pretty spot on.

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  10. Patrick Oconnor

    Is the fun part on another page? I couldn’t find it. :-/

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  11. Richard Olender

    I use canon and the only thing right is my age group…. I also don’t think that the professions match the annual income I give this a rating of total garbage…but its cute

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  12. Ralph Hightower

    I’ve been a Canon shooter since 1980. Yes, photography is one of my hobbies. But after that, the survey runs off the track.

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  13. Daniel Thullen

    Wow, I’m a Canon shooter and it is fairly accurate, although I don’t play lacrosse and my income is higher than $20,000. (Don’t tell the IRS.)

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  14. Liam Douglas

    Funny, I am a Canon shooter and Almost none of the data fits me other than Republican. I make $120,000 a year, not $20,000.

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