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The Profoto B10 Plus is Here: Twice the Power of the B10 at Just A 25% Higher Price

By David J. Crewe on June 5th 2019

Today Profoto has announced the new B10 Plus, a just “slightly bigger brother” to the B10 that doubles the power (250WS on the B10 to 500WS on the B10Plus) while only increasing 25% on the price tag. The Profoto B10 Plus is available now with a price tag of just $2,095 compared to the Profoto B10 at $1,695

“Because how much gear you have to carry — matters. How much space you have to set up and work in — matters. Being able to move fast, get in, get out and most of all, get the shot — matters. All that, and more inspired the Profoto B10 and the Profoto B10 Plus. Both are a big light in a small package.”

“With the B10 Plus, shooting on location isn’t about problems, it’s about opportunities,” Profoto says. Because shooting on location forces you to make choices. For the most part, those choices inevitably come down to how much gear to bring and how much gear to leave behind.



“Because if you’re shooting a wedding, for example, you can’t afford for your gear to slow you down. And if the location is remote there’s only so much you can realistically carry. Ultimately, there’s always a compromise. Here at Profoto, we’re not big on compromise.”

So, Profoto is adding an extra stop of light by creating the B10 Plus.

Just like the B10, the B10 Plus is an incredibly small flash that’s only about the size of a large lens. But with twice the power of the B10, the B10 Plus provides 10x the light of an ordinary speedlight!

And the quality of that light is exactly what you’d expect from a Profoto flash; completely natural with a beautifully soft fall off,” Profoto says.

What does that extra stop of light get you? Well as Daniel Norton of Adorama says “The obvious answer is the increased ability to overpower existing light, such as when shooting outside in harsh sunlight. That being said, for me, the main reason to have more power is to use bigger lighting modifiers for more coverage, and the ability to back your fixture up to give yourself more coverage and less falloff, ultimately looking more like ‘natural light’ when working indoors.”

Profoto B10 Plus Specifications

  • Max energy – 500 Ws
  • Energy range – 10 f-stops (1.0-10)
  • Recycling time – 0.05-2.5s
  • Energy stability – 0.2 f-stops
  • F-stop @ 2m / 100 ISO
    • 32.7 with OCF Magnum reflector
    • 16.7 without reflector
  • TTL – Yes
  • HSS – Yes
  • Modeling light
    • Max output (lumens) – 2500 lm
    • Lamp type -LED
    • Dimming range (%) – 100-10%
    • Color temp (⁰K – Adjustable 3000-6500K (+-500K)
    • Color rendering (CRI) – 90-96
  • Wireless connectivity Operating range –
    • Sync and remote control0.5-300 m (1.5-1000ft)
    • HSS and TTL: 0.5-100 m (1.5-330 ft)
  • Supported Air features
    • Flash sync
    • Remote control
    • TTL
    • High Speed Sync
  • Bluetooth – Yes
  • Supported Bluetooth features – Profoto app
  • Input power supply – Li-Ion battery for B10
  • Battery capacity
    • Up to 200 full power flashes
    • Up to 75 minutes full continuous light
    • Battery charges in less than 90 minutes
  • Measurements
    • Width11cm (4.3″)
    • Length23.5cm (9.3″)
    • Height10cm (3.9″)
    • Weight1.9 kg / 4.2 lbs (including battery and stand adapter)

Sample Images and BTS taken with the Profoto B10 Plus by Marie Bärsch

Marie Bärsch finds the Kerala region of India completely magical. It was there along the coast in amongst the rolling plantations she got a feel for the B10 Plus.

As a photographer who spends most of the year traveling to location-based assignments, it’s crucial to travel light. As a result, she needs to have complete faith that the gear she does bring will deliver every time.

So, for her, the lights had to be fast and easy to use, have power to spare so she could shoot easily in any conditions, and be small and lightweight enough to fit in her backpack.

Adorama’s hands-on review of the Profoto B10 Plus

The Profoto B10 Plus is available now for $2,095 and has the all the same features we know and love from Profoto, using the same stand adapter as the B10, the dial for adjusting brightness & color temperature, the same lithium-ion battery as the B10 for wireless operation, battery charging during use, switching on/off in just seconds, trigger/control from any existing Profoto Air Remote, and connectivity with the Profoto App.

Check out the Profoto B10 Plus from our Preferred Vendors Here;

Adorama | B&H

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David J. Crewe is a full-time commercial photographer and Senior Editor with SLR Lounge. Based out of both Southern California & Las Vegas, Nevada.

View his work and blog:

Follow his Instagram: @DavidJCrewe

Q&A Discussions

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  1. Justin Haugen

    So why would anyone buy a B1X now? 

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    • David J. Crewe

      that’s a fair point. For some reason i thought the b1x was 1000ws but they’re both 500…so at a glance there’s not a whole lot of differences. 

      for the nit-picking here’s a few diff’s. The benefit of one vs the other is really up to the user. You get a faster flash duration and short charge time with the B10+, but you get more shots per charge on the B1X and the B1X is fan cooled (maybe important on hot environments/shoots or closed sets) 

      Flash Duration

      B1x – t.5: 1/11,000 to 1/1000 Sec
      B10+ – t.5: 1/50,000 to 1/1300 Sec

      Recycle Time

      B1X – 0.1 to 1.9 Sec ()
      B10+ – 0.05 to 2.5 Sec ()

      Wireless Frequency Bands

      B1X – Not Applicable
      B10+ – 2.4 GHz

      Sync Type

      B1X – Cable, Infrared, Optical, Radio
      B10+ – Button, Optical, Radio

      Flashes Per Charge

      B1X – 325 Flashes (Full Power)
      B10+ – 200 Flashes (Full Power)

      Recharge Time

      B1X – 2.5 Hours 

      B10+ – 1.5 Hours

      Fan Cooled

      B1X – Yes
      B10+ – No

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    • Pye Jirsa

      I think they’ll be modifying the B1 line, at least I would assume. But, for right now, yes it really sort of replaces the B1 lineup. 

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    • Ted Nghiem

      Also, in addition to what David wrote, I heard that it is more stable and secure to put larger modifiers on the b1 series over the new b10 plus.  As the chasis of the b1(x) is all in one unit so there isn’t much of a stress point of putting in large modifiers compared to the b10 plus, where the mount to the light stand is screw on.  

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  2. Ted Nghiem

    I think I am going to trade in my B1 to go towards this.  Especially if this is a little lighter and smaller than the b1.

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  3. Pye Jirsa

    This is actually a very nice upgrade to the B10. 

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  4. Jared Gant

    Great write up, David J. Crewe. Will you be buying one? 

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    • David J. Crewe

      My gawd i want about eleventy of them!  So short answer yes…long answer….not sure when? Need to book a few more clients to swing it LOL 

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  5. Steve Martin

    with a price tag of just $2,095, LOL

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    • Steve Martin

      Apologies for the sarcasm, it is a great write up and I appreciate the information.  In all honestly if I could afford it, I would shoot profoto.  When I get to the point that I can actually afford profoto, I will probably switch.

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