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Tips & Tricks

5 Tips For Gaining Facebook Business Page Likes From Potential Clients

By Sparkle Hill on March 31st 2015

With over 1 billion registered accounts to date, Facebook is one social media outlet that all photographers should be taking advantage of. My Facebook following is already quickly approaching 9K followers since the launch of my business page, Sparkle Hill Photography, approximately two years ago.

There is always the option to pay for Facebook likes. You can also choose to participate in “like ladders.” However, these options may cause your like count to go up, but how many of those followers would likely book a session with you, or have any interest in your page at all for that matter? What about free options? What are some ways that we, as photographers, can gain a following of legitimate potential local clients without paying a dime?

Contests/Giveaways

When hosting a Facebook contest or giveaway to gain followers, you should target users that could benefit you and your business in the future. The goal is to gain potential client followers, not just increase your like count. The below screenshot is an example of a giveaway I recently hosted on my page. Note that I targeted only those who are local to me and have a genuine interest in my work/services. This means I am gaining followers that could book a session with me in the future, which is key. This giveaway also resulted in shares by LOCAL Facebook users. Odds are, their friends list is made up of even more local potential clients. So, even if everyone that sees the giveaway post doesn’t enter the contest, my name is still reaching more local users.

[REWIND: FACEBOOK TO REMOVE PURCHASED “FANS”]

facebook-marketing-photographers-contests

Share Your Page

Sharing your page via your personal profile can gain you new local Facebook fans as well. I try to share my page with my friends at least once every couple of weeks. Just as with contests, sharing your page occasionally is a great way to promote your page to local potential clients. And if you are lucky enough to have an awesome support system like myself, you may even get friends and/or family members to share your page as well. Unsure how to share your page quickly and easily without copying and pasting the link? I suggest passing the information below to your friends and current followers as well.

Making sure you are using page as yourself, not your page, click on the icon with the three dots on the bottom right-hand side of your cover photo. Next, click on Share. You will automatically get a pop-up box for you to add additional information to the post. When your post shows in your newsfeed, users can automatically click on the “like” option without having to click on a link or visit your page.

facebook-marketing-photography-share

Tagging Clients

I am a firm believer that tagging clients is the most beneficial way for your photos (sneak peeks) to reach a larger audience. When you tag a client(s), your photos will show in their newsfeed and on their profile pages. This means more exposure and reach for you. The more family members you can tag in the images, the better. I always suggest that my clients make sure tagging is allowed in their settings. I also encourage them to tag any family members/friends that they wish.

This means you will need to be Facebook friends with your clients. Many photographers are against this because they believe that their personal profile should remain private, and they aren’t fond of mixing business with pleasure. I have found many great benefits with becoming Facebook friends with my clients. Also, there is always the option to add them to your “restricted” list if you feel uncomfortable with this method. This way, they only see posts that you want them to see. If you are still convinced becoming friends with clients is a bad idea, at least have your clients tag themselves and family members in their images.

There are several ways to do this. Many times I will use my Facebook mobile app (not Pages Manager) to go in and tag my clients from my phone after posting on my page. If tagging from your page/PC, you will first need to make sure you are “using page as yourself,” as demonstrated below.

facebook-marketing-photographers-tagging1

At this point, you should be able to open the image and tag. However, many have been having issues with this lately. The alternative method that always seems to work for me is: after clicking on the image to open it, right-click anywhere in the white area surrounding the photo, then select “Reload.”

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This automatically refreshes your image and opens up a new window (as seen below). Again, making sure you are using your page as yourself, select the “tag photo” option, click anywhere in the image, and begin tagging.

facebook-marketing-photographers-tagging3

Invite Friends to Like Your Page

Chances are, a majority of your Facebook friends are local. Inviting your friends to like your page is a quick and easy way to increase your likes. Many Facebook users only log on occasionally, maybe once per week or even once per month. It is very possible that they miss many of your shared posts and shares of your page. In fact, they may not even know you are a photographer. About once a month I use the Invite Friends feature to send out a quick and simple invite to like my page. Not everyone may have an interest in your page, and that is okay.

