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Lexar Is Shuttering | Say Goodbye to Lexar Memory Cards

By Kishore Sawh on June 27th 2017

Lexar is a pillar of photographic storage, with its CF cards probably the ubiquitous cards found in pro user’s bags, but today brings news that despite recently celebrating its 20th anniversary, Lexar will be no more.

Jay Hawkins, consumer products group vice president at Lexar’s Parent company, Micron Technology Inc., put out a brief and to-the-point statement today announcing the decision:

Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.

The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

Micron is exploring opportunities to sell all or part of the Lexar business.

The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.

I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.

[RELATED: THE FASTEST MEMORY CARDS | SD, MICROSD, CF, CFAST 2.0, XQD]

As of this moment there is no official notice on the Lexar website, and it would appear their products are currently for sale. While known for their cards it was also their card readers that many of us in the photo community have come to love and rely on, so perhaps time to buy a few. Or maybe not as the blog post above denotes on Micron’s site, there will be support during a transitionary period, but what that means is up for interpretation.

It’s always jarring and perhaps sometimes sad when such a staple goes away, but again, if that post is to be speculated on, there is talk of selling the business so perhaps we’ll see Lexar tech again, just under a different badge.

About

Kishore is, among other things, the Editor-In-Chief at SLR Lounge. A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

6 Comments

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  1. Eric Bowles

    Micron is doing well, but the consumer memory card business is shrinking.  Camera memory cards are falling in volume with camera sales.  Phones need fewer cards with cloud storage.  It’s very likely Lexar will be sold.  Toshiba’s memory card business recently sold to a group including Bain Capital.  This announcement is part of the process to optimize financial reporting of a business that performs worse than the rest of the company.  

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    • Kishore Sawh

      Agree. I think it’ll be interesting though what this means for the future of XQD, as Lexar stopping production means Sony is currently the only manufacturer of QXD out there now. 

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  2. Chuck Eggen

    Haven’t seen this anywhere else yet.  Hopefully, if it’s true, someone will purchase and carry on the Lexar brand.  I use their cards almost exclusively and don’t want to contend with one other maker that can charge ridiculous prices as sole provider.  

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    • Randall Huleva

      Chuck, while I agree about using Lexar cards (as well as flash drives)…and about not wanting to use “one other maker’s” cards.

      However even though SanDisk is probably the only other well known consumer brand of flash memory, there are actually a few other smaller companies that are in this market.

      Since Western Digital’s acquisition of SanDisk, I am somewhat curious to see what Seagate may do with this opportunity  to maintain a full suite of products for head-to-head competition.

      If Micron is willing to sell the business unit for a reasonable price, they will likely sell it rather than shutter it.

      I don’t believe SanDisk will have significant pricing power regardless of what happens with Lexar. A big part of the problem is the shrinking market. SD cards in particular are almost “a dime a dozen” so to speak! The new XQD cards are really about the only market that has any growth opportunity. I guess time will tell and we will all find out together!

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    • Kishore Sawh

      Randall Huleva – shrinking market is definitely at play here, and as with shrinking markets, shrinking camera size will see the end of CF quite possibly soon. Well, that and CF can’t scale far past where it is, unlike SD and XQD. But as I mentioned above, XQD cards are now solely manufactured by Sony, so it’ll be interesting to see how that may affect longevity of the type. 

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