It’s a phrase as familiar to anyone who’s ever stepped in front of a lens: ‘The camera adds ten pounds.’ But what’s the truth behind this widely accepted adage? In this article, we explore the interplay of optics, light, and perspective that gives birth to this phenomenon. We explore the science behind lens distortion, the … Read more
Everybody knows how to click a photo these days, but, do you really know photography?
Whether you know just a little bit, or nothing at all, here is your complete introduction to photography!
Learn how to create stunning, dramatic blue sunset portraits with a single OCF.
In order to deliver a complete wedding photography product, you’re going to need lenses that allow you to capture each of these aspects with artistry and creativity.
Food photography has always provided some of the most enticing imagery. It resonates with us so strongly because it appeals to one of our most primal needs; the need to feed. Today, with such a wide array of outlets for your photography, you may find yourself in need of a few different perspectives to display … Read more
This $2300 lens is raising the bar for flagship wide-angle zooms. Is it the right lens for your collection?
Struggling trying to make magic from medicore locations? Learn from or struggles as we walk you through our lens choices to
Finding the best camera for travel photography is a surprisingly complicated decision-making process! We want it to be small and lightweight, yet have lots of megapixels and long battery life. We want lenses that can go from ultra-wide-angle to super-telephoto; sometimes we want a zoom, other times a prime is perfect. Oh, and we travel … Read more
You’ve no doubt heard the adage, “the best camera is the one that’s with you,” made famous by creative entrepreneur Chase Jarvis. One way to read that is that it’s a photographer’s creativity and mastery of the craft that allows for the creation of great imagery, as opposed to the camera gear they use. There’s … Read more
Nikon is putting their enormous Z mount to very good use with some of the most impressive full-frame mirrorless lenses we have ever seen, and this is another one of them.: an ultimate portrait lens!
Learn how to light paint using inexpensive string lights to take pictures on any camera!
If you own or are about to purchase a Sony A7 IV, then you must make sure you get the right lenses to pair it with! To be completely honest, most of the lenses that are available as a kit, and most “kit lenses” in general, will not do justice to the full potential of … Read more
