New Workshop! Lighting 3 | Advanced Off Camera Flash

Complete Photography Business Training System

start and run the business of your dreams

- 6 Reviews
  • 4 Comprehensive Business Related Workshops
  • 30+ Hours of Videos, Templates & Workbooks
  • Build A Sound Photography Business Plan
  • Create a Powerful Marketing & SEO Strategy
  • Learn Pricing and Packaging for Profit
  • Master The Art of Selling (Without Being Salesy)
  • Maintain A Sustainable, Thriving Business

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Taking Great Photos ≠ Being Successful In Business


Experience Matters

In this workshop, we share ALL of our strategies, templates, and workflows that we've used over the past decade, to build one of the most profitable photography studios - Lin and Jirsa.  Let us help you build the photography business of your dreams. 

For ALL Photographers

We tackle the toughest aspects of running a successful photography business, regardless of genre, niche, or location. 

4 Full Workshops

101 - The Photography Business Plan

201 - Photography Pricing and Product Design

301 - Marketing & SEO for Photographers

401 - How to Book Photography Clients (Sales)

Bonus - 3 Advanced Marketing PDFs40 Contracts, Templates, Workbooks and More!

Complete Pathway to Success

The most comprehensive business training system for photographers on the market.  Period.  This is a must see for any photographer.

40 Workbook Downloadables & Resources

Education is Useless Without Action.  Follow Our Framework With Our Workbooks and Resources.

Operations & Pricing Workbooks

- Gear & Software Purchasing Guide

- Competition Analysis (SWOT)
- Profit and Loss Forecast & Sample

- Pricing Calculators

- Mentor Contact Tracking Sheet

Sample Contracts & Email Templates

- Client Agreement Contract

- 2nd Shooter/Assistant Contracts

- Model Release

- Mentor Contact Email Template

- Vendor Image Delivery Template

Marketing Checklists &  Workbooks

- Client Persona Template

- Website Page Content List

- Guest Publishing List

- Photographer Features List

- Photography Directories List

Course 1 of 4 | The Photography Business Plan

Runtime: 6h 11m

Myth: "I can just figure things out along the way"

A successful business starts with a solid blueprint and a clear vision.  Passionate photographers often jump into business without researching the market, setting their mission statement, and establishing a legitimate, well-protected business.

create a business plan

Learn how to choose your a focus within photography, create an Executive Summary, identify your marketing message, and more.

Understand your market

Conduct a SWOT Analysis to analyze your competitor's strengths and weaknesses and well as opportunities and threats in the market.

set up your business RIGHT

Understand all aspects of your Business, including insurance, accounting, contracts, financial reporting, and more.

Course 2 of 4 | Photography Pricing & Product Design

Runtime: 8h 21m 

Myth: "My Clients Just Won't Pay That Much"

Course 2 helps you to design products and services that your target market will actually purchase!  Your product isn’t simply the photos you capture, but rather the entire brand experience!

Create the perfect experience

Your product experience begins with a website visit and extends beyond image delivery. Let us help you perfect the process.

Understand pricing psychology

Understand how to craft packages to appeal to your target audience with concepts like price anchors, consumer vs luxury pricing, and more.

Maximize profitability

Is your most popular package/product your most profitable one?  Learn how to maximize profitability by using our pricing calculators.  

Course 3 of 4 | Marketing & SEO For Photographers

Runtime: 8h 54m

Myth: "I Need To Spend Money On Marketing for leads"

The best product can’t sell if people aren’t seeing it. Course three is all about eyeballs. We’re going to give you a four-prong, comprehensive approach to marketing that is far beyond anything you've ever seen.

Book Your First Client

Learn how to market to your first clients, even without an established brand or portfolio.

Never Pay for Advertising

Master our strategies for creating assets that attract leads without spending money.

SEO & Web Marketing

Understand the best SEO and web marketing practices to sustainably grow your business.

Course 4 of 4 | How To Book Photography Clients

Runtime: 8h 35m

Myth: "I need to be pushy & outgoing to book clients"

Sales isn’t about selling something a client doesn’t want. (That’s simply manipulation). Sales is designed to give your clients the exact photography product that they are already seeking!

learn sales techniques

Learn universal sales and communication techniques and see how they are applied specifically to photography clients.

