Four Reasons Why Teasers Are So Awesome | Transcription

Why? Because well, teasers are great for making ecstatic clients, for exceeding expectations, because we’re not telling them that they’re going to get teasers. We’re going to exceed their expectations by giving them something that they weren’t expecting. It’s great for marketing. Here’s what we do, is right after the shoot, I’m going to get back to the studio. I’m going to prep maybe five to ten total images. The whole goal here is under-promising and over-delivering, and also we want to make sure that with a teaser, it’s a teaser, not a spoiler. Here’s what I mean. If you prepare a teaser for an engagement session that’s literally fifty images, it’s all the best photos from the engagement session and it has everything in it. That’s not a teaser. That is delivering all the images.

Then when you send the rest of the hundred images, then it’s not really a build-up type moment. It’s more like a “wah-wah,” type situation, where you’ve already shown them the best of, and now when they see the rest, they’re like, “Oh, okay. It’s just more of the same thing.” You don’t want that reaction. What you want with a teaser is just a few images, similar to how a movie trailer works. A movie trailer just gives you an idea of what the movie is about, and then when you see the movie … Well, if it’s a good movie, then it exceeds all your expectations of what that teaser was, and you build up. You don’t build down. That would just be a bad idea.

So, five to ten images. I like to give one epic shot, and maybe a few other kind of portraits and so forth, and we’ll give you an idea of how or what a teaser would look like. The other reason that we prepare teasers is because it’s instant gratification. This is a society now of instant gratification. We want things quick, we want them now. This gives them something right away to walk away with. It also makes it easier for them to wait for the final delivery, so if your final delivery is a couple weeks out, then they have something that they can show right away. They have something they can talk about now.

It’s another communication touch point. Once again, by sending this email right after the shoot, it’s an opportunity for you to thank them, let them know how much you appreciate them, what you enjoyed about the shoot. I like to touch on something special that I kind of noticed in their relationship, something that I learned. I learn things from each and every one of my clients, things that help me in my own personal life, and in my own personal marriage, and I thank my clients for showing that to me. It could be their casual nature in their relationship. It could be how they’re so just amazingly well planned in terms of what they do and how they execute and so forth.

It could be just their kindness. Whatever it is, I kind of point those things out, what’s special in their relationship, and I thank them for allowing me to be a part of that day. Lastly, it allows them to ride the excitement train. Let’s be honest. If you go out and do a shoot, two weeks later you have really kind of forgotten it. The emotion, the experience, it’s passed. It’s this way for an engagement shoot. It’s the same way for a wedding. When we can get them images directly right after the shoot, we ride that excitement train. They’re far more likely to share them on social media, to show their friends, to do all the things that we want them to naturally do.

That’s our four reasons, and what we’re going to do is we’re going to use template email number three to send off to the client and to the planner. Because if we do have a wedding planner, I want to show the wedding planner as well in addition to the client, number one, how awesome the images are, number two, how we totally exceeded the client’s expectations, and number three, how we’re even delivering them that night and we’re showing them how awesome they are, and we’re doing all of that right after the shoot. It makes a great impression for everybody.

What’s the delivery process? Well, when we get back to the studio, we’re going to load and back up all of our images into Lightroom and do our backup and so forth. I’m going to select out my five to ten images, quickly process them, and then we’re going to upload them to an online gallery. It makes them incredibly simple to share and email your images out to other people and so forth. From there, once they’re in Cloud Spot, we’ll send out the email templates from Cloud Spot to the client, as well as to the wedding planner so that they can jump into those galleries and they can see high res versions of those images, they can share them, do whatever they like with them.

From there, what we like to do is share the images via social media. As long as the clients have not told us that they don’t want their images shared for privacy purposes, I’m going to take stamped versions, just with a small watermark on the image, and upload to Facebook. I’m going to tag the clients, I’m going to go into Instagram. I’m going to put my favorite image up there. I’m going to tag the clients again. I’m going to make those images accessible to the clients directly on social media, so hopefully they’re going to go and share them and comment and so forth, and their friends are going to see.

More often than not, when we do this process on the day of the shoot, it almost always gets shared and reposted and loved by tons of people, and again, it’s free marketing, and on top of that, we’re doing the whole exceeding expectations thing. It’s really a fantastic thing to prep these teasers. One additional benefit from our standpoint is from our studio, we operate a large studio, and the post-producers are actually different from the photographers. When I create these teasers, the five or ten images that I make are actually what we refer to as tone setters. Tone setters give the post-producers an idea of what we’re looking for in terms of the post-production processing on these images throughout these different scenes.

Let’s go ahead and move on to the next slide. I want to show you just a couple of quick examples of what these teasers would look like. Here’s a set of teaser I sent like four images off to this client, just a few from these portraits over here. I like to send just a couple quick portraits and a couple like close-up, a couple wide, and then one of our cool dramatic shots. We’ll always have several of these shots and I don’t want to again, kind of give them a spoiler. I want this to be a teaser, so I’m just going to send them one of those images.

Let’s go on to the next slide. This is from our Vasquez Rocks bridal shoot with Olivia and Jeremy. We got this image and I’m like, “Yeah. That’s my teaser. That’s the one I’m going to send them. We got a bunch of dramatic shots, but this is the one I wanted to send, and if we go to the next slide, we can see the other three that I sent along with it, were just some nice portraits in these fields, and kind of a different look and close-ups. I’m giving them a few variety of images, four to five images that are very, very shareable, from the grand and epic shot, to some of the more close-ups and kind of these more scenic kind of looks.

With each of these teasers, I’m kind of prepping a very shareable set of images. One grand and epic shot that they absolutely have to show their friends, because nobody’s ever seen anything like that before. A few different kind of natural shots and scenic variety shots that add a bit of depth to the delivery that they want to show, some close-ups and so forth. This is what makes a teaser so successful, is having a little bit of variety, teasing what’s to come, and then making sure that final delivery of images is even better than what the teaser showed.

Communication!

The Initial Meeting

Prepping for the Engagement Talk Through

Engagement Shoot Prep & Communication

Prepping for the Wedding Day Talk Through

Wedding Day Preparation & Communication

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