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Tips & Tricks

Grow Your Wedding Business Today with Shotkit’s New Ebook || A Review of More Brides

By Amii & Andy Kauth on September 25th 2016

Like you, when approaching educational offerings we don’t tend to take things at face value. Why? Well, we’ve watched a lot of videos, read a ton of books, and attended our fair share of workshops. We’ve also attended US colleges, US universities, and a university in Canada. That all adds up to a heck of a lot of cash dropped on our education, and while we’ve gained a lot of useable information over the years, we don’t want you to waste your money any more than we want to waste our own.

So, we’ll get right to the point with this one. Is purchasing More Brides, by Mark Condon of Shotkit, a good idea? Yes, it is. You will be very hard-pressed to find a better all-in-one book that will tell you exactly what to do to increase your bookings. And that’s what we all want, right?

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Not a wedding photographer? No worries. More Brides is packed with actionable information, meaning you can take what it says and put it to use immediately to book all types of clients: brides, grooms, commercial, portrait, etc.

Who is Mark Condon & What’s Shotkit?

Long ago, we learned not to judge a book by the cover, but, rather, by who wrote it and what’s in it. So who’s Mark Condon? He’s the man behind Shotkit, a website that he started in 2014 that shows you what’s in the kits of some of the world’s best photographers, from automobile and fashion photographers, to sports, wedding, and wildlife photographers. Shotkit has grown leaps and bounds since 2014 and also helps photographers build photography websites, learn about quality camera gear, sell photos online, etc.

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(Rewind: Shotkit: See What Essential Gear the Pros Use)

Mark, is a British wedding photographer who lives in Sydney, Australia. He’s super humble and will be the first to tell you that he’s just like you, a photographer competing in the market. After you check out Shotkit, however, you’ll quickly find that he’s very knowledgeable about the business of photography. He just wrote an article for SLR Lounge, detailing how you can book a destination wedding in 10 days, which you can check out here. And he’s also really, really good at taking pictures of people getting married; you can check out his portfolio at Gold Hat Photography.

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More Brides: The Content

More Brides, in brief, tells you exactly what to do to book clients. There’s no fluff and no wasted pages. It’s a PDF-viewable ebook that you can read on any device, whether you’re on your desktop, laptop, tablet, or your phone. It’s 15 chapters and 191 pages, and it includes topics such as keyword research, SEO, social media, referrals, personal appearance, existing clients, what Condon calls “the ten day turnaround,” and engagement sessions. Condon pretty much covers it all. He teaches you how to make more money and how to book more of the clients you want to shoot.

book more brides overview

In particular, the section on SEO is phenomenal. More Brides gives solid, actionable SEO tips: what plugins to use, how to properly tag and describe your blogs, and how to optimize your loading speed and the images you use.

Do you waste too much time on social media? More Brides will help with that too. You’ll learn how to maximize your social media impact with instruction on both organic and paid techniques: how to effectively direct message, how to reuse content, and how to do paid Facebook advertising correctly. We personally learned a lot about reusing content from reading More Brides. It kinda blew our minds.

(Related: The Importance of Making Your Clients Your Biggest Fans)

Another gem contained in the pages of More Brides is the content surrounding a discussion of making every client and every vendor your own personal salesperson. You’ll learn how to make an impression. And that, in turn, will bring you more business because your clients and the vendors that you work with will become lifetime fans of you and your business.

More Brides: The Cost

More Brides costs $48 (USD), and you can buy it direct from Shotkit.  It’s a decent price in our opinion, and a solid value, considering you get 191 pages of useable information. Very useable information. Information that you can put into practice right away to immediately impact your business in a very positive manner.

increase wedding client leads

 And you can also bundle and save a bit of your very hard earned cash. The Shotkit Bundle (More Brides, Lightroom Power User, and The Shotkit Book) is availble for $79 (USD).

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Conclusion

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This is simply a must have. And Condon goes a step above and beyond with this ebook. He backs up More Brides by offering to give you your money back if you don’t double your bookings after putting what you read into practice: “In fact, I’m so confident that you can at least double your wedding booking requests in under 6 months that I’m willing to offer a money back guarantee.”

