Initial Thoughts

Each December, Lensrentals shares a data-driven snapshot of the most popular gear in the industry—offering not just a rental recap, but a temperature check on real-world demand from working professionals. The 2025 edition, released today, reflects a year of steady innovation, entrenched brand loyalty, and subtle but telling shifts in how photographers and filmmakers are ... Read more

As 2025 comes to a close, Digiarty Software is offering a compelling holiday promotion on its AI-powered video/image suite, Winxvideo AI. For a limited time, the company is bundling its lifetime license with three bonus tools, with no subscriptions and no recurring fees, as part of a Buy 1 Get 3 Free Christmas special. The ... Read more

DxO is closing out the year with one of its best promotions yet. From now through January 6, 2026, photographers can save 20% on their purchase of any two or more DxO software titles and get up to a full year of free DxO Premium Support. That means whether you’re diving into RAW editing with ... Read more

Let’s be honest. If you’ve ever shot a conference or wedding with hundreds of guests, you know the actual photography is the fun and easy part. It’s in the aftermath where things get complicated: spending hours sorting through thousands of nearly identical shots, batch editing until your eyes blur, uploading everything to multiple galleries, and ... Read more