Understand Your Clients' Needs

Our WAVE (Wall Art Vision Exercise) is our studio's secret to understanding exactly what our clients are looking for, helping us not only sell to them better, but to also photograph them better.

practice sales calls & meetings

Follow our exercises and case studies to practice your sales calls and meetings so that you can book clients and close the sale.

Advanced Marketing PDFs (Bonus)

Amplify your business with these three advanced marketing strategies.

Join Thousands of Photographers

This workshop is transforming the businesses of thousands already!

Experience Success with SLR Lounge

See how our students from various genre's of photography in different parts of the country are building the photography business of their dreams in this video.

Course one - the Photography Business Plan

Expectations & Aspirations
  • Common Myths & Unknown Truths
  • Know the Road Ahead
  • The Lin and Jirsa Journey
  • Part Time, Full Time, Employed...
  • Respect Yourself, Stop Wasting Time
  • Your Business Roadmap & Guide
Strategy & Planning 
  • Great Plans Still Fail
  • Strategy Vs. Planning
  • The Business Plan Summary
  • The Power Of Mind Mapping
  • Step 1: Select A Focus
  • Step 2: Basic Market Research
  • Step 3: S.W.O.T. Analysis
  • Step 4: Target Market Personas
  • Step 5: Values. Vision. Mission.
  • Step 6: Creating Goals
  • Effectively Managing Your Time
Artist Development
  • Time To Catch Up
  • Creating Your Plan
  • Six Great Ways To Master...
Business Administration
  • Selecting The Entity + Registering...
  • Liability + Insurance
  • Protect Yourself With Contracts
  • Why You Need Accounting
  • Good Data = Good Decisions
  • Using The Gear And IT Guide

Course Two - Photography Pricing & product Design

Your Product & Target Market
  • What's Your Product?
  • Luxury vs. Consumer Products
  • Econ 101: Elasticity vs. Inelasticity
  • Aiming For A Luxury Experience
  • Your Clarified Message
  • Brand Message Case Studies
Creating Your Brand Experience
  • What's In A Name?
  • Your Client "Why"
  • Crafting The "Why" Experience
  • Document The Client Experience
Launching Your Web Presence
  • Register Domains + Social Accounts
  • Creating The Logo + Branding
  • Your Website's Landing Page
  • Your Portfolio Design
  • Dude, Where's Your Blog?
Designing Your Packages + Pricing
  • Pricing Fears & Myths
  • Design Your Services/Packages
  • Three Pricing Methods
  • Package Pricing Psychology
  • Psychology Of Numbers
  • Good, Better, Best
  • Building A Simple Price Guide
  • The Biggest Mistake You'll Make
  • Deals & The Minimum Pricing

Course Three - Marketing & SEO For Photographers

Grass Roots & Network Marketing 
  • Grass Roots & Network Marketing 
  • The Empty Party
  • Your First Brand Ambassadors
  • The Listing/Classified Hustle
  • Service Trades (TFP/MM) 
Social Media Made Super Simple
  • Making Instagram Simple
  • Your Automated Pinterest Plan
  • Facebook...Because You Must
  • Social Media Guide
Content Marketing & SEO
  • What is Content Marketing?
  • The Monster: SEO
  • Selecting Your Keywords
  • Testing Your Keywords
  • Grouping Main/Niche Goals
  • Sample Keyword Strategy
  • Your Content Roadmap
  • How To Craft Resources
  • How To Blog
  • Under The Hood Of SEO (Reference) 
Common Sense Link Building
  • Internal Linking Basics
  • Backlink Building Basics 
  • Link Value Factors
  • Measuring Link Value
  • Knowing Nofollow
  • Link Building Plan: Strategy
  • Link Building Plan: Guest Writing 
  • Link Building Plan: Features 
  • Link Building Plan: Directories 
  • Link Building Plan: Comments 
  • Link Building Plan: One Simple Tool 
Advanced Tips + Email Funnels
  • Giveaway/Styled Shoots
  • Creating Lead Magnets
  • Creating Email Funnels

