The Reason Why The Camera Adds 10 Pounds

It’s a phrase as familiar to anyone who’s ever stepped in front of a lens: ‘The camera adds ten pounds.’ But what’s the truth behind this widely accepted adage? In this article, we explore the interplay of optics, light, and perspective that gives birth to this phenomenon. We explore the science behind lens distortion, the …

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Photo Poses for Men | The Ultimate Guide

What are your posing goals for men? Are you aiming to depict strength and masculinity, authenticity, beauty, fun and excitement? Regardless of the vibe or the desired end goal, having an arsenal of mens poses and a sound understanding of posing nuances for men will help you create more impactful imagery. Whether you are shooting …

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Complete Headshot Posing Guide

A headshot seems easy enough to photograph. I mean, it’s just a portrait of the client’s face, right? Actually, creating the perfect headshot is an art form that involves more than just a great camera and lighting. It’s about capturing the essence of a person’s personality and professionalism in a single frame.  In this comprehensive …

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5 Common Key Light Patterns Every Portrait Photographer Should Know

Most portrait photographers spend the bulk of their attention on posing and expression — and for good reason. But light placement is what separates a flattering portrait from a forgettable one. Specifically, where you position your key light determines the shadows on your subject’s face, which controls mood, drama, and how flattering the image actually …

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Why Won’t My Camera Focus? 15 Possible Reasons

couple standing in a field

Having trouble focusing your camera? We’re often too “in the zone” or in a hurry to figure out how to focus a camera on the spot if we’re having difficulty focusing. If this happens to you, don’t panic! We’ve put together 15 possible troubleshooting ideas for when you’re having trouble focusing your camera and lenses.  …

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