Hasselblad zooms are, in fact, coming to the X1D


There was much brouhaha this week when it appeared than Hasselblad had let it slip through a response to a Facebook comment that zoom lenses would be nigh impossible to create for the newly coveted X1D Medium Format Hassy, and thus future buyers should not expect them.

Well, the masses didn’t take too kindly to that after the X1D garnered so much interest and a massive selling point was size with little to no compromise. The Hasselblad rep who dropped that bombshell suggested that due to the size and nature of the design with such a big sensor, it likely wouldn’t happen. At first thought, this isn’t entirely surprising or unthinkable given the size the lens would likely have to be – even on full frame sensor cameras fast glass and especially fast zooms come with a size penalty. But the notion that the X1D would be limited like that was squashed by none other than the HAsselblad CEO, Perry Oosting.


In an interview with Bokeh, Oosting addressed the comment and said, “Let me correct that a bit…There will be more lenses coming. There will also be zoom lenses coming.” That sounds rather definitive, but no further details were revealed regarding the type, speed, cost and so on of said lenses, or even the release date. What we know thus far is that in addition to the two lenses that currently exist, a third, a 30mm is to be announced at Photokina.

[REWIND: 4th of July Sale | $50 Off Premium]

Nikon super sale ending

Nikon has been running some of the best sales of their cameras and lenses that we’ve seen, ever, but it’s about to end. This is your last chance to save hundreds on Nikon lenses and camera bodies, and we’re talking about instant savings on Nikon full frame cameras of around $500, and $200 on lenses. Here’s some of what’s on sale right now, but it ends at midnight tonight.



Nikon D810

Nikon D750

Nikon D610

Nikon D5500


Nikon 50mm f/1.4G AF-S Nikkor Lens 

Nikon 35mm f/1.8G AF-S ED Nikkor Lens  

Nikon 28mm f/1.8G AF-S Nikkor Lens

Nikon 24mm f/1.8G AF-S ED Nikkor Lens 

Nikon 20mm f/1.8G AF-S ED Nikkor Lens

Nikon 10-24mm f/3.5-4.5G DX Nikkor Lens 

Nikon 16-35mm F/4G AF-S Nikkor ED (VR-II) VR Zoom Lens 

Nikon 35mm f/1.4G AF-S Nikkor Lens 

Nikon 14-24mm f/2.8G ED-IF AF-S Nikkor Lens 

Nikon 70-200mm f/2.8G AF-S VR II Nikkor ED-IF Lens 

Nikon 80-400mm f/4.5-5.6G AF-S VR Nikkor ED Lens 

Nikon 24-70mm f/2.8E ED-IF AF-S VR Nikkor Lens 


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