Adorama has launched its latest AdoramaTV series, “Inside Beauty and Fashion Photography.” The series features world-renowned fashion and beauty photographer Lindsay Adler, who shares her insider secrets on what it takes to be a successful fashion photographer. Adler covers topics such as behind the scenes of fashion shoots, her favorite lighting techniques, interviews with industry experts, and more.

“To be a successful fashion photographer you have to be creative, be a master of your craft and to understand the industry,” said Mary-Irene Marek, Director of Content and Social Media for Adorama. “We’re excited to bring our followers a series that will help them do just that by learning from one of the best, Lindsay Adler.”

Lindsfay Adler 1 Light Setup 2

In the first episode, “Tips for Your First Fashion Editorial,” Adler shares insights on what it takes to conceptualize, plan and execute a successful fashion editorial, while giving a peek behind the scenes of her own thematic shoot. Viewers will learn about creating a concept, mood boards, gathering a creative team, and creating a cohesive visual story.

Lindsfay Adler 1 Light Setup

Adorama’s motto is ‘Equip Your Creativity,’ and they equip photographers with more than just the latest gear, they also equip them with knowledge,” said photographer Lindsay Adler. “I have loved being a partner with Adorama because they truly value education and empowering their customers. The team I work with are always super excited to create and share – they love helping photographers to succeed.”

“I think this series is a great fit for AdoramaTV because they already share a lot of great content for the essentials of lighting and photography, as well as a ton of education for portrait photographers,” Adler continued. “There is certainly a large audience of creatives inspired by the elegant and impactful visuals of the fashion industry, and so this is a great opportunity to provide these creatives insights into this highly creative and extremely competitive world!”

Lindsfay Adler 1 Light Setup 3


New episodes of “Inside Beauty and Fashion Photography with Lindsay Adler” will be released every other Wednesday at 10AM ET. To watch and subscribe to AdoramaTV, visit