Real-Time Animal Eye-AF Coming to Sony RX10 Mark IV Soon
Sony Japan says the RX10 Mark IV will receive Real-Time Animal Eye-AF along with other improvements in an upcoming firmware update. Will this feature start being included on other older Sony Cameras too?
Sony Releases a9 Firmware Update – Adds Real-Time Eye AF for Animals, Interval Shooting Options, and More
Sony released the 6.0 firmware for the A9, adding Real-Time Eye AF (including animals), interval shooting for timelapse, wireless control capabilities and much more!
Sony Announces New APS-C 16-55mm f/2.8 and 70-350mm f/4.5-6.3 Zoom Lenses for E-Mount
Sony’s new APS-C E 16-55mm F2.8 G Standard Zoom Lens and APS-C E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens Bring E-mount Lens Total to 54! It’s a good day to be a Sony Fan!
Sony Renews Alpha Female ‘Creator in Residence’ Contest to Support Next-Generation Photographers and Filmmakers
Sony Alpha Female “Creators in Residence” Winners to Receive $21,000 Project Budget, up to $5,000 in Sony Gear and Industry-renowned Mentors
Sony A9 Sample Images & Initial Thoughts On A9 Raw Files
In case you’ve been in a coma or otherwise avoiding media for fear of what news comes next, you’ll no…
Sony Trade-In Savings Event | Instant Rebates + Trade-In Bonus + Trade In Value
Some of you may recall a while back when Sony was doing a trade-in program where you would essentially trade…
Sony’s Sensors Are So Good They Are Getting A Company Of Their Own
Sony has revealed today that they are separating their sensor business from their device business ilke the separation of church and state. What does this mean for our industry?
Sony Launches ‘A Universe’ | Inspiration, Education, & Engagement For Sony Alpha Users
Sony created a destination site for Sony Alpha users where you can see what’s new, what’s coming, find local Sony events, speaking engagements, and, of course, lots of inspiration.
There’s Zeiss Lenses & Sony/Zeiss Lenses, So What’s The Difference?
Zeiss is known for amazing optics and Sony for amazing electronics, their union has proved a huge success in photography but here are how the pure Zeiss lenses differ from the Sony/Zeiss lenses.