Online client photo galleries are a critical tool in a photographer’s workflow, allowing creatives to skip the hassle of loading all of the photos onto multiple DVDs or USB sticks and delivering said photos to a client. The right client photo galleries create a seamless and beautiful client experience, giving them a great first impression of the final photos from their shoot. Online photo galleries also allow photographers to share entire collections with clients, giving them the opportunity to select their favorites, build their album, and place all of their orders in their own time. And perhaps most importantly, online client photo galleries serve as a cloud backup of your photos, though we still recommend that you keep a copy on a server or RAID storage device.
There are many free online gallery options, however paying for any of the following comes with added perks that can revolutionize and automate parts of your business. In this article, we’ll discuss the most popular options available and give you our verdict on the best one.
- How to Choose an Online Gallery for Photographers
- Pixellu Galleries
- Sunshine Photo Cart
How to Choose an Online Gallery for Photographers
Sign up for trials whenever available and thoroughly analyze the features and experience. Switching services is cumbersome, so making a good initial decision is important.
When choosing the right online gallery, consider the following characteristics of the company:
- All levels of their pricing – Your online gallery storage needs will only increase over time. Image file sizes are getting bigger with each generation of cameras, and you’ll also be adding many more shoots that you’ll be deleting. This is why it’s critical to think long term. Compare both the plan that you currently need as well as their highest plan with competitors to make a sound decision.
- Aesthetics – The aesthetics of the gallery is a factor, but perhaps an overrated factor. Yes, the gallery should look and feel beautiful and high end. However, a client may or may not notice small design differences between galleries.
- Features for the photographer – What other features and integrations does the gallery offer? Some of these services offer additional features like a website and hosting, a Lightroom plugin for uploading photos, client and photographer contract templates, slideshows, and integrations. Check to see if you need any of these additional features and weigh your options.
- Features for the client – Do they offer a good client experience? Is it easy to access? For example, some of these gallery options have apps for the clients to download and easily view/share their images. Is that important to you?
- Longevity and growth – Will the company add features and grow with your studio? Or is it struggling to stay afloat? A company getting stagnant, not keeping up with tech, or even worse, going out of business could be a big hassle for you down the line.
With that said, let’s get into the best options.
ShootProof is one of the larger industry leaders for online photo galleries, and their main focus is on client-proofing and providing clients with excellent access to purchasing options for prints and downloads.
From the photographer’s perspective, ShootProof’s user interface is surprisingly fluid and easy to use, and they have plenty of tutorial videos for all of their tools. They also give you a lot of flexibility regarding the format and presentation of your galleries, something missing from most free gallery options.
Some of their security options are great for controlling how you share your work, with password and PIN-protected galleries, print releases, watermarking features, and the option to limit the number of downloads a visitor can make.
And instead of taking a cut from each of your sales, ShootProof operates on either monthly or annual subscription charges instead. You can try their trial 100-photo plan for free or pay $100/year for a 1,500-photo plan, $200/year for a 5,000-photo plan, $300/year for a 25,000-photo plan, or $600/year for a completely unlimited plan. Each plan comes with unlimited galleries, digital contracts, invoicing and brand development tools, and access to the mobile app. The unlimited plan also includes free archiving.
Because of its strong set of features, Shootproof is our recommended online gallery.
Like ShootProof, Pixieset operates on a flat subscription fee rather than charging you commissions for every transaction that you make through them, unless you are using the free account in which case they charge a 15% commission.
All paying subscribers have the option to connect Pixieset with their own domain and replace all of Pixieset’s branding with your own for a more professional client gallery. Clients are able to mark their favorite pictures using the Pixieset Favoriting tool, allowing you to track and download whatever they select.
All of their subscription options will allow your clients to create a mobile app of their photo gallery to preview images fast and easy. You also have the option to build your own professional portfolio site and blog, with tracking, and analytics integrations, and SSL security for an extra $12/month. In 2021, they released Studio Manager – a business app designed to help photographers enhance client onboarding, allowing you to create and send branded contracts, invoices and questionnaires, with booking and scheduling on the roadmap.