About once a month I use the ‘Invite Friends’ feature to send out a quick and simple invite to like my page. Not everyone may have an interest in your page, and that is okay. Usually, if they don’t like my page after my second invite, I leave it alone. Inviting friends to like your page is super easy! The screenshot below shows exactly where to find this feature. Simply click on the icon with the three dots and select Invite Friends. A new window will pop-up showing your entire friends list, as well as those already invited, those already liked, and those who are available to invite.

facebook-marketing-photographers-invite-friends

Invite People (Non Friends) Who Like Your Posts to Like Your Page

This last feature is fairly new for business pages. In fact, it is so new that many users do not have access to it yet. If you do not have this option yet, be patient, it will make its way to you soon. I was extremely excited when I first learned about this feature! Business pages can now invite anyone who likes a post or photo from their page to like their page, regardless of whether or not you are Facebook friends. This comes in handy when you post an image, tag your clients, and receive multiple likes on the photo from those who have not yet liked your page. To do this, you will need to click where it says “x amount of others like this,” as shown circled in red below.

facebook-marketing-photographers-invite-photo likes1

Once you click on this, a new window will pop up. This window will show a list of everyone who has liked that particular post/image. It will also let you know who has already liked your page, as well as those you may have already invited previously.

facebook-marketing-photographers-invite-photo likes2

I have found the above method to be extremely beneficial. The potential “liker” has already showed at least some type of interest in your page because they previously liked an image or post. If only just a few people accept your invite request, that is at least a few more local followers you are gaining. Every legitimate ‘like’ counts! I use this feature with every image and post I make, and I highly recommend all business pages do the same.

In addition to these five tips, I also suggest promoting your page, whenever, and however you can. I have a link to my Facebook page posted to my website and other social media outlets. If I am hosting a contest or giveaway on Facebook, I take a screenshot of the post and post it to Instagram, instructing them to visit my Facebook page to enter the giveaway. I also attach a link to all of my blog posts and articles.

Regardless of who your target market is, it is up to you to get your page noticed. The more your page is noticed, the more people will remember you when looking for a local photographer. I hope these five simple tips come in handy when building your local following. Having “likes” that could ultimately end up being paying clients is crucial.

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About

Sparkle Hill is a photographer based out of Canton, Georgia. She specializes in children, high school seniors, couples, and families. In early 2015, she began venturing into more artistic composites.

Sparkle strives every day to find the balance between marriage, three children, her photography career, and reaching out to advise beginning photographers however and whenever she can.

And yes, that is her real name. :)

Website: http://sparklehillphotography.com/

Q&A Discussions

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  1. Mikaela Pierre

    Nice post, I have tried Facebook marketing using Facebook ads, but no return on my investment. I think i will give some things a try that you have above that I not yet done

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  2. Katrina Wheeler

    Thank you so much for these tips! The one that was especially helpful was the one about inviting people who like your posts to like your page, I had never thought of that!! Thanks!

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  3. Jenny Roberts

    Great! Thank you so much for sharing, I have learned new things and tips for me to gain more traffic.  

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  4. Donald Jones

    I began migrating my marketing to instagram this summer. I have seen a much better response rate and reach as a result. Facebook has become my post engagement vehicle.

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  5. Dylan Martin

    That makes a lot of sense. Thanks for that. I agree that diversifying your social media outlets and always pointing to your website is the way to go. When people contact you on Facebook what do you say to them to get them to your website? Is it for them to view your work or is it for them to send you an email through a contact form rather than through Facebook?

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  6. Dylan Martin

    I can see the benefit of Facebook, it seems like such a struggle though to get people to respond and like your page. Especially when starting out.

    How do you balance the thought of Facebook maybe not being around for too much longer as people get more and more upset or frustrated about internet privacy?

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    • Sparkle Hill

      I can’t imagine Facebook vanishing any time soon. However, of course it is likely. I think utilizing your other social media outlets in conjunction with Facebook helps to ensure your entire business doesn’t solely rely on your Facebook page. I also try to always send those who contact me via Facebook to my website. Websites are crucial. Depending solely on Facebook could hurt you in the end.

      Occasionally I create a post for my followers to leave their e-mail address to go on my mailing list. I have a very long list of subscribers. Basically just use every tool you have to your benefit, but do not solely depend one social media outlet. Make yourself known. Make sure people remember your name. As long as you have multiple ways to be contacted via search engines, it shouldn’t be difficult to find you.

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    • Dylan Martin

      Sorry I realised now there was a reply feature on individual posts wasn’t sure how to do it. Here is my response so that it stays in the same thread :P

      That makes a lot of sense. Thanks for that. I agree that diversifying your social media outlets and always pointing to your website is the way to go. When people contact you on Facebook what do you say to them to get them to your website? Is it for them to view your work or is it for them to send you an email through a contact form rather than through Facebook?

