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Inspiration

3 Tips On Differentiating Yourself From Other Photographers

By Pye Jirsa on July 24th 2015

Finding Your Voice

“Everyone has a unique eye, everyone has a unique perspective, and it’s being able to find that voice and now being able to express that perspective.” – Caroline Tran

In our first interview, Caroline Tran joined us in our studio and gave us 3 tips on balancing work and life. In this interview, Caroline gives us three tips on how photographers can discover and highlight their own unique styles.

3 Tips On Differentiating Yourself From Other Photographers | Interview With Caroline Tran Part II

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Tip 1: Shoot a Lot, Find Your Style, and Be Consistent

“When I first started, I definitely was guilty of trying everything I saw…” – Caroline Tran

Experimenting with a multitude of photography styles enables you to choose what you prefer and dislike. Being a professional in a competitive market, it’s important to discover your own voice and expression so that you stand out among other photographers.

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Early in her career, Caroline experimented by trying whatever style of photography that drew her. As time would pass, she began to distinguish herself by taking notice of her habits and the unique styles that drew her.

Tip 2: Know and Find Your Audience

Coming from a business background, one of the first things I learned was to build a business plan that includes thorough research and understanding on who the target audience is. When my partners and I started Lin and Jirsa Photography, we began creating images that we just thought were “cool.” Eventually, we discovered that there was an audience that agreed with our look and style.

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Many photographers have begun their careers this way, including Caroline Tran. Once you discover your style, research your target audience and discover where and how to find them.

Tip 3: Maintain Consistency in Client Expectation, Service, and Overall Experience.

I once had a client reject me because I drove a crappy car. It was my first love, my high school and college car– a’94 Honda Accord. Rightly so– their mentality was, “if you’re going to charge us five thousand dollars for a service, you should be able to afford a better car.”

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At some point in her developing profession, Caroline began to realize that she could no longer meet her potential clients at a local Starbucks. In order to distinguish yourself from other photographers, Caroline learned that she needed to maintain consistency not just in her products but also in the overall experience of the clients.

Conclusion and More Info

Thanks for reading and watching this interview. I hope you enjoyed it! Please subscribe to our YouTube channel for all our updates and for the last and final interview with Caroline Tran!

Check Out Caroline Tran on the Web

About

Founding Partner of Lin and Jirsa Photography and SLR Lounge.

Follow my updates on Facebook and my latest work on Instagram both under username @pyejirsa.

Q&A Discussions

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  1. Christopher Seto

    All great points and great reminders. A definite read for aspiring photographers!

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  2. Jamie Leeming

    Studying the best practices of using social media and working in digital marketing (not to mention being a novice photographer!), I’m in complete agreement with Caroline on consistency. It really is everything. I’m still at the ‘exploration’ stage of photography so trying anything that I can think of, but can’t wait to have that clear messaging across everything I put out.

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  3. Keith Sheridan

    8pm to 8am!!!

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  4. Brandon Dewey

    Great tips!

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  5. Ralph Hightower

    I like Caroline. She started off shooting film from what I gather from the prior video interviews; She said that she does minimal processing; starting out shooting film in 1980, and continuing to shoot film along with digital in 2014, I prefer doing as little processing as possible. I don’t mind HDR as long as it is subtle.

    Pye, I wish that I had kept cars/trucks that I drove though high school and college since they are now classic cars: 1955 Chevy pickup, a 66 Ford Mustang, and a 66 Chevy El Camino. Now, the 55 pickup and the El Camino didn’t have much capacity unless a camper top was installed. My current car is a Chevy HHR which has good protected storage capacity. I don’t know what studio gear can be packed in the car since I don’t have lighting gear; but it has 58 cu. ft. storage capacity. We did buy a new 1984 Chevy van that we sold in 1994 with 233,000 miles on the odometer; now, if we had kept that van and given it an “A Team” paint job, who knows what it could be work!

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  7. Justin Haugen

    Ward robe and location were two things I upgraded in my consultations a couple years ago. Makes a big difference.

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