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News & Insight

The Sony Summer Trade-In Event Is Live!

By Wendell Weithers on August 14th 2017

The final weeks of August herald the waning of the summer season; a time of transition we expect every year. And like the seasons, a photographer’s tool kit, bringing with it new and refreshing elements. Sony’s summer trade-in event is here and is about the best time to grow or get into a Sony system.

If you’ve been sitting on camera gear that has grown long in the tooth and is a bit past its resale prime, this is a good opportunity to recoup some of that value from a reputable camera retailer. This isn’t the first time Sony has run a promotion like this and it demonstrates their eagerness to encourage Sony users to upgrade and pull users from other systems. This leaves only one question. Is this the right time for you to go Sony mirrorless?

Here’s how it works:
From August 13th through September 30th, there is a window of opportunity for those who’ve been eyeing an A7II or A7RII or A7SII, or even the venerable A9. You’ll be able to save $300 off of any of the Sony A7II series and $500 off of the Sony a9 by trading in select gear. You’ll receive the value of your camera trade-in + the additional savings towards your gear. So for example, if you were to trade in your Canon 5D Mark III in good condition you would get around $1000, then tack on another $500 towards an A9.

Sony’s new flag ship camera is still going to cost a good bit of money even with the trade in, but the savings on the A7II, which normally retails around $1,500 brand new for the body only, make this arguably the best deal for full frame camera currently running (See A7II review here). There is no better time to act than the present if you’ve been looking to jump into the world of mirrorless.

Start Your trade-In here.

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Wendell is based in Atlanta where he shoots events, portraits, and food photography. He also supports his wife Andrea as she runs their cake design business, Sweet Details.

Instagram: Wendellwphoto

Q&A Discussions

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  1. Vivek Jazz

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  2. Chuck Hocker

    I would love to jump ship, but it seems like even with the bonus cash, you get so little for your used gear you can still come out further ahead by selling private and forgoing the bonus cash. 

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  3. barbara farley

    Sony is certainly flying high right now.  So many people want to jump on the a9 bandwagon.  For Sony to offer cash for competitor’s gear is genius. 

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