We’d love for you to weigh in on your experiences with any of Shotkit’s publications. What are your best tips for getting more wedding clients? Leave a comment below! And, as always, feel free to continue the conversation over at Facebook on our every-growing SLR Lounge Photography Community page.

 

All images are copyright Shotkit (2016) and have been used with permission for SLR Lounge. Do not copy, modify, or re-post this article or images without express permission from SLR Lounge and Shotkit.

 

Amii & Andy are a wife and husband team of rad portrait and wedding photographers (Sunshine & Reign Photography) who absolutely love life and are generally just stoked! Yeah! When they aren’t photographing or writing and teaching about photography, you’ll find them off on a seriously legit adventure with their little ones, lifting weights in their garage, training jiu-jitsu, refining their archery skills, or surfing every chance they get. And on the rare chance they escape off on a “date night”? Yep! They’ll find a wedding to crash (true fact).

Website: Sunshine & Reign Photography
Instagram: @sunshineandreign

Q&A Discussions

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  1. john andersson

    I thought this book would give me the answers and help that I needed. Unfortunately it failed to deliver. It’s not cheap either. Naturally in a fast changing world and some of the content appeared out of date. As an example I wasted a good hour trying to find ‘permalink’ in a word press site under settings. It looks as though thats changed. Also I that while the clarity of explanation was good e.g. SEO titles etc. How to change was less clear. I’ve spent quite a few hours reading through the first couple of chapters and unfortunately my own website is no further on. I lost confidence in the book and have decided to file it under – another waste of money. Sorry.

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    • Andy & Amii Kauth

      Sorry to hear that you feel you wasted your money. SEO is an ever-changing beast for sure, John. We would recommend emailing Mark (he provides his email below). Share your experience with him and hopefully he’ll have some suggestions.

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  2. Bill Wells

    I did find the site difficult to find some stuff.

    Don’t get me wrong, I’m not against people making money. I get that.

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    • Mark C

      Hi Bill. I don’t know what you mean by a marketing grab – every piece of content on the site is free, other than the 4 ebook products such as More Brides. Can you be more precise about where you were tricked and I’ll address it. This is the first complaint I’ve had of this nature in 2+ years of running the site. As for the spam listing, the free Shotkit newsletter goes out to people like you who have subscribed. All it takes is one person who gets up on the wrong side of their bed to hit the ‘Spam’ button in their email client for a site to be put on a blacklist. There’s not much I can do about that, but what I will do is continue to provide free, useful content via email to subscribers who’ve given me permission to do so. Cheers

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    • Bill Wells

      Mark, I went to your site and signed-up for your mailing list to get a small e-book for free. However, when I clicked the link in the email I found it difficult to find the free content (.PDF). What I did find was a few information links. Then when I did click download it was a sales page for $30. I was very frustrated as I expected a link for a download, not a link for other stuff.

      BTW, I did purchase the e-book and haven’t finished reading the whole thing. Truthfully I feel that the first few chapters about SEO is all the stuff I’m already doing. But I would bet that most photographers are not aware of 90% of the information. So for them it would be very very useful.

      Maybe I was just having a bad day and got frustrated and posted a bit fast. After-all, I did purchase the .PDF. While I’ll personally get very little from the book, it’s not because the book is full of information. It’s because it written about a subject (SEO) that I happen to be well versed in. I think it would be awesome for many others.

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    • Mark C

      Sorry to hear that Bill, but I can assure you that there’s nowhere on the site where I offer a free ebook and then try and sell you one for $30! – email me on mark@shotkit.com and I’ll make sure you receive whatever it was you were promised :-) Thanks so much for the feedback. Mark

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    • Andy & Amii Kauth

      Thanks for sharing your experience, Bill. We hope you and Mark were able to work something out via email. Again, cheers!

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    • Andy & Amii Kauth

      Didn’t get a chance to see what your comment was before it was edited, Bill, but it looks like Mark offered to work it out via email. Cheers!

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