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Want to Shoot The Fuji Of Your Choice? Fuji’s Pro Rental Service Goes Live

By Kishore Sawh on April 2nd 2015


When Fuji started releasing their X-Series cameras all the way back in, if you can believe it, 2011, they did so with the X100, a rangefinder style digital camera with an APS-C sized CMOS sensor, hybrid viewfinder, and fixed f/2 35mm equivalent prime Fujinon lens. Though all the specs kind of went unnoticed since we all just sort of ogled how pretty it was – and it was.

In true form, Fuji then began really vamping up the X-series with bigger, stronger, interchangeable lens bodies that were all retro and beautiful. But were they all face and no trousers? As if. It turned out that sure as the series had the face of Charlize Theron, they also had the full on trouser of Mr. Tripod himself, Michael Fassbender.


The problem, however, is their availability simply wasn’t comparative to the other major brands, so many who might have been interested couldn’t see, hold, or test them out, but simply had to choose to make the leap of purchase. That was set to change about a month ago when Fuji announced plans for a rental service for Fuji Professionals, and today that very service goes live.


As the program currently stands, there are a whole host of lenses and bodies which can be rented, ranging from the X-T1, to the gorgeous XF 56mm f/1.2 R. It’s all there for you to hold, test, and fall in love with, and prices are relatively good too. You’ve currently got two primary options of rental lengths of either 3 or 7 days, and priced accordingly. Below you can find a list of what you can get your hands on, with their prices 3/7 days accordingly.


You should also know that if you’re a Fuji shooter currently and have to send your gear in for repair, you will receive a discounted rental rate, which is nice to see Fuji taking care of their own. Furthermore, don’t get your hopes up of renting the absolute latest models as soon as they’re released though, as Fuji has mentioned they won’t be available for rent until two months after the release date.

[REWIND: Review: Fuji X-E2 | The Mistress]

PS – be careful with this. There’s a very good chance that anything you rent you’ll fall in love with. To this day the Fuji X-E2 remains my mistress, and our own Managing Editor chucked all her Canon gear for an X-T1 set-up. You have been warned. Here are our reviews of the X-E2 and X-T1.

Here’s the Rental Site link

Available Gear:

XF 10–20mm f/4 R OIS – $52/75
XF 27mm f/2.8 – $29/42
XF 14mm f/2.8 R – $48/68
XF 35mm f/1.4 R – $35/50
XF 16–55mm f/2.8 R L OIS WR – $83/120
XF 50–140mm f/2.8 R L OIS WR – $52/75
XF 18–135mm f/3.5–4.8 R LM OIS – $35/57
XF 18–55mm f/2.8–4 R L OIS- $23/35
XF 56mm f/1.2 R – $52/75
XF 18mm f/2 R – $35/50
XF 56mm f/1.2 R APD – $78/120
XF 23mm f/1.4 R – $48/68
XF 60mm f/2.4 R Macro – $48/68
Fujifilm X-E2 – $40/58
Fujifilm X-Pro1 – $65/93
Fujifilm X-T1 – $54/79
Fujifilm X100S – $54/79
Fujifilm X100T – $54/79
Fujifilm X30 – $40/58
Fujifilm X-E2 – $35/58

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A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Paul Empson

    Hopefully they’ll roll this service to other continents & countries in the, near, future…. Europe, UK would be nice..

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  2. Rafael Steffen

    Rental of equipment is usually only available in US territory.

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    • Jean-Francois Perreault

      Ok thanks! I emailed them just to make sure and to see if they plan on bringing this service to Canada. Still no answer, I’ll post it here once they get back to me.

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    • Jean-Francois Perreault

      Just got an answer: “The rental service is not currently available in Canada but it may be in the future.”
      It’s not a definitive no so maybe we’ll get it someday.

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  3. Jean-Francois Perreault

    Anyone knows if this service will be available for us Canucks? Looks like US only :(

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