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    • Sparkle Hill

      Nine times out of ten they are inquiring about pricing first and foremost. So I usually reply with my phone number, e-mail address, and attach a link with my website. This allows them to see me my pricing up front, as well as my portfolio. If I don’t hear back from them within 24-48 hours, I follow up with them asking if they have any questions or would like to set a date. I have learned following up with Facebook inquiries is crucial. I usually go in a few times a week anf follow up with everyone. Five out of ten end up booking when I follow up. The rest usually come back a few months a later when they have saved up. :)

      My pricing is up front on my site. Everything is clear and to the point. This method doesn’t work for everyone. But for me it does.

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    • Sparkle Hill

      I also recently just learned that checking your “other” folder in your messages is important as well! I stumbled across an inquiry from over a year ago, took a chance and responded and she booked TWO sessions.

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  7. Rafael Steffen

    Great article. I am glad that I can learn new techniques to get my page visited or seen by more users. Thank you.

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  8. J. Dennis Thomas

    I gave up on facebook years ago. You don’t nearly reach the amount of people in your friends list that they lead you to believe and the “Likes” aren’t really worth much, but some perceived clout in my opinion.

    When I was active on facebook I never picked up an actual client from it. I got lots of requests for free work though. The only reason I kept my page up was at my book publisher’s insistence and since they wouldn’t foot the bill for a proper website I acquiesced, but when we parted ways I closed down that business page and my personal account with it.

    Twitter has actually been more lucrative (not to mention friendlier and fun) for business for me, but not as lucrative as being out shooting and handing out nicely designed cards.

    Just something that you may not be aware of, the first sentence states that facebook has over one billion registered accounts. Not all of those accounts are in use. You cannot UN-register your account, EVER. Not to mention the millions of spam accounts ad fake accounts. The actual stats from Neilsen ratings is actually about 153 million users. That’s almost 850 million registered accounts not actively being used.

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    • Sparkle Hill

      That last tid bit of information was interesting. Wasn’t aware of that! Still, massive numbers regardless.

      It’s not so much about the like count for me as it is the quality and potential of the likes. 80% of my clients come from Facebook, or word of mouth from a client that originated from Facebook.

      I have had zero luck with Twitter. Ha!

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    • J. Dennis Thomas

      If it work for you, go with it!

      The reason I migrated to twitter was that because of the constraints of the text made it harder for people to get into long drawn out arguments over silly things, and the constant game requests, and the ads, and on and on.

      I was was quite early to facebook and it was quite nice for awhile, but as it got bigger it was less enjoyable.

      I use twitter to do book giveaways and things like that as well. It’s just simpler. I think. If I could get facebook to work for me like you do I might give it a try again, but the data mining and all that stuff is kinda sketchy to me. I’m a but paranoid…

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  9. Yann Langeard

    I have the window with “Invite people who like this post…” but invite or liked button are missing.
    Quick search on google: it seems to be a bug that people have been complaining about but FB devs don’t seem to be hurry on fixing it.

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    • Yann Langeard

      I did some checks later on. FB is sometimes messing up things between user account and fan page. When I wrote my post yesterday I was connected as my fan page account, eventually I had a popup window from FB telling me that I had to reload the page because FB was kinda lost between whose session belonged to which user.
      After reloading the page as my own user account and accessing my fan page, the ‘invite’ buttons showed up in the ‘invite people…’ window.

      Great article Sparkle by the way :)

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    • Sparkle Hill

      Glad you got it to work! Facebook pages are notorious for glitches, unfortunately. Probably due to the massive amount of users. I was actually prompted to create a new username on my personal page about three months ago because Facebook thought my name was bogus. Lol! I have had my account for 8 or so years so now sure what prompted that.

      If you can tolerate the glitches and find ways to manipulate their algorithm, it is a fabulous marketing tool!

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  10. Denise Richardson

    With the way that Facebook has changed their platforms, all organic likes we can get helps!! Excellent advice!!

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  11. Daniel Thullen

    Your advise sparkles (sorry, I just couldn’t resist). You make a very valid point about targeting those who can be potential clients. All “likes” are not equal. Unless you’re doing weddings or portraits on a national scale, they aren’t going to drive business. Thank you for the valuable advise.

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    • Sparkle Hill

      You are welcome. And yes, you really want your likes to come from those who could potentially be a client of yours. Regardless of your target market. For many, that is photographers or those who travel.

      And no offense on the nickname, I have many. :)

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