While there are plenty of reasons to add maternity photography to your list of business services, you still need to know where to start. As a photographer coming from another genre, such as wedding or portrait photography, you may find the nuances of maternity photography surprising.
Your goal or capturing expressions of love and beauty with creativity and attention to detail remains the same, but the genre demands a somewhat different approach. For example, your scene considerations change, as the woman is not able to precariously brave open cliffs or crashing waves. Your angle considerations now change, too, as the mother-to-be’s weight has been redistributed to different parts of the body. Lastly, depending on your style or your subjects’ preferences, your posing considerations may drastically change.
We’ve learned quite a bit over the years as Orange County Maternity Photographers, so here are a few tips to help you get through your first maternity session.
Tip 1. Always Consider The Mother’s Safety
We’ve placed this tip first because safety should always be the highest priority for any maternity photo session. Even when choosing a location and exploring other shoot options, it’s important to consider the mother’s health and safety first. Ask if there are health concerns before the shoot and ensure she’s hydrated and cared for during the shoot. Don’t wait until it’s too late and chance putting the mom-to-be or the baby at risk.
Tip 2. Understand Your Client’s Vision Before Choosing A Location
Your clients may already have a location in mind when they come to you, especially if it’s someplace they visit regularly or hold dear; otherwise, you may need to suggest a location.
To help determine a location for your shoot, complete a wall art vision exercise (WAVE). If you’ve never heard of this before, don’t worry. You can find more in-depth information in our Shooting Stories That Sell Workshop. Basically, the exercise boils down to asking your client to imagine and describe one image that they’d be willing to purchase and hang on the wall in their home. This exercise will help them focus their expectations for the photos and give you a place to start for planning the shoot.
Once you’ve chosen the location, you’ll need to consider the subject’s wardrobe, which leads to our next point.
Tip 3. Select An Appropriate Wardrobe
Formal Vs. Casual Attire
When we say that your subject should select an appropriate wardrobe, we’re not talking about dressing conservatively and not showing too much skin. In fact, a large number of maternity portraits showcase the mother’s belly and include high slits for the legs. What we mean to say is the wardrobe should match the location and style of the shoot. If your location falls more on the formal side with elaborate architecture, such as Pasadena’s City Hall, your subjects should dress for the occasion and wear formal outfits (see the picture above).
On the other hand, if the location is more casual, such as in the park or on the beach, then recommend that your clients wear a slightly dressier version of what they might normally wear in those environments. Instead of shorts and a t-shirt, for example, suggest that they wear jeans and a nice button-up or polo shirt (for the dads). Of course, this all goes back to client preference, but you can make suggestions based on the location.
If your mom-to-be prefers long, flowing dresses (see the image above), look to dressmakers like Sew Trendy, who are known for creating maternity dresses that allow for epic movement. To create the image above, we used a composite technique and took two separate shots, dropping the train of the dress on one side and then the other for a butterfly look. You can learn more about compositing here.
Regarding color, choose one that will either pop (such as a complimentary color) or else lend itself to a monochromatic theme.
Tip 4. Decide On A Lighting Style
Typically, as is true in other genres, you’ll need to decide on a single lighting style and stick to it. If the expectant parents have no preference, you can refer to your own style, whether that means using natural light or adding flash.
The majority of the time, you’ll likely find that most on-location maternity sessions end up using natural light for that ever-popular bright and airy look. Just like with engagement and other portrait sessions, the last hour or so before sunset (also known as golden hour) is usually the most popular time to schedule sessions.
Adding flash to your images opens up several opportunities. First, you can extend your shooting hours as the time of day becomes less significant when shooting with flash. Secondly, you can bring a dramatic, editorial look to your maternity imagery with the added light, which will help your work stand out from the majority of maternity sessions found online.
You can find more information on creating dramatic maternity images here.
Tip 5. Build On Foundation Posing (reference foundation posing video here as well)
Once you have everything else figured out, it’s time to focus on posing and take pictures. While posing a mom or family for a maternity session will borrow heavily from foundation posing, which is what we use to pose engaged couples, brides and grooms, and others having their portraits taken, there are some attributes that are unique to the maternity genre.
Candid vs. Standard Expressions
First, let’s tackle the similarities between posing for a maternity shoot versus other types of sessions. To deliver a complete set of photos, you should aim to capture candid images, as well as posed images. This is true for individual portraits as well as family or group shots.
Here’s where things change up for maternity portraits. In engagement photography, we have several options for hand placement for the woman. She might rest her hand on her own hip, the shoulder or chest of the guy, or on a nearby wall or object, etc. In maternity photography, however, the mother will often place her hand above or below her stomach to draw attention to her baby bump. This is not required for every image, but you’ll probably find yourself posing her this way more often than not.
Hips and Body Angles
In addition to hand placement, you can use the hips and body angles to accentuate curves. You can see in the image above, the mother-to-be is facing toward and away from the light, each time rendering a great image that showcases her curves. The key here is that she has shifted her weight to one side (away from the camera) and swept one of her legs back with the knees close together. Also, she has angled to the side (rather than facing straight on to the camera) to reveal more of her curves.
Throughout the process, it’s important to remember to have fun. Your interaction with the expectant parents will either enhance or diminish their experience and how they view the images you create. So, be sure to practice on the technical aspects of shooting before walking into the shoot so that you can focus on creating a positive experience.
Here’s a recap of the tips we provided above for photographing a maternity session.
- Always Consider The Mother’s Safety
- Complete The WAVE To Determine A Location
- Select An Appropriate Wardrobe
- Decide On A Lighting Style
- Build On Foundation Posing
You can dive more in-depth on this topic with our complete Maternity Photography Workshop, which is available for purchase or streaming in SLR Lounge Premium. This workshop will give you the tools to break into maternity photography and exceed your clients’ expectations.