New Workshop! Lighting 3 | Advanced Off Camera Flash

News & Insight

Seeing Street Photography Through The Iconic Hasselblad 500

By Kishore Sawh on October 3rd 2014


There are cameras you lust after, cameras you crave, and then there are the cameras you dream about. The latter aren’t typically the flagships of the day; not the D4s or the MK3s. They tend to be iconic units from iconic brands, and commonly now, they are film cameras. Perhaps this has something to do with the unremitting development of digital gear and in our minds, we know that today’s best is outdone tomorrow, but film sort of stays.

Hasselblad and Leica are usually the cameras people dream of owning and it’s not hard to understand why. For Carl Pendle, his shelved dream for many years was to have a Hasselblad 500 series, a camera that was neither practical in price, nor practical in use for his career as a professional photographer. So it seems befitting that when he finally had one, he would do something quite special with it.


Taking inspiration (and some technique) from a video we featured not long ago called ‘Paris through Pentax’, where filmmakers Mathieu Maury and Antoine Pai of production company Maison Carnot shot a street video of Paris looking down into the viewfinder of a Pentax 67, Pendle took the same idea on a quick jaunt around his town in the UK, and added to it.

[REWIND: F-Stops & T-Stops? Which One Matters To You & Why]


Unlike the guys from Maison Carnot, Pendle actually loaded his Hasselblad with film (Kodak Portra 400 120) and took photos during the video. You get to see him choose the subject, compose, focus and expose, and then see the actual image that results. Admittedly this was a quick run, and the images perhaps are not that compelling, but it’s such a nice way to see street photography occur, and makes me want to buy one of these 500s myselfeven more now.

You can find more from Pendle on his Vimeo page, and his site.

Source: PetaPixel

This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

Please or register to post a comment.

  1. Keegan Carroll

    WOW! Amazing video and extremely creative idea. Photography is always being pushed in such a creative and new perspective and this is a perfect example of it. Well done. I love all my cameras but my Blad 500 is the most beautiful. :)

    | |
  2. Barry Cunningham

    My sister-in-law recently gave me her father’s 500C that she had in storage in the hope that I would use it.
    What a beautifuly gift.

    | |
    • Kishore Sawh

      Barry, you my friend, are very fortunate. Share some shots with it when you’ve got the chance. Cheers

      | |
  3. Ian Moss

    My blad is my favourite camera. With some slow b/w film and a sturdy tripod, it’s a lovely beast to use.

    | |
  4. Kim Farrelly

    Slunklick, Slunklick. I’m sold.

    | |
  5. Daniel Thullen

    Another item to add to my photography bucket list (which, by the way, is already overflowing.) Thanks Kishore.

    | |
  6. Jim Johnson

    Watching this, I was reminded how much I miss a waist level viewfinder. Hmmm…

    | |
  7. Steven Pellegrino

    Thanks for posting this. As if I don’t already have too much on my wish list, I’m adding the HASSELBLAD 500. Fortunately they can be purchased, with lens, for under $1,000.

    | |
    • Kishore Sawh

      Steven, I had no idea what price point they were at, so thank YOU for having me add it to my list now. Cheers

      | |