Their suite plans, which combine client galleries, online store, studio manager, and website, cost $28/month for 1000GB, and $48/month for unlimited space.
Their suite plans, which combine an online store, website, mobile app, and client gallery, cost $28/month for 1000GB, and $48/month for unlimited space.
This cloud-based gallery stands tall among the best in the batch of client photo galleries for a number of reasons.
When you register an account on Zno.com, you automatically get access to 1GB of storage on Zno Gallery. With a Basic level account (set at just $5/month), you can share, deliver, and proof your images. As a powerful and client-friendly tool, the Gallery allows your clients to select and download their favorite photos, which you can also track. Of course, you have the option to set the permissions for the gallery to not allow downloads, depending on your arrangements with your clients.
To keep your professional looking gallery on brand, you can customize the colors and add your logo. Furthermore, with a basic plan, you can send the gallery to a client through Zno using an unbranded URL, meaning only your brand will be represented.
Finally, yet another way that Zno Gallery stands out is through its integration with Zno Estore, an online store that you can use to sell prints, albums, and wall art with the images featured in your galleries. The online store allows you to set your own prices, doesn’t take a commission (other companies can charge 15% or more), and offers automatic fulfillment for printing and shipping your products to your customers.
Zno Gallery on its own is fantastic, but it’s worth noting that it is also part of a powerful all-in-one platform for photographers, which recently introduced a new Fulfillment Apps Bundle to make the Zno collection of apps more affordable than ever.
[Related Reading: The Best Online Album Proofing Options for Photographers]
Pixpa stands out from other online gallery options by enabling photographers to manage their online galleries along with a professional portfolio website, blog, and store – all in one place. Pixpa is also the most affordable option, with all-inclusive, flat-fees pricing plans ranging from $5 – $25 per month. Discounted yearly and 2-yearly plans are also available. All plans come with a 15 days free trial and a 30-day money-back guarantee. All plans offer the ability to connect a custom domain name, generous storage space, unlimited bandwidth, SSL certificates and 24×7 live chat support. You can add more storage space to any plan – $10 for 100Gb to $45 for unlimited storage.
Pixpa’s full-featured Online Galleries platform is included in all plans (except Basic) and enables you to share, proof, deliver and sell your images with style and simplicity. You can create unlimited client albums with multiple galleries in each album, enabling clients to mark favourites, download, and buy images easily. Selling images as prints and downloads is a breeze with custom price lists, discount coupons and an easy, smooth checkout experience. You can also create exclusive, personalised mobile gallery apps for clients to share your images with them.
Pixpa’s portfolio website builder also stands out with 150+ premium templates that can be fully customised. You can easily add an integrated online store, blog, marketing popups, ecommerce-enabled galleries and over 150+ apps and integrations to power up your portfolio website without touching a line of code.
Overall, Pixpa offers a great feature-rich package at a very affordable price, making it a great option for photographers looking for an all-in-one platform to showcase, share and sell their work online.
Unlike most of the online gallery options on this list, SmugMug doesn’t have any free account options, although users can try out their free 14-day trial period to get a feel for their platform. SmugMug has been operating since 2002, meaning they have weathered the age of Canon and Kodak and will most likely be around for many years to come.
Another perk to SmugMug is that every one of their plans comes with an unlimited amount of storage space and galleries, and you can easily import your photos from other platforms like Dropbox and Flickr. The downside is however that you need to purchase their more expensive options in order to have full control of your site’s e-commerce, and they have been criticized for having a cluttered user interface, although this is in part due to the amount of customizable gallery options they give.
Their basic plan starts at $7/month and comes with a fully customizable website, an easy drag-and-drop gallery organization system, password protection, email and social media integrations for quick sharing, and access to their print lab.
Their Portfolio plan, which is billed at $27/month, is where you start to have more control over your e-commerce with a Turnkey storefront, e-commerce gallery optimization, multiple options to fulfill print orders, download sales, and the ability to set your prices store-wide. You can also use your own domain name with this option. For $41.99/month, you can create custom price lists and coupons for individual clients, group multiple galleries under single events so customers can access all of the relevant photos and choose their favorites, brand your shipping orders, and give clients additional gift-wrapping options.
