Hasselblad Heroines Returns For A 3rd Year of Celebrating Remarkable Female Talents

David J. Crewe

Hasselblad Heroines 2021 SLR Lounge

Kicking off its third year of Hasselblad Heroines, Hasselblad continues to celebrate the achievements of female photographers around the world. Starting on International Women’s Day on 8 March 2021 is this year’s first Hasselblad Heroine Flora Borsi. Through weekly spotlights over eight weeks, each Heroine will share their experiences in their career, challenges in the industry, and inspiration in their art through short video interviews. By putting a spotlight on these talented creatives, Hasselblad Heroines hopes to encourage the next generation of female photographers to go against the grain and bring their creative visions to life.

flora borsi x2000
© FLORA BORSI

[Related Reading: Hasselblad Heroines Continues to Highlight Talented Female Photographers]

The 2021 Hasselblad Heroines lineup features the following eight photographers:

  • Hungarian visual artist Flora Borsi, the girl who can turn herself into anything with self-portraits that evoke surreal dreams and emotions;
  • Slovakian beauty and portrait photographer Andrea Zvadova, based in London, whose photography celebrates unusual beauty, diversity, and uniqueness;
  • 2016 Hasselblad Master in Fine Art Katerina Belkina, based in Berlin, who explores human emotions and internal processes using techniques on the border of photography and digital painting;
  • Landscape photographer Isabella Tabacchi, based in northern Italy, who expresses her emotions through capturing the magic of the scenery she explores;
  • Los Angeles-based self-taught portrait photographer Alissa Ashley, whose artistic passion and professional work in makeup transfers naturally into the sublime color compositions found in her portraiture;
  • Fine art Norwegian artist Anja Niemi, based in the Netherlands, whose staged images assert small nuances within complex stories where she is both author and character;
  • London-based portrait and documentary photographer Jillian Edelstein, who has over one hundred of her images in the National Portrait Gallery collection;
  • Street photographer Nina Welch-Kling who is fascinated with capturing the unexpected interactions of light, shadows, and subjects of New York City.

“While we celebrate Hasselblad’s eighty-year long legacy this year, it’s just as important to salute creators of the future. Hasselblad’s community is rich with incredible talent and imagination so Heroines continues to elevate fresh perspectives and a variety of artistic visions within the photographic industry,” says Sarah Martzloff, Hasselblad Digital Marketing Manager.

[Related Reading: Sony Renews Alpha Female ‘Creator in Residence’ Contest to Support Next-Generation Photographers and Filmmakers]

Visit www.hasselblad.com/inspiration/heroines/ to find the newest and previous Hasselblad Heroines’ stories, images, and video interviews.

*Content shared with permission

David J. Crewe

David J. Crewe is a full-time commercial photographer and Senior Editor with SLR Lounge. Based out of both Southern California & Las Vegas, Nevada. View his work and blog: DavidJCrewe.com Follow his Instagram: @DavidJCrewe

More articles by David J. Crewe →

RELATED POSTS

Adorama Business Solutions Is Giving Away Two $50,000 Studio Upgrades. Here Is How to Enter.

May 29, 2026

If your organization has been running on an aging studio setup, or piecing together...

Aftershoot Is Now a Complete Photographer Workflow Platform, From Culling to Client Galleries

May 29, 2026

Aftershoot started as an AI culling tool. Then it added AI editing. Then AI...

VideoProc Aims to Simplify Your Holiday Videos With AI-Powered Tools (+ Easter Offer)

April 01, 2026

Digiarty’s latest VideoProc Converter AI update serves as a practical companion for capturing...

Editorial Posing Tips, Inspiration, and Examples for Better Group Portraits

March 16, 2026

Editorial posing is a style of posing that utilizes layers, connection points,...