Marketing for Photographers

3 Ways To Photograph Family Group Photos With Flash

Setting up one directional off-camera flash with a shoot-through umbrella may be your go-to lighting setup for family formals, but what other ways can you light a group of people to create more drama or visual interest? Light alters the mood of a scene through modifiers, quantity, and color. Even with family photos, you should ... Read more
one light portrait setup

Easiest One Light Portrait Setup for Professional Headshots

How many lights does it take to create a great, pro quality image? In my early career, my answer was “as many as I can get.” But over time, I learned that some of the most beautiful portraits are captured using simple setups. No need for multiple lights, sets, and gear to get gorgeous results. ... Read more

5 Creative Accessories to Conceal Distracting Backgrounds

We’ve all been there: you have great clients but a less-than-superb background. How do you deliver the high-quality, creative imagery that your clients have come to expect? Creative accessories are perfect when you need a spark of creativity or need to block distracting elements in your scene. These simple tools can transform an ordinary shot ... Read more

DIY Reflector | 3 Ways to Make Your Own Reflector

It's a long holiday weekend which means the beach, BBQ, and DIY projects! If you're going out to Home Depot to pick up a few tools to fix something around the house, make sure you add bead foam to your shopping list.
how to design a photo album

How to Design a Photo Album | A Step by Step Guide

Whether you’re a professional or a hobbyist, printing is an important aspect of photography. Instead of images lost in clouds, hard drives, or social media, printing your photography into wall art or albums makes your photography tangible. Selecting your favorite images for print and laying them out in a story gives them more value and ... Read more

An Introduction to Posing Female Models

Working with agency models is a highly coveted and sought after goal for many aspiring fashion and beauty photographers. While there are many models who know their angles, the reality is that many of the agency models you are likely to test with in the beginning are new faces in the fashion industry. These new ... Read more
SLR Lounge - Best Photography Insurance Options

Photographer Insurance Guide

Let’s face it, photography is not a cheap venture to get into. Regardless of whether you’re a professional or a hobbyist, buying and keeping your gear up-to-date can be very expensive. Because of this, it’s incredibly important to keep your equipment safe from theft and damage. Having your gear stolen or broken somehow can be ... Read more

15 Tips for Teaching Photography Workshops

Hosting a photography workshop may not be the easiest way to earn additional income, but it can prove rewarding when done right. Should you choose to teach one, follow these 15 tips to help ensure that your workshop is a success!

Nikon Announces the NIKKOR Z 24-105mm f/4-7.1: A Compact Full-Frame Zoom Built for Everyday Versatility

Nikon has officially announced the NIKKOR Z 24-105mm f/4-7.1, a new standard zoom lens for its full-frame Z-mount system. Priced at $549.95 and scheduled to ship in mid-January 2026, the lens targets photographers and hybrid shooters seeking an affordable, lightweight carry-all solution for daily use. The 24-105mm focal range covers wide-angle to medium telephoto, making ... Read more
fix a photo with bad lighting

How to Fix a Photo With Bad Lighting in Post Using Adobe Lightroom

Photography is all about capturing the perfect moment, but sometimes the lighting just doesn’t cooperate. When this happens, it can be frustrating to have a photo that doesn’t showcase your subject as you intended. Fortunately, with the right tools and techniques, you can fix bad lighting in a photo and bring it to life. In ... Read more
pinterest for photographers
Photography Careers and Business Marketing for Photographers

Pinterest for Photographers | Unlocking the Secret Marketing Power

Christopher

While Instagram, TikTok, and Facebook hold their importance, photographers might be overlooking a hidden gem: pinning on Pinterest. Pinterest is ...

Photography Careers and Business Marketing for Photographers

Photography Marketing | How to Market Your Photography Business Today

Christopher

The "secret" to great marketing in the photography industry is actually no secret at all.  Successful photography marketing simply requires setting up sustainable systems, creating a multi-pronged approach that doesn't rely solely on a single lead source or single strategy. 

Photography Careers and Business Marketing for Photographers

8 Tips on How To Get More Photography Clients

Alice Houstons

If you’re still struggling to get enough clients, know that it doesn’t have to be this way.

build photography brand
Photography Careers and Business Marketing for Photographers

7 Steps to Branding For Photographers

Sean Lewis

Small businesses like photography studios can build a solid brand that consistently attracts loyal customers.  We can still speak to our target audience, build hype, and stand out in our local markets; and in this article, we'll review how.

How to start your photography career slr lounge
Photography Careers and Business Marketing for Photographers

6 Ways to Start Your Career as a Photographer

Alice Houstons

Do you dream of becoming a professional photographer? You might wonder how to get started, whether or not you need ...

Photography Careers and Business Marketing for Photographers

Do You Own the Images from Your Second Shooter?

Rachel Benke

If you are a wedding and/or event photographer, then you understand the essential role second and third shooters play. While ...

Photography Careers and Business Marketing for Photographers

Facebook Ads for Photographers: Avoid These 5 Most Common Mistakes

Christopher

Marketing is always evolving, but one principle never changes: you need to show up where your clients spend their time. ...

Photography Careers and Business Marketing for Photographers Portrait Photography

Top 5 Newborn Photography Marketing Tips

Laura Levitan

To succeed as a newborn photographer, your talent needs to extend beyond artistic skills and include the ability to market ...

Photography Tips Photography Careers and Business Marketing for Photographers

How to Write a Photographer About Me Page That Connects

Christopher

An about page is a must-have when it comes to your website.  It’s your digital elevator pitch and your chance to connect ...

Photography Careers and Business Marketing for Photographers

Memorable Wedding Client Gift Ideas for Photographers

Alice Houstons

Smart wedding photographers (and commercial photographers) know that a little thought goes a long way. Client gifts are fantastic ways to keep your clients talking about you to their friends and family.

Photography Careers and Business Marketing for Photographers

Photographer’s Essential Guide to Body Language

Vanessa Van Edwards

If you’re a photographer, you’ve got to understand body language. Many of the most talented photographers don’t realize it, but ...

Photography Careers and Business Marketing for Photographers

How To Become A Preferred Vendor

Christopher

Marketing is the never ending focus of photographers the world over. We are always looking for ways to increase business and get in front of clients. Are you taking advantage of an obvious source or are you inadvertently missing out?

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