Hasselblad Launches The Worlds Lightest Digital Medium Format Autofocus Lens – The XCD 4/45P
Designed to further the capabilities of all X System cameras* by taking high quality imaging even further out into the world, Hasselblad launches the new XCD 4/45P, the worlds lightest Digital Medium Format Lens
Phase One Launches the XT – A Small “Travel Ready” Medium Format Field Camera for $57,000
Phase One wasn’t about to be left behind with all the other brands making new camera announcements recently! Today they announced the new XT system – A portable field camera for the creative who needs BIG power with a small footprint!
Laowa 17mm Ultra-Wide Lens Arriving For Fuji GFX Medium Format | Why This is A Big Deal
That’s 13.5mm to you, full-frame! Oh, and it’s only $1199…
Venus Optics Announces Worlds Widest Rectilinear Lens for Fujifilm GFX – Laowa 17mm f/4 Zero-D
Venus Optics brings its 4th member of the Laowa “Zero-D” product line-up with the 17mm F/4 lens.
Fuji Issues Service Advisory for the GFX 100 Shutter Release “Lock” Issue
Fuji issues a service advisory for the medium format GFX 100 regarding a shutter release “lock” issue.
Fujifilm Reaches For More with Its 102 Megapixel GFX100 Mirrorless Camera
The Fujifilm GFX 100 combines decades of experience, knowledge, and research into a mirrorless large format camera that redefines the boundaries and limitations of how photographers and filmmakers creatively express themselves.
Gear News | The Hottest New Products At PhotoPlus Expo 2018
Another PhotoPlus Expo has come and gone, and this year has been a big one for gear releases. The expo…
Fujifilm’s New GFX 50R | The Medium Format Rangefinder We’ve Been Waiting For
If you have been following the rumors for the last several months now then you should not be surprised by…
Hasselblad X1D Review | It’s Less Mr. Sulu & More Captain Kirk
The X1D has emerged from the restrictive Chrysalis of its troubled youth into something that will make you feel special.
Irene Rudnyk On Film vs Digital | Good Points & Questionable Considerations
Ironing out a few wrinkles
Why You Should Pay Attention To Phase One’s New Industrial Camera | ‘Trickle Down’ & Next Gen MF
You have no need for it, but you’ll want what it may spawn.