
Some of you may recall a while back when Sony was doing a trade-in program where you would essentially trade in any working SLR or mirrorless camera and the value of that and then some would be deducted from the purchase of a new Sony. It was a resounding hit and I know for quite a few it was all the nudge they needed to finally lurch at a Sony A7 series. But like all good sales tend to do it came and went like a thief in the night, but now it’s back, and at the risk of sounding like a late night advert, it appears better than ever.
Right now through B&H and Sony you can can save a significant amount of cash on a new Sony lens or camera purchase as it’s a bit of a trifecta of incentives: At the moment there are significant instant rebates on some of the best Sony cameras and lenses like the A7RII and 24-70mm 2.8 GM, which are then combined with trade-in bonuses up to $480 depending on your purchase, and then of course there’s trade in value for whatever camera you’re trading in.
- The First 5 Lenses To Buy For Your Sony A7 Series Camera
- Sony A7II | Proof Size Isn’t Everything, It’s How You Use It
Depending on the combination of what you’re trading and looking to buy you could find yourself with $1,000 credit or more to a new Sony camera or lens, so if you were in the market, now would seem an opportune time – especially given the remarkable stuff Sony’s got on tap, from the A7 to the a6500 or a99II.
You can check it out here.

Kishore Sawh
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Your link to B&H states that the offer ended back in Aug. Any idea why?
Anthony, hi. this is an old post from January 2017 for that specific offer. We create new posts for each new one, so here is the latest:
https://www.slrlounge.com/sony-trade-in-event-2018-instant-rebates-trade-in-bonus-trade-in-value/
Hello, I am trying to find out if Sony offers a trade in program for people currently using a A-6000 but wanting to go smaller and move toDSC-RX100M5
Hi Julie, I don’t think that’s an option – at least not for trade-in bonuses. But here’s the latest offering from Sony:
https://www.slrlounge.com/sony-trade-in-event-2018-instant-rebates-trade-in-bonus-trade-in-value/