Business Course One | The Photography Business Plan
The Photography Business Training System Trailer from SLRLOUNGE on Vimeo.
Welcome to the first of the four courses that make up the Complete Photography Business Workshop Series. Here is a preview of what you can expect to learn throughout this series:
- The photography business plan: Understanding your market, developing a plan, launching your business.
- Photography pricing & product design: How to create products and experiences that are designed to sell.
- Marketing & SEO for photographers: How to find clients, grow your brand and organically increase your leads.
- How to book photography clients: How to increase revenue and client satisfaction by mastering sales and closing psychology.
CHAPTER ONE
- 1.1 Business Course One | The Photography Business Plan
- 1.2 Introduction
- 1.3 Common Myths + Truths Unknown
- 1.4 Know The Road Ahead
- 1.5 The Lin & Jirsa Journey
- 1.6 Part-Time, Full-Time, Employed, Partners
- 1.7 Respect Yourself. Stop Wasting Time + Money
- 1.8 Your Business Roadmap And Guide
- 1.9 Chapter One Quiz
CHAPTER TWO
- 2.1 Great Plans Still Fail
- 2.2 Strategy Vs. Planning
- 2.3 The Business Plan/Executive Summary
- 2.4 The Power Of Mind Mapping
- 2.5 Step One: Select A Focus
- 2.6 Step Two: Basic Market Research
- 2.7 Step Three: S.W.O.T. Analysis
- 2.8 Step Four: Target Market Personas
- 2.9 Step Five: Values, Vision, Mission
- 2.10 Step Six: Creating Short + Long-Term Goals
- 2.11 Effectively Managing Your Time
CHAPTER THREE
CHAPTER FOUR
- 4.1 Selecting The Entity And Registering The Business
- 4.2 Liability And Insurance
- 4.3 Protect Yourself With Contracts
- 4.4 Why You Need Accounting
- 4.5 Good Data Equals Good Decisions
- 4.6 Using The Gear And IT Guide
- 4.7 Q&A
Total Course Run Time: 7H 50M 44S
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[Katie Webber has deleted this comment]
This course has been amazing, thank you so much! When can we expect to see Course Two?
Chapter One of Course Two is live now! =)
Love this! I’m curious to see guidance around studio samples. This is something I’ve neglected. I understand “show what you sell,” and I do, but my question revolves more around how many samples of each kind of product as well as genre, how often to update them, how and when to present them to clients. Will this be covered?
My advice is to limit your samples. That’s a very quick way to burn through a TON of money, and your costs grow even more if you switch album makers. Also, as you get better and your styles evolve, the imagery inside might become outdated quickly. One of each product you would like to sell is enough. Utilize swatches to minimize the costs of ordering a lot of albums. Also, you can easily show a 12×12 and let the client know that they same exact album is available in 10×10 and 8×8 (for example).