LinkedIn is one of the most overlooked social media platforms for photographers, but with over 414 million users and growing by the minute, this network is a force to be reckoned with. Perhaps we don’t utilize it because it’s not as visual as Facebook or Instagram, or maybe it’s because we think it’s just an online resume for people that are job hunting. Whatever the case, photographers haven’t seemed to embrace LinkedIn as readily as they have other social media sites. But LinkedIn can actually be a very valuable tool for photographers looking to network with other professionals, it can improve your SEO ranking, and it can open your business up to millions of potential clients.
[REWIND: SOCIAL MEDIA FOR PHOTOGRAPHY: 5 REASONS WHY EVERY PHOTOGRAPHER SHOULD USE 500PX]
I’m willing to bet that many of you reading this probably have a LinkedIn account and like me, probably rarely use it for anything except to update your work history and accept ‘connections.’ We are missing out! If your target market are upper middle-class professionals, LinkedIn is the place to be. With LinkedIn, you’ll be immersed with millions of other professionally-minded people who are marketing themselves and networking with one another. Plus, if most of the photographers are on Facebook and Instagram (which they aren’t; many commercial photographers market themselves on LinkedIn), then wouldn’t it be a great place for you to differentiate yourself and your photography business?
So if you’re ready to tackle the LinkedIn beast, check out this following seven-part infographic created by Leisure Jobs to help you optimize your profile.