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Canon Powershot SX740 HS | Canon’s New Compact With 40X Zoom & 4K

By Kishore Sawh on July 31st 2018

Canon today announced the Canon Powershot SX740 HS, adding some compact super-zoom capabilities to their Powershot line-up.

The new Powershot SX740 HS has tried to melt together the benefits of other Powershot cameras like the SX60 HS (with 65x zoom but a hideous and large form) and the form factor of the G7X. The SX740 HS has 40x zoom (24-960mm equiv.) but looks to be truly pocketable.

The new unit also comes with Canon’s latest DIGIC 8 processor, a tilting LCD that can be used for selfies, 4K video and 4K timelapse, WiFi and Bluetooth, and a 10 fps rate of capture with a 20.3 MP 1/2.3″ CMOS sensor.

From Canon’s press materials and promotional video it looks to be stressing the versatility of the zoom as the primary feature of the unit, and with a range of 24-960mm that is understandable. That kind of range should suit pretty much anyone’s need for just about anything, and theoretically should make the unit capable of defocusing a background for portraits and so on.

Of course, it has already been drawn into the conversation to compare to the Sony RX100 VI which has a 24-200mm equiv lens, though that’s not really a fair comparison because the Sony is nearly 3x the price. However, if the comparison is going to be made it bares saying that while it appears manufacturers are trying to provide more versatility through focal length, not all are equal.

[REVIEW: Sony RX100VI Review | Discreet When Desired, Capable When Required]

Where the Sony tops out at f4.5 the Canon does at f6.9, and not only does that require significantly more light, but a max aperture of 4.5  is closer to f/12 equivalent, and will produce lower diffraction than the Canon which would be closer to f/16, so while you may be able to throw out the background you’ll need more light or higher ISO and it also comes at the cost of some clarity.

For $399 this is a lot of camera and in a neat package. It comes in two colours as of now, and both can be pre-ordered here

Product Highlights

  • 20.3MP CMOS Sensor
  • DIGIC 8 Image Processor
  • 24-960mm (35mm Equivalent)
  • 40x Optical Zoom with OIS
  • 3″ Tilting LCD Display
  • ISO 100-3200 (Extended)
  • 4K Video and 4K Time-Lapse Recording
  • Wi-Fi and Bluetooth Connectivity
  • 10-fps Continuous Shooting
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A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Mircea Blanaru

    Where is the Canon S200 replacement at a decent price…? I bought this compact camera with its 1/1.6 inches ccd sensor at a price of 150 dollars and I am very satisfied by its image quality jpegs. I was so happy with it I put it to the shelter and use an even lower price Sony camera with a Zeiss lens (I bought it refurbished). Anyway these cameras are ideal for me, not having a high profile into my hand when I take pictures in the city, through many homeless people that not having to eat for that day not thinking to admiring the architecture or the flowers on the streets…

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    • Kishore Sawh

      Canon has had such a long lineage of making incredible point and shoot units but the features they now need in order to compel people to buy them (over a phone) are intense. There’s still nothing quite like the Sony RX100 from Canon and I really wish they would make something to compete. 

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    • Mircea Blanaru

      Indeed. I would love to see some true price competition for some very decent cameras, even the compact one. The 1/2.3 inches sensor are not good enough to compete with the phone ones. And, to bee honest the RX prices are astronomically, at least for me!!!

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