Course Four - How To Book Photography Clients

Fundamentals + Human Psychology
  • Concrete vs. Flexible
  • Time To Get In The Ring
  • Your Worst Enemy
  • What Is Sales?
  • Simple Human Needs
  • Basic "Buyer" Psychology 
  • Frame Control
  • Setting Anchors
  • Cognitive Dissonance
Sales As A Simple Step-By-Step Framework
  • Your First Failure
  • The Sales Process
  • Your Second Failure
  • Step 0: Building Rapport + Trust
  • Step 1: Identify The Need/Want
  • Step 2+3: The Solution
  • Step 4: Close, Make The Ask 
  • Step 5: Follow Up, Resolve Concerns
  • Role Play > The Framework
Mastering The Phone
  • Ring Time, Part II
  • Timing Is Everything
  • Phone Objectives
  • How Phone Sales Differ
  • Body Language Still Matters
  • The Sing Song Voice
  • Desire, Scarcity + Urgency
  • Scripts + Role Playing
Fine Tuning Sales Skills
  • The Best Sales Person
  • Eight Reasons You Don't Close
  • Change Your Mindset/Frequency
  • Dual Process
  • It's Not About The Features
  • Always Positive, Always Affirming
  • The Second Money
  • Chumming The Price Waters
  • Forbidden Words
  • Objections + Q&A

Rich Orange
January 20, 2019

So I've just finished watching the Business Classes and all i can say is WOW! Thank you to everyone involved in creating those classes (including the whole team behind the scenes). The content was of unbelievable value! The video's are a perfect balance of humour and education, which is why I find them so easy to watch. Lastly, I don't want to spoil anything for anyone, but the final 10 minute video clip "Why Breathe" really hit me. I could feel every single word that Pye was saying and I could tell he dug down really deep for that and I for one, really appreciate it.
Crystal Stewart
December 24, 2018

I've become a stronger photographer and more confident business professional because of this course. Having been in sales before, it was great to hear some of Pye's past successes and his struggles when selling his own product. Building confidence, speaking with absolution and not playing the haggle game are all important skills you will gain throughout this course. I'd recommend this course to new photographers, seasoned studio owners and to artists that want to revamp their business. May I also add that this course in INVALUABLE. You will make a return on your investment ten fold. Word to the wise, DO NOT SKIP ANY SECTION OR VIDEO. I promise it is worth it!
Taiyyib Choudhry
December 21, 2018

“You take great pictures, you should start a photography business”, said my friends and family, but had no idea what that really meant, where to even start, what to charge, how to reach out to new clients out side of my circle of friends. Like everyone else, I setup a facebook page for my photography gig, hoping it would bring in more clients and business. Looking back at those days, all I do is laught at myself. This step by step system takes you through a proven game plan and strategy on how to effectively start a photography business regardless of your concentration, and shows you how to build upon it systematically to reach your goals. Whether you are someone who has just started or someone who has been in the business for several years, this system shows you what works and what doesn’t when it comes to reaching your ideal clients and crafting your lead generating machine. Pye Jirsa takes you through weekly progression of tasks and exercises, and as you complete them, you are one step closer to feeling more confident and excited about your photography journey. In fact, this course goes over in detail on how Lin & Jirsa, one of orange county’s famous and very successful boutique photography studios, got started over 10 years ago and the strategy that lead them to a multi-million dollar business they are today.
kent stacey
December 4, 2018

Fantastic Information. Coming from a similar background of finance/accounting to start my photo business, this spoke directly to me. The perfect combination of knowledge, experience and credibility.
paul williamson
December 1, 2018

I've had my photography business for 5 years. I wish I had this 5 years ago. I was doing many of the recommended things in this course already, but this puts everything into a grand plan and gives me a step by step system to grow by business. I was particularly happy with the marketing section of this course. That in and of itself is worth the full price of this course.
Cameron Howard
November 22, 2018

I am through 3 of the 4 classes and I have to say that this is the BEST thing that's happened to my photography career. I feel so inspired and ready to take on new challenges, to grow my business and to become a better business person and photographer. Thank you Pie!
Frequently Asked Questions

Q: Is this course included in SLR Lounge Premium

A: Yes, all four of the Business Series courses are included in SLR Lounge Premium.