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Photography News

Adriana Lima On Taking Her Clothes Off For An Empty Cause | No More

By Brittany Smith on December 15th 2017

2017 has been a remarkable year for women the world over. Actresses and models have taken a stand against sexual harassment and predatory behavior in the industry while bringing awareness that they should not be objectified and their job should not include abuse.

Body Positive‘ has been surging in popularity especially during the last few years and it has been empowering a vast number of women everywhere. It seems to be met with nearly as much backlash and is a trigger for many men and women alike as evidenced a few months back when we shared that the movement is here to stay.

[REWIND: ‘Body Positive’ | It’s more than a movement, It’s a revolution]

Adriana Lima is the newest voice to the cause speaking out against the societal expectations and superficial values that women are pressured to fulfill on a daily basis. She came to this decision after conversing with a friend who was unhappy with her body image as a result of these stereotypes, and is hoping to use her influence to impact the fashion industry.

“It’s not fair for us, beyond fair, it’s physically and mentally not healthy[…].” – Adriana Lima

The world-reknowned Brazilian super model, best known for her incumbency as a Victoria’s Secret Angel, took to Instagram after turning down a sexually charged video shoot. She took it a step further and stated that she will no longer take her clothes off for an empty cause.

Adriana Lima’s Instagram Caption.

Adriana’s post has received a flood of comments resounding with cheers and praises for her bringing awareness to both Body Positive and the ongoing objectification of women. The post has also received numerous outcries of hypocrisy stating she has made millions off of her figure that inadvertently defined the amassed wish list for women to try and achieve over nearly two decades.

[REWIND: Photography Trends for 2018 | Fashion, Lifestyle, Portraiture & even Wedding Photography]

Regardless of public opinion, Adriana intends to fulfill her promise of celebrating 20 years on the VS fashion show catwalk and it will be interesting to observe as she transitions her career with an emphasis toward empowering women.

Meanwhile, women are banding together and further demonstrating that this social movements have successfully planted roots and are much more than an experiment or fad. Women of all shapes and sizes are on board and working toward a common love and appreciation of their bodies. Combine this with demanding respect and no longer tolerating the definition of what it is to be a woman going hand in hand with objectification and perhaps together we really can change the world as Lima wants to do.

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Brittany is a fashion and beauty photographer who works between NYC, Montana and LA. She photographs the way she has always wanted to feel and believes in the power of raw simplicity. When not behind a camera she can usually be found at a local coffeeshop, teaching fitness classes at the YMCA, or baking something fabulous in the kitchen.
Instagram: @brittanysmithphoto

Q&A Discussions

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  1. Vernon Szalacha

    And what is she going to do with the millions of dollars that she made modeling for “empty causes”? Is she going to open a foundation or use it to start a movement for promoting body positivity? No. She’s just done with modeling half-naked and using an Instagram post to grandstand.

    The body positivity movement isn’t taking off like people think it is. Magazines and websites are using overweight women (still heavily Photoshopped)to virtue signal. They do it because it’ll get them more attention and thus, more money. They couldn’t care less for those women.

    If there’s anything that the age of social media, especially sites like Instagram, have taught us, it’s that people will do anything for a click. You may see a movement of a handful of women “standing up” against objectification but I see 100x more than that who are willing to get naked for a few “likes”.

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    • Jonathan Brady

      You’d rather criticize her for what you obviously believe is a half-measure than give her credit for taking what might be the largest step she can take? Unless you know for sure that she simply has millions of dollars sitting around taking up space in her life, it’s not fair to create a strawman argument to criticize and bash her. She could be extremely philanthropic, incredibly in debt, or simply living within her means. You… Don’t… Know! Why would you presume to know? And then cast judgment based on that presumption? 

      Perhaps, instead, you’d like to give her credit for doing SOMETHING once she came to the realization that she could and should.   

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    • Jorge Morales

      [Jorge Morales has deleted this comment]

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