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Leaked Press Release Says Nikon Is About To Breathe New Life Into Your Nikon DSLR – For Free

By Kishore Sawh on January 9th 2015


Without the intention of trying to sound sensationalist, there is some exciting news for those who shoot the world through Nikon. Nikon Rumors has published what appears to be a leaked Nikon press release of which the focus is on the launch of a new firmware advancement program called ‘I AM Advancing.’ What does this mean? It suggests that with the launch of this program, there will be new ‘advanced firmware updates’ which carry with them new functionality for their DSLR line-up, all via simple download.

Joining the program seems to require free registration online through a new site which has yet to go live. Given that the press release is dated January 19th, 2015, that sugegsts this is the official release date, and one can assume the registration site would be live at that time.

By registering with the program, photographers will be able to download advanced firmware updates, adding new functionality to their new Nikon DSLR cameras for up to 3 years.


What happens at the culmination of 3 years isn’t exactly clear, nor is it very clear when this time starts. As of this writing, the support will come initially to 6 Nikon FX DSLR cameras: The Nikon D750, D810, D800, D800E, D610 and D600. This make sense, of course, being the higher end of the Nikon spectrum, so what can be counted on from the updates? So far, this is what’s been noted:

  1. New White Balance update, containing Nikon’s latest algorithms for high-quality color balance in any light. Given the D750’s impressive behavior in this department, this is sure to be a general crowd pleaser.
  2. New “Metallic” Picture Control option, providing photographers with a unique high-contrast setting which is both natural and eye-catching.
  3. New RAW Histogram. RAW shooters can rejoice in the full screen histograms for all three channels that will now be available, all extrapolated from data directly from the sensor, aiding in the fine tuning for perfect exposure – creatively expressed.
  4. Nikon is also trickling down two features currently only found on the D810 to the rest in the FX roster:
      1. “Flat” Picture Control – which is great for creative adjustments (If you don’t know what that is see this link)
      2. Electronic First-Curtain Shutter feature – a new standard to be implemented that eliminates vibrations caused by the shutter

[REWIND: D750 Flare/Reflection Issue Fix Expected By End of January]


If this sounds familiar, it should, because Nikon isn’t exactly breaking new ground here, as far as camera companies go. Olympus, and most notably Fuji has been doing this for some time, and breathing really wonderful new features into aging cameras. This is, of course, the way we have always wanted it, extending the useful life of our pricey gear.


I think the first round of updates are a great start, and will do exactly what Nikon says it is aiming to do, which is, ‘reinforce confidence,” toward the brand. What would you like to see come out from the Nikon labs for your FX camera? And how often do you think they’ll need to push updates through to remain relevant?

You can find the full release and info here on Nikon Rumors

Source: Nikon Rumors

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A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Frank Vee

    Magic Lantern for Nikon? say it isn’t so…

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  2. Sean Tatalovich

    Does this mean better skin tones

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  3. Mi Guel

    Kudos to Nikon Really can’t wait to Test this out on my D610 :)

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  4. Douglas Weisman

    This is good. But what about all the users of high end cameras like the D3S and D4? The last firmware update for the D3S was in April 2013! There has to be more we can get out of these expensive investments.

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  5. robert garfinkle

    Will any of their updates make me a better photographer, or is that a personal firmware upgrade :)

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  6. Servando Miramontes

    I’m going to be able to take my photos to the next level! Hahahaha

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  7. Thorsten Ott

    About time that we see what else the Nikon Exspeed 4 processor can do!

    If Magic Lantern can do all those things on an old 5DMKIII, it should be exciting to see what Nikon can release for a current D810/D750 and other bodies.

    It is not like Nikon has to cripple their current firmware to protect high-end cinema cameras sales like Canons C100/300/500 lineup. I hope 2015 is the year we see Nikon do some amazing things with firmware for their current DSLR lineup.

    Lets see, I will take one order of “focus peaking” and a side order of the “RAW histogram” and the 4K…..

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  8. Adam Derham

    I am dying for a D610 update that will give me the OK button function to once click zoom to the focus point I used to check focus.

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  9. Brandon Dewey

    About time!

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  10. Austin Swenson

    This is definitely cool, I think that firmware and camera interfaces generally could use a visual overhaul, I hope this is what happens for all the manufacturers

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    • Kishore Sawh

      very much with you there. The menus are so outdated, and there is no need for it today, to be that way.

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  11. Kayode Olorunfemi

    Tumbleweeds roll by as Canon shooters sigh…

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  12. Edwin Tai

    I love to see this happen although this move seems slower than other market players. This can help brand loyalty and actually good for themselves.

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  13. Kevin Liu

    Did they come up with this graphic themselves or was this you guys? I can’t stop laughing!

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  14. Vince Arredondo

    I would love to see on my D610:
    Rec Button as ISO assigned bottom (same as in D750 & D810)
    OK Button – 100% zoom.

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    • Matthew Saville

      This would, IMO, be a HUGE boost to the D610 and D600 usability. This was one of the major issues I had with the D600’s ability to function as a professional workhorse actually.

      Here’s to hoping they start adding some of their hot new features to older-gen cameras!!!!

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    • Holger Foysi

      Agree! This makes a big difference!

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    • Holger Foysi

      This is amazing. True RAW histogram is I wanted for a long time. Up to now picture control settings influence the histogram, so that in order to get it accurate your picture on lcd looks dump and flat. My wife’s clients don’t like, since they often want to have a look on the lcd. Now you can decouple jpg and histogram to perfectly ETTR! I’m excited!

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  15. robert garfinkle

    Hmmm, I got a D810, t’would be the only firmware goodie I’d like to see is just 1 more fps; not asking for much am I?

    In all seriousness – this is awesome. Though it’s not a new idea, it’s new to us, cool, cool, cool…

    it helps in a great sense on many levels –

    1. new tool(s) to work with… educational etc.
    2. Gives your camera a feature bump – keep that puppy just a little bit longer. Nice.


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    • Greg Silver

      Agreed – I do like the feature of the A6000 where you can connect your camera to a WIFI network and purchase (or download for free) certain features for your camera (such as Lens Compensation, Time-Lapse feature, Direct upload to Flickr and many others).

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    • Rafael Steffen

      I Totally agree that if they get one more fps and upgrade to 6fps in raw mode then I will be buying this amazing camera.

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    • Rafael Steffen

      This is just the news I was expecting and not just talking about new releases, but how to push the existing hardware to a new level!

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  16. David Hall

    Agreed. As soon as I can step up to the D810, this will be great news for me. Still shooting D700 and D3s.

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    • Rafael Steffen

      Somes times I wonder if I should get a used D3s or just go with a D750 that can shoot pretty fast.

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    • David Hall

      Rafael, I’d go with the D750. I like the D3s, but I think staying with the latest technology is the way I’d go.

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  17. Greg Silver

    I am all for this type of support. I would like to think the camera I bought (whatever brand) would be supported with firmware updates AND new features (not just bug fixes) for three years. Many times in the past it only seemed like to get a new feature or fix was to buy a new camera – Kudos to Nikon!!!

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  18. oscar campos

    if true this would be great! It’s about time that the big boys take care of their customers, who have been shelling out lots of $$ for cameras, the quickly become obsolete because a new model is released.

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    • Rafael Steffen

      taking care of us Nikon customers is what they need to do to keep us happy and coming back for more!

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