Gear & Apps Lunar New Year Sale!
By Christopher Lin on February 16, 2018
Camera brands will likely be waking up to the idea that in the age of access where most people have options that are...

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News & Insight Hasselblad Launches A Brand Store & Experience Studio in NYC
By Kishore Sawh on February 8, 2018
Ever wanted to shoot with and spend time with a Hassy? Here's your chance.
Inspiration Hasselblad X1D Review | It’s Less Mr. Sulu & More Captain Kirk
By Kishore Sawh on December 21, 2017
The X1D has emerged from the restrictive Chrysalis of its troubled youth into something...
News & Insight Hasselblad X1D | Hassy Launches ‘Rent A Hasselblad’
By Kishore Sawh on November 16, 2017
Get your hands on one.
News & Insight Hasselblad X1D Now Highest Rated Camera On DxO Mark | Score: 102
By Kishore Sawh on October 26, 2017
Who is really surprised?
News & Insight Pentax 645Z On Sale | Medium Format For $1k Less Than A Nikon D5
By Kishore Sawh on October 9, 2017
Want to shoot medium format? This is about the least expensive way to do it.
News & Insight Hasselblad X1D Gets Major Update | Electronic Shutter & Resizable AutoFocus Points
By Kishore Sawh on August 26, 2017
This is a major boon to the X1D and makes it all the more versatile.
News & Insight DJI Now Majority Shareholder Of Hasselblad | What Does That Mean?
By Bing Putney on January 6, 2017
In what could prove to be a significant move, DJI, a Chinese company most well known...
Inspiration Fujifilm GFX Price Leaked? Suggests $6-7,000 For Body Only
By Kishore Sawh on October 12, 2016
2016 has shaped up to be the year medium format becomes ‘accessible’, with...
Inspiration Comparing The Fujifilm GFX 50S To The Hasselblad X1D | At First Glance
By Marlon Richardson on September 21, 2016
In a way-too-early comparison between the newest medium-format kids on the block, we...