So this is it; it’s finally here to clear up the speculation and put to bed the inaccuracies. I say that because this impending release has been grabbing blog copy and forum fodder for weeks, like a ghost that hangs around but never reveals itself. But here it is. Finally.

It’s hard to imagine a single Canon camera more anticipated than a new 5D, and this one maybe more so than the last because of Nikon’s comparatively big releases with the D500 and D5, and the leak about the 5D Mark IV with that one particular sticking point and marketing magic-soundbite: that Dual Pixel Raw (more on that further on). There’s much to say about the camera that’s in many ways a re-structuring from top to bottom, inside and out, but perhaps we’ll get into all of that in later discussion, and more when we get our hands on one to review in the very near future. So for now here’s the Cliff Notes…

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The Canon 5D Mark IV is, though familiar in look and controls, a new animal. It has a new sensor, improved AF and metering sensors like the 150,000 pixel RGB+IR sensor that allows for better subject recognition and tracking; new processor; a built-in GPS receiver for latitude, longitude, and elevation; built-in WiFi and NFC connectivity, and all enclosed in a familiar but better sealed body. It’s an all ‘round update. Oh, and it also does 4k at 30FPS, has a 7FPS max shooting mode, touch screen, Dual Pixel CMOS AF, and the brand new party trick, Dual Pixel Raw. That is, the 5D Mark IV on the half shell.

PRODUCT HIGHLIGHTS

30.4MP Full-Frame CMOS Sensor
DIGIC 6+ Image Processor
3.2″ 1.62m-Dot Touchscreen LCD Monitor
DCI 4K Video at 30 fps; 8.8MP Still Grab
61-Point High-Density Reticular AF
Native ISO 32000, Expanded to ISO 102400
Dual Pixel RAW; AF Area Select Button
Dual Pixel CMOS AF and Movie Servo AF
7 fps Shooting; CF & SD Card Slots
Built-In GPS and Wi-Fi with NFC

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Before we go further, it’s probably sensible to address the elephant in the room, and what it actually does. Canon introduced their first dual pixel anything a little while ago, with 3 current cameras engaging the technology in some fashion of Dual Pixel AF. In this manner, each pixel is made of two different photodiodes that can capture light independently of the other. Each detects the signal separately, which allows them to be combined and used together. When the image is shot they output the signal as a single pixel. The variance between the two signals is calculated and that drives how much the lens moves. This, as we know now, is not how the new dual pixel raw functions.

Dual Pixel Raw, is much like we deduced last week, except more, and less. It does allow for some level of adjustment of the plane of sharpness and focus as speculated, though not to the degree many were suggesting. In the video below you can get a quick glimpse at how it works and to what extent. It isn’t going to bring an image back from complete disaster, but it’s easy to see what a savior this could be when you nail that one perfect shot, just a little imperfectly – this could save it. This will require testing of the software to see to what extent the functionality exists.

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However, Dual Pixel Raw on the 5D IV does more than that as it serves 3 adjustment functions: Image Micro-adjustment after shooting, Bokeh Shift, and Ghosting Reduction. Image micro adjustment is as described above; bokeh shift seems to allow some manner of defocus control, and Ghosting Reduction is self-explanatory. The thing to keep in mind though, is that in order to actually do any of this requires the use of the Dual Pixel Raw Optimizer found in the Digital Photo Professional Software v4.5, which does come with the camera, but you won’t be able to do these corrections inside the more prominent software at this point.

[REWIND: New! Ultimate Panoramic Stitching (Brenizer Method) Workshop]

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And the price for all this? $3,499 for the body, with two kit options: a) paired with an EF 24-70mm f/4L, for $4,399 b) with an EF 24-105mm f/4L IS Ii USM for $4,599. And if you want the battery grip, that’s $349.

Now, Canon is also introducing 2 new lenses:

Canon EF 16-35mm f/2.8L III USM,

EF 24-105mm f/4L IS II USM

More on those and the 5D Mark IV to come. You can order a 5D Mark IV now if you want to ensure you get one on time, by following this link.

There are a few videos below you can see a bit more of the 5D MK IV.