Nikon Launches New Rebates on 28 Nikkor Lenses!
Nikon has launched a new set of lens-only rebates in the US giving buyers up to $650 off instantly on 28 different F-mount lenses. Some even include optional accessory kits!
Fujifilm Announces New 45-100mm GFX Lens and GF Lens Roadmap
FUJIFILM Launches a new GFX lens, and announces the latest developments for G-Mount Interchangeable Lenses with a 2020 Roadmap – Exclusive 13-lens lineup, including 2 newly-announced lenses, provides comprehensive shooting coverage
Venus Optics adds Fuji X, Sony E, & Canon M options to the Laowa 4mm f/2.8 Circular Fisheye Lens
Venus Optics, has added yet another unique lens to its lineup for Fuji X, Sony E and Canon M systems;…
Kenko Tokina Announces Release of the NEW ATX-M 85mm f/1.8 FE
New Series, New optics, New look – The atx-m 85mm f/1.8 FE lens for  full-frame Sony E-mount mirrorless cameras.
Hasselblad Launches The Worlds Lightest Digital Medium Format Autofocus Lens – The XCD 4/45P
Designed to further the capabilities of all X System cameras* by taking high quality imaging even further out into the world, Hasselblad launches the new XCD 4/45P, the worlds lightest Digital Medium Format Lens
Tamron Announces Pricing & Availability of the 20mm F/2.8 Lens for Sony E-Mount
Tamron has announced the availability (and pricing) of it’s third wide angle prime for the Sony E-Mount system, adding to an already impressive list of new lenses for the Mirrorless system.
Venus Optics Announce Pricing and Availability of the World’s Widest Cinema Lens
Venus Optics have announced the new Laowa 12mm t/2.9 Zero-D Cine lens, specially designed for cinematography and videography.
Why I Use a 50mm for Everything
Finally answering the number one question I get asked “what’s your favorite lens?” or “If you only had one lens to shoot with at a wedding, what would it be?” It’s the same answer for both, and I even go into how to use a 50mm lens for wedding photography with individuals, couples, groups and more.
Nikon Z 24-70mm f/2.8 S Review | The Future Of Pro Mirrorless Zooms Has Arrived
This Nikkor lens didn’t settle for merely being the sharpest 24-70mm ever made, it’s an indicator of much more.
Sirui Announces 50mm f/1.8 1.33x Anamorphic Lens for APS-C Cameras
Exciting news for filmmakers. Sirui has announced the launch of an affordable Anamorphic lens for APS-C cameras coming in January 2020!
Mitakon Announces New 85mm F/2.8 1-5X Super Macro Lens with Extended Working Distance
Zhongyi Optics (ZY Optics) have released a new Super Macro Lens for full frame cameras, the Zhongyi Mitakon 85mm f/2.8…
Get a First Look at the Nikon Z 58mm f/0.95 S Noct Lens
The Nikon NIKKOR Z 58mm f/0.95 S Noct lens is an incredible piece of glass, but who exactly is this lens meant for?
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