Smugmug offers the best pricing, and it’s a great option for those looking for a great solution at a great price.
Pixellu was initially known for their slideshow software, SmartSlides, an Animoto alternative and their SmartAlbums, a Fundy alternative for album design. However, they recently announced their client photo galleries, and they are worth considering. The Pixellu team’s primary focus is solving three specific problems:
- Usability – They’ve simplified the upload process into a three-step workflow (upload, customization, and delivery).
- Limited Layout Options – They offer multiple text and layout options for the client galleries.
- Slow Loading Times – They’ve optimized their galleries for fast loading for both the photographer and the client.
The rest of their feature set is comparable with the other Online Galleries like Pixieset and Pass, with reasonable pricing starting at $8/month. This should be your Online Gallery of choice if you already use SmartSlides or SmartAlbums, as you can get ALL three for $40/month. This can potentially save you significant money if you can eliminate the need to pay for these types of services separately.
Read our more detailed breakdown here.
Pic-Time operates as more of an integrated workspace for photographers rather than just being a stand-alone online gallery space. Their platform has Lightroom integrations and syncing, and also comes with some great marketing tools that help you to make coupons, promo codes, and a range of marketing campaigns for your products.
Their platform is also well known for its easy-to-use and beautiful aesthetics on both the photographer’s end and the client’s. Customers can select their favorite shots and build their own albums, and the range of prints available through Pic-Time, including calendars and greeting cards, allows any photographer to increase their product range.
Pic-Time has a comprehensive range of pricing plans with three client gallery options, three art gallery options, and three bundle plans. Client galleries start at just $17/month for 100GB of storage or $34/month for unlimited storage with the option for you to add multiple brands for $16 each. These options all include an online store, marketing platforms, customizable products, GIF and video integration, shipping rerouting, customizable domain names and more.
The art gallery options have a similar option for expanding your operation to cover multiple brands, and the prices start at just $10/month, although this art gallery package comes with a 15% sales commission. You would need to purchase the $17/month art gallery option for commission-free sales.
Zenfolio’s Portfolio plan, priced at $7 a month, offers an accessible entry point for photographers seeking an online presence. With this plan, users can establish a personalized website showcasing their portfolio and create shareable galleries. The options include mobile-friendly templates, client galleries for proofing and sharing, along with features such as watermarks for image protection and the People Filter.
Zenfolio’s PortfolioPlus plan, available at $19 a month, steps up the game by integrating an online store into the photography portfolio. The plan includes everything in the Portfolio plan, plus features like auto-fulfillment options for prints and products from partner labs, blog creation, and storage capacity of up to 150 GB, including HD video hosting. The advanced tools provided, such as Smart Pricing and rapid desktop uploading, make PortfolioPlus a option for photographers looking to monetize their craft.
Zenfolio’s ProSuite plan, priced at $33 a month, positions itself as an all-encompassing solution for photographers aiming to run a successful online photography business. The plan offers unlimited storage for photos and 4K video hosting, multiple watermarks for added security, flexible auto and self-fulfillment delivery options, and advanced features like automated scheduling and payment through BookMe. They also integrate PhotoRefine.ai for image culling and rating and Automated Client Campaigns for marketing.
If you are a school photographer, their advanced plan at $36/month is something to consider, as it comes with specialized features like for school, sports, and event photographers, a post-shoot green screen, multiple user accounts for larger businesses, the ability to set your own shipping methods, the creation of mini-sites to target specific events, boutique packaging options and much more.
WordPress + Sunshine Photo Cart
For photographers already using WordPress for their website, Sunshine Photo Cart is a great option that provides all the advanced features you need for successful gallery sales but you get it on your own website with more features than we’ve seen in other WordPress options. By using WordPress + Sunshine Photo Cart, you have control over your galleries for unique design customizations and functionality. Additionally, in this privacy-focused era, you have control over the data of your customers by having it on your own website.
Sunshine Photo Cart imposes no limits on the number of galleries or images you can create. It also does not charge any commission fees so you can keep more of your sales income compared to some other options.
