marketing tips
The Best Product Photography Backdrops and How to Use Them
Like window displays from the days of brick & mortar, the photos that companies use to sell their products have been purposefully designed to make a positive first impression. Afterall, within the realm of marketing, appearance definitely matters. In fact, a study from a few years back found that “93% of consumers consider visual appearance ... Read more
Optical Zoom VS Digital Zoom – What’s The Difference?
These days, almost every camera with a built-in lens has some sort of a “zoom” label on it. However, not all types of zoom are created equal, especially if you include cell phone cameras. There are two major different technologies that are used: digital zoom, and optical zoom. What’s The Difference Between Digital And Optical ... Read more
8 Reasons Why Your Photos Are Blurry and How To Fix Them
In this video, Tony and Chelsea Northrup give 8 common reasons why your photos are blurry and also gives ways to fix each.
Linogy Rechargeable Battery System – A Smarter Way to Stay Powered | Review
For photographers and videographers juggling flash units, wireless triggers, audio gear, and other battery-hungry tools, managing AA and AAA batteries can be a quiet nuisance. Linogy’s all-in-one rechargeable battery system aims to solve that, not just with faster charging, but smarter management, safer operation, and an environmental angle worth noting. As we head into the ... Read more
How To Become A Wedding Videographer – A Step by Step Guide
Getting started as a wedding videographer can be very overwhelming, especially when you don't have a clue where to start. Thankfully we've got you covered with a quick start guide to help you figure out the steps you need to follow to get your videography career moving in the right direction.
5 Reasons to Try Impossible Things AI Culling Inside Lightroom Classic
If you’ve ever spent hours (or days) culling thousands of wedding, portrait, or event images, you know the pain. And while plenty of tools promise faster culling, most miss the mark, sacrificing emotion for efficiency or forcing you to switch apps and break your workflow. Impossible Things is aiming to change that with a culling ... Read more
Photography Challenge: Portraits in a Car
Scrolling through Instagram you’ll come across some creative and unique shoot concepts and locations, but if there is anything 2020 taught us… we’ve got to work with what we’ve got. Instead of heading out to a fancy location to film our YouTube video this week, we opted for something more convenient. This week, we’re going ... Read more
Imagen Video Brings AI-Powered Color Grading to Premiere Pro with New LUT-Driven Workflow
Imagen has launched Imagen Video, a new AI-powered color-grading tool designed for high-volume wedding and event videographers. It is now available in Beta and completely free to use. Videographers can start a new project immediately, with no credit card or subscription required. Via this platform, Imagen Video aims to remove one of the most time-consuming ... Read more
Filmora V15’s AI Extend: A New Tool for Smoothing Clips and Stretching Moments
What happens when a moment ends too soon on camera? For editors, that often means jumping through hoops—reshooting, looping footage, or faking slow motion—to create a smoother transition or preserve the emotional beat. Wondershare introduced AI Extend inside Filmora V15, using AI frame generation to extend clips by up to eight seconds without traditional interpolation ... Read more
7 Winter Photography Tips, Ideas, and Examples
If you think wintertime is an excuse to put your camera away and stay warm indoors, think again. Winter photography can be one of the most rewarding challenges you’ll face as a photographer, whether you’re interested in landscapes, cityscapes, seascapes, wildlife, or even portraits. In this article, we’ll cover a variety of tips, ideas, and ... Read more
How to Set Up a Gallery Wall in Your Home Studio
Sean Lewis
If you're on the fence about whether or not to add a gallery wall to your home studio, these 7 points should help clarify what it takes to get it done.
How to Build a Business in the Middle of a Recession
Pye
Here are some actionable steps to build your photography business and ensure that you land on your feet financially, regardless of the state of the industry.
Real Estate Photography Marketing Guide – How To Book More Jobs
Alice Houstons
In this article, we’ll offer seven tips that can help your real estate photography business grow, including useful strategies for getting started, and ways you can expand your business and/or increase your income.
Top Instagram Hashtag Mistakes Photographers Make & How to Avoid Them
Justin Heyes
Love it or hate it, social media has become deeply rooted in our society. Simple human actions like becoming someone’s ...
When Your Business Card Needs an Upgrade: 3 Tips for Creating a Better “Business Brochure”
Andy & Amii Kauth
Ask around. Photographers are always talking about how professional photography is more business than photography: maybe 80 to 90 percent ...
Grow Your Wedding Business Today with Shotkit’s New Ebook || A Review of More Brides
Andy & Amii Kauth
More Brides, in brief, tells you exactly what to do to book clients. There's no fluff and no wasted pages.
3 Simple Strategies for a Successful Wedding Venue Open House
Andy & Amii Kauth
Here are 3 simple strategies that you can implement now to pull off a successful wedding venue open house
The Facebook Pixel For Photographers | When ‘The Knot’ & ‘Wedding Wire’ Won’t Cut It
Easton Reynolds
If you're not happy with the way your advertising dollars are or aren't working, Facebook Pixel could be a boon to your business.
