Fashion Photography
What Is Fashion Photography?
Fashion photography is a form of photography that focuses on showcasing clothing and other fashion items. It’s perfectly exemplified by fashion spreads in glossy fashion magazines. As such, it focuses on portraiture, posing, and extensive lighting.
Having been around since the early days of photography, it’s one of the oldest forms of photography. It’s also one of the most prevalent forms. It’s everywhere from magazines to billboards, and even the sides of buildings. Because it underpins the primary form of advertising in a very lucrative industry, it’s also one of the most profitable forms of photography.
To be successful in fashion photography, each photographer should develop their own aesthetic. To develop this aesthetic, it’s not only the clothing that matters, but also beautiful locations and accessories. Because of this, and changing trends, fashion photography is continually evolving.
Equipment and Technique
Equipment is especially important in fashion photography, but can vary depending on what the images will be used for. A shoot for a magazine will, for instance, use different equipment to a shoot at a fashion show.
In addition to equipment, technique is also important. There are a variety of techniques available and a lot of planning goes into finding the right model and the correct pose. The technique used will differ for every photographer as they develop their aesthetic and for what the images will be used for.
Irrespective of what the images will be used for, the best cameras for fashion photography are DSLR’s, medium, and large format cameras.
Photographers can use almost any lens depending on the circumstances, but they favor prime lenses above zoom lenses. Prime lenses offer larger apertures and capture sharper images compared to zoom lenses.
Besides cameras and lenses, photographers also need flashes, lighting, tripods, and other equipment. These all form part of the successful fashion photographer’s toolkit.
In the articles below, read about fashion Photography tips, tutorials and news.
Gear Guide For Aspiring Fashion Photographers & Portrait Photographers
Aspiring fashion and portrait photographer? Here's a list of the basics you need and why.
Interviews With Fashion Industry Leaders | Alexi Lubomirski And Mazdack Rassi
The world of fashion and advertising is a multi faceted billion dollar business that many aspire to be apart of. ...
Automated Studio ‘Live’ Is Set To Take Photography Jobs In Product, Catalogue, & Fashion
The writing has been on the wall for ages, and loosely translated it reads: much of photography will be automated ...
Breed Master Class: Advanced Fashion Photography Lighting | Review
Lighting is a differentiator between pros and amateurs. This comprehensive guide with 22 advanced lighting setups aims to make show you how the pros do it.
Five Great Fashion Photography Blogs To Follow
As an aspiring fashion photographer, I continuously look at the work of others for inspiration and am always in search of different insights and tutorials in order to improve my craft and my business.
Ombra Di Bianco: Photography and Paint Collide In Stunning Fashion Shoot | Luca Meneghel
Using photography and paint, Luca Meneghel and Norma Nardi again collaborate on this stunning fashion shoot that mixed beautiful imagery and paint.
Commercial Fashion Photography Success With Dixie Dixon
In only 5 years, Dixie has reached a level of success in the commercial fashion photography world that many only dream of. In this interview, she tells us about her journey to get there.
Commercial and Fashion Photography Cameras
This article is part of our Gear Guides. We try to continually updates each article as new cameras are released, ...
Digital Photo Retouching: Beauty, Fashion and Portrait Photography Review
Extensive eBook includes Photoshop tools and techniques for face, skin and hair retouching, as well as photography tips for amateurs and professionals alike.