Their WordPress plugin has a free version that can work great for many photographers and worth exploring to see if it is a good fit for you. They offer paid add-ons and various bundle packages. Their Pro bundle, which includes all their add-ons and being the most popular, is $279/year which is cheaper than many of the other options listed. From the affordable cost of the software, lack of commission fees, and offering a completely free version, Sunshine Photo Cart is a great solution to make gallery management easy and cost effective for those using WordPress.
Right away, one of the most attractive aspects of PhotoShelter is their image proofing system that gives photographers a wide range of easily customizable options for presenting and delivering photos to clients. Customers also have the option to rate and comment on pictures they like, giving photographers instant feedback on what works and what doesn’t, and the use of FTP and password-protected links makes sharing photos easier than ever.
One of the downsides though is that there is a commission fee between 8% and 10% on all sales regardless of the plan that you purchase. This downside is offset by the fact that every plan comes with free self-fulfillment of orders, and the platform supports 23 global currencies as well as PayPal, so there are almost no geographical limitations to your customer base.
Each of their plans comes with 9 HTML5 site templates, a custom domain name, Vimeo, Instagram, WordPress, and Tumblr integrations, SEO marketing and social media sharing tools, their mobile app, and the ability to sell prints and license photos. The basic plan for $12.99/month only comes with 4GB of cloud storage though, which is comparatively low compared to competitors, and this package does not come with a client proofing tool which their other two options do include. The standard $29.99/month plan gives you the above plus 100GB of online storage, while the $49.99/month gives you unlimited storage.
Pass has been around for roughly a decade, and they are mostly known for catering to wedding photographers and other professional photographers who deal with large quantities of photos per gallery or event. This means that they have great upload and download speeds to and from their platform, and they feature fluid social media integrations that allow your clients to easily share their favorite picture to their social media feeds with a backlink to your work, spreading your brand through word of mouth. Their gallery setup has a pinterest-esque feel to it, allowing clients to easily move through large volumes of content.
And best of all, they have expanded their free account options to up to 6,000 photos or 20GB of storage. Free accounts are charged a 15% fee on all purchases, and come with unlimited galleries, the use of your own logo in client galleries, an online smart store, mobile app, a portfolio site, and sales & marketing help.
Paid accounts start at $17/month for 30,000 photos or 100GB of storage and include the above without the 15% purchase fee, along with email marketing and additional album design options. Their unlimited account is $34/month and comes with the above as well as a full professional website and blog.
Photonesto is mostly known for its easily customizable online galleries and user-friendly system for selling photos online. The images in their photo albums are always presented with a clean, beautiful aesthetic. Their password protected galleries work quickly and reliably and are tailored for every device. For the end user, the photo selection is made intuitively by marking the chosen photos with a star, and each selection is signed with the customer’s email address.
In addition, proofing galleries are password-protected and pictures within them are secured with watermarks. Other useful features include, e-mail templates, currencies support, activity log storing all events, sale of additional products (prints, photo painting, etc.) and 24/7 technical support.
Photonesto is also unique because of their prcing model, where subscription is not required – basically, you pay for what you use. Online photo album prices vary depending on the publication period (3, 6 or 12 months) and the size of the album. For example, choosing 6 months publication period, one small album (up to 1 GB of data – about 100 photos in full resolution) is $5.50, medium album (up to 3 GB of data- approx. 300 photos in full resolution) – $6.00, large album (no data limit – unlimited number of photos) – $6.50.
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When it comes to professional online photo galleries, there really is no “right” option. Each has a set of pros and cons, some are better looking than others, and some offer more features than others. Switching galleries is a hassle, so signing up for a free trial and doing proper homework is critical. You will likely be married to your final choice for a long time. Ask yourself, what is the best option for you now and years down the line. Will the price creep up and out of control as you add more images? Do you trust that the company is well managed, and that the company will be around in 5-10 years? These are all factors to consider.
But we’d love to hear from you. What is your favorite online gallery? If you enjoyed this article, you might also be interested in our thoughts on the Best Studio Management Software and our thoughts on the Best Website Builders for Photographers.