Marketing

best product photography backdrops

The Best Product Photography Backdrops and How to Use Them

Like window displays from the days of brick & mortar, the photos that companies use to sell their products have been purposefully designed to make a positive first impression. Afterall, within the realm of marketing, appearance definitely matters. In fact, a study from a few years back found that “93% of consumers consider visual appearance ... Read more
wide angle zoom lens optical magnification

Optical Zoom VS Digital Zoom – What’s The Difference?

These days, almost every camera with a built-in lens has some sort of a “zoom” label on it. However, not all types of zoom are created equal, especially if you include cell phone cameras. There are two major different technologies that are used: digital zoom, and optical zoom. What’s The Difference Between Digital And Optical ... Read more
fix blurry photos

8 Reasons Why Your Photos Are Blurry and How To Fix Them

In this video, Tony and Chelsea Northrup give 8 common reasons why your photos are blurry and also gives ways to fix each.

Linogy Rechargeable Battery System – A Smarter Way to Stay Powered | Review

For photographers and videographers juggling flash units, wireless triggers, audio gear, and other battery-hungry tools, managing AA and AAA batteries can be a quiet nuisance. Linogy’s all-in-one rechargeable battery system aims to solve that, not just with faster charging, but smarter management, safer operation, and an environmental angle worth noting. As we head into the ... Read more

How To Become A Wedding Videographer – A Step by Step Guide

Getting started as a wedding videographer can be very overwhelming, especially when you don't have a clue where to start. Thankfully we've got you covered with a quick start guide to help you figure out the steps you need to follow to get your videography career moving in the right direction.

5 Reasons to Try Impossible Things AI Culling Inside Lightroom Classic

If you’ve ever spent hours (or days) culling thousands of wedding, portrait, or event images, you know the pain. And while plenty of tools promise faster culling, most miss the mark, sacrificing emotion for efficiency or forcing you to switch apps and break your workflow. Impossible Things is aiming to change that with a culling ... Read more
car photoshoot ideas

Photography Challenge: Portraits in a Car

Scrolling through Instagram you’ll come across some creative and unique shoot concepts and locations, but if there is anything 2020 taught us… we’ve got to work with what we’ve got. Instead of heading out to a fancy location to film our YouTube video this week, we opted for something more convenient. This week, we’re going ... Read more

Imagen Video Brings AI-Powered Color Grading to Premiere Pro with New LUT-Driven Workflow

Imagen has launched Imagen Video, a new AI-powered color-grading tool designed for high-volume wedding and event videographers. It is now available in Beta and completely free to use. Videographers can start a new project immediately, with no credit card or subscription required. Via this platform, Imagen Video aims to remove one of the most time-consuming ... Read more

Filmora V15’s AI Extend: A New Tool for Smoothing Clips and Stretching Moments

What happens when a moment ends too soon on camera? For editors, that often means jumping through hoops—reshooting, looping footage, or faking slow motion—to create a smoother transition or preserve the emotional beat. Wondershare introduced AI Extend inside Filmora V15, using AI frame generation to extend clips by up to eight seconds without traditional interpolation ... Read more
winter photography tips ideas examples

7 Winter Photography Tips, Ideas, and Examples

If you think wintertime is an excuse to put your camera away and stay warm indoors, think again. Winter photography can be one of the most rewarding challenges you’ll face as a photographer, whether you’re interested in landscapes, cityscapes, seascapes, wildlife, or even portraits. In this article, we’ll cover a variety of tips, ideas, and ... Read more
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Photography Careers and Business

How To Get Your Photography Displayed At Galleries

Michelle Bird

Resource Magazine recently wrote up an article with 10 tips on getting gallery shows and here are some of my favorite tips to help get your photography displayed on the big white walls of a gallery.

Photography Careers and Business Marketing for Photographers

Photography Marketing | How to Market Your Photography Business Today

Christopher

The "secret" to great marketing in the photography industry is actually no secret at all.  Successful photography marketing simply requires setting up sustainable systems, creating a multi-pronged approach that doesn't rely solely on a single lead source or single strategy. 

Photography Careers and Business Marketing for Photographers

8 Tips on How To Get More Photography Clients

Alice Houstons

If you’re still struggling to get enough clients, know that it doesn’t have to be this way.

build photography brand
Photography Careers and Business Marketing for Photographers

7 Steps to Branding For Photographers

Sean Lewis

Small businesses like photography studios can build a solid brand that consistently attracts loyal customers.  We can still speak to our target audience, build hype, and stand out in our local markets; and in this article, we'll review how.

Photography Tips

Essential Tips for Your Photography Portfolio Website

Alice Houstons

In this guide, we will learn some essential tips and tricks for designing a digital portfolio, so we can ensure that all our hard work creating it is not wasted because of poor presentation techniques.

Photography Careers and Business Marketing for Photographers

Memorable Wedding Client Gift Ideas for Photographers

Alice Houstons

Smart wedding photographers (and commercial photographers) know that a little thought goes a long way. Client gifts are fantastic ways to keep your clients talking about you to their friends and family.

bloom crm
Tools and Apps Photography Careers and Business

Bloom.io Review – Could This Be the CRM We’ve All Been Waiting For?

David Crewe

The great thing about Bloom.io from my research in the CRM world, is it's easy to get rolling if you're just a beginner starting on your own, and it's an incredible asset to automate your existing business if you're an established professional.

1 instagram guides
Photography Careers and Business

5 Ways For Photographers to Use Instagram Guides as a Key Marketing Tool

Shivani Reddy

With the rise of social media, photographers have found new ways to market themselves, sell their products, and advertise their ...

wedding photographers and speaking with brides and grooms
Photography Careers and Business Marketing for Photographers

Survival Tips for a Wedding Photographer at a Bridal Show

Adam Kuzik

Love them or hate them, bridal/wedding shows are still one of the most important sales and marketing tools available to ...

Marketing for Photographers

Here’s An Amazing Way To Use All Those B-T-S Photos You’ve Got Piled Up.

John DeMato

Images of you behind-the-scenes is a valuable asset beyond simply talking about the session in your online content. One of ...

NYC Branded Lifestyle Portrait Author Executive Coach Michael O'Brien on computer
Marketing for Photographers

Don’t Be Like Everyone Else — Your Writing Voice Is YOUR Voice!

John DeMato

At the end of the day, when your writing voice parallels your actual voice, you’re declaring to those you serve who you are.

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