Fashion Photography
What Is Fashion Photography?
Fashion photography is a form of photography that focuses on showcasing clothing and other fashion items. It’s perfectly exemplified by fashion spreads in glossy fashion magazines. As such, it focuses on portraiture, posing, and extensive lighting.
Having been around since the early days of photography, it’s one of the oldest forms of photography. It’s also one of the most prevalent forms. It’s everywhere from magazines to billboards, and even the sides of buildings. Because it underpins the primary form of advertising in a very lucrative industry, it’s also one of the most profitable forms of photography.
To be successful in fashion photography, each photographer should develop their own aesthetic. To develop this aesthetic, it’s not only the clothing that matters, but also beautiful locations and accessories. Because of this, and changing trends, fashion photography is continually evolving.
Equipment and Technique
Equipment is especially important in fashion photography, but can vary depending on what the images will be used for. A shoot for a magazine will, for instance, use different equipment to a shoot at a fashion show.
In addition to equipment, technique is also important. There are a variety of techniques available and a lot of planning goes into finding the right model and the correct pose. The technique used will differ for every photographer as they develop their aesthetic and for what the images will be used for.
Irrespective of what the images will be used for, the best cameras for fashion photography are DSLR’s, medium, and large format cameras.
Photographers can use almost any lens depending on the circumstances, but they favor prime lenses above zoom lenses. Prime lenses offer larger apertures and capture sharper images compared to zoom lenses.
Besides cameras and lenses, photographers also need flashes, lighting, tripods, and other equipment. These all form part of the successful fashion photographer’s toolkit.
In the articles below, read about fashion Photography tips, tutorials and news.
Beauty & Fashion Photography | The Specifics That Divide The Great From The Mediocre
These are the kind of specific pieces of information and advice you typically aren't taught by anything but experience.
Three Simple Go-To Styles For Model Test Shoots
Styling for a model test shoot in the fashion realm can be intimidating, and it doesn’t have to be. As ...
Best Engagement Photography Locations in Connecticut
In the latest installment of our Best Engagement Photography Location Series, photographer Kesha Lambert shares some of the best spots to photograph engagement sessions in Connecticut. Check it out!
Shed Photography Studio Tips, Ideas and Examples
Low Budget or No Budget, it doesn't matter. In this video from Irene Rudnyk, she walks you through how to create a high quality fashion editorial in an incredibly small space using just natural light!
You Don’t Really Need The Fastest & Most Expensive Lenses For Fashion Photography
Fashion photography is an addictive art form that often consumes our thoughts as we hone in and improve upon our ...
Black and White Photography Tips with More Intention and Impact
Seeing in monochrome tips the world on its axis and provides a fresh perspective; almost as if seeing it for ...
3 Foolproof Beauty Lighting Setups
Successful beauty images are a combination of a few important elements: Model choice, makeup, lighting, and retouching. Each one of ...
Using V-Flats as Negative Fill and a Background in Fashion & Beauty Photography
In this video, (and the one below), from Lindsay Adler, she’s going to share 3 reasons why she loves using ...
3 One-Light Fashion Photography Ideas from Lindsay Adler & AdoramaTV
Lindsay Adler's New Series with AdoramaTV Showcases Tips to Be a Successful Fashion Photographer
Reacting to Some of the Worst Photoshoots in the History of America’s Next Top Model
Jessica Kobeissi makes it no secret that she's always been a big fan of America’s Next Top Model (ANTM). Recently, she released a video documenting her reactions to what the internet thinks are the WORST photoshoots of the entire series.
New Video from Fstoppers Shows How To Use Strobes and LED Lights in the Name of Fashion Photography
In a recent Fstoppers video focusing on fashion photography, Patrick Hall walks us through how he uses strobe lights and ...
Why Printing in Photography is So Important with Documentary Photographer Daniel Milnor
Printing might not be significantly important to the online photo world, but, in the actual professional photography industry, print photography is KING.
