There is much to be said for focus. In today’s world, it seems the common victor in most facets of life and business is the jack-of-all-trades, leaving a king-of-one out in the cold. I quite like the king-of-one concept; it usually results in a different experience altogether in whatever foray it applies.

Going to a tailor, for example, is one of life’s greatest indulgences for any man or woman. You’re usually fronted by a man for whom this vocation has been, and is, his bread and butter. He’s seen, and so many times, the scenario you’ve walked in as – a person with an ill fitting oxford. He knows precisely how to mark you, how to measure, how to alter, to have you walk out his doors leaving behind the merely mortal man you were before you walked in. A damn dry cleaner who happens to do alterations is not the same experience. This is one way the creators of Golden Hour By Exposure, have got it right.


The term Golden Hour needs no introduction on a site like this, but in case you’ve stumbled upon it by happy accident, it’s that hour just as the sun is low and the light is soft, that photographers eagerly await for outdoor shooting. It’s allegedly the best time to shoot. That’s arguable, but it’s hard to be displeased with it. This app, simple, minimalistic, and focused, alerts you when this cherished time is approaching and upon you.

[REWIND: How To Add A Realistic Tattoo To a Person With Photoshop]

It’s intuitive largely due to its utter simplicity and singular use. You imagine this sort of design would fit right in with a modern condo in Frankfurt. It’s design is for function, but in a beautiful form. It’s got a parallax effect as a nice added touch, and also will tell you Sun-up and sun-down in your location. It’s also free.

In Addition:

If you are really looking into keeping track of the sun and weather for your photography, there are a few other, less focused, more expansive, but impressive apps and services out there to check out. Google’s Sun Surveyor is a 3D interactive experience with compass and map etc, really giving you an idea of where the sun and moon will be at a given moment. There’s also GetOutCast which is a service that tries to help you plan your shoots of tomorrow, today, giving answers to photographically geared weather questions.