Some of you may recall a while back when Sony was doing a trade-in program where you would essentially trade in any working SLR or mirrorless camera and the value of that and then some would be deducted from the purchase of a new Sony. It was a resounding hit and I know for quite a few it was all the nudge they needed to finally lurch at a Sony A7 series. But like all good sales tend to do it came and went like a thief in the night, but now it’s back, and at the risk of sounding like a late night advert, it appears better than ever.

Right now through B&H and Sony you can can save a significant amount of cash on a new Sony lens or camera purchase as it’s a bit of a trifecta of incentives: At the moment there are significant instant rebates on some of the best Sony cameras and lenses like the A7RII and 24-70mm 2.8 GM, which are then combined with trade-in bonuses up to $480 depending on your purchase, and then of course there’s trade in value for whatever camera you’re trading in.

• The First 5 Lenses To Buy For Your Sony A7 Series Camera
• Sony A7II | Proof Size Isn’t Everything, It’s How You Use It

Depending on the combination of what you’re trading and looking to buy you could find yourself with $1,000 credit or more to a new Sony camera or lens, so if you were in the market, now would seem an opportune time – especially given the remarkable stuff Sony’s got on tap, from the A7 to the a6500 or a99II.

You can check it out here.