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You know I’m a huge proponent of choosing a photography niche and sticking to it. Specializing will help establish yourself as an expert in your chosen genre, ensuring you’re the one your target market thinks of and will pay a premium for. It can also boost your SEO, credibility and marketability. However, stepping outside your niche to a related genre or skill can boost your income and essentially become your “bread and butter” when bookings are slow. Here are 10 creative ways to supplement your photography income.
Related article: NARROWING DOWN YOUR PHOTOGRAPHY NICHE FOR SUCCESS IN 2016
1. Choose a Related Genre
When I started developing the business and marketing plan for WorkStory Photography, I originally decided not to offer formal headshots. We specialize in candid, behind-the-scenes imagery for businesses so head shots just seemed too formal and posed to fit within our niche. However, I have since changed my mind, because many of our inquiries have been for headshots and executive portraits. Headshots are quickly becoming our “foot in the door” source of referrals to many Spokane area businesses, and are leading to the more candid type of work we want to do. They are easy to do, and supplement our income when other bookings are slow.
If you specialize in summer weddings but winters are cold, dark and slow, what could you add to your list of services on the side? Marriage naturally leads to pregnancy, newborns and ultimately families, so why not run a special throughout your slow period for these types of shoots? Or hire an associate or two to work under your brand doing family and baby/kid portraits?
Jamie Davis, who specializes in lifestyle family photography, is occasionally approached by brands to create lifestyle product shots. Even though commercial photography isn’t her niche, lifestyle is, so it’s related enough to fit within her brand and the image she’s creating for her business. Try thinking outside the box here.
I asked several photographers what they shoot to fill in the gaps and answers I received were children’s theater, events for non-profit organizations, product photography, food photography, actor/model head shots, boudior, small weddings/elopements and social media marketing.
If you’re also unsure of what to offer or think you need to brush up and improve, it would seem the perfect time to do so. Educate yourself to the best of your ability and you can do that here with us, take a class near you, or check out all the great stuff CreativeLive has to offer in just about anything (They’re also running up to 50% off for a limited time right now).
Related article: 10 WAYS TO CONTINUE BOOKING PHOTOGRAPHY JOBS ALL WINTER LONG
While you definitely won’t get rich quick (or ever) selling stock photos, it can definitely boost your income. There are several factors to consider before selling your images as stock. Check out a few tips to get you started here: HOW TO SUCCESSFULLY SELL STOCK PHOTOGRAPHY
Selling prints and other photo related products is one of the most lucrative ways to boost your photography income. Whether you’re selling prints from your portrait sessions with in-person sales, wedding albums after the wedding, or fine art prints, finding a way to sell more is always a good idea. For portraits, offering a super-special on gift prints just before the holidays (and making it a big deal, once per year thing your clients look forward to) could bring in some extra sales. Selling landscapes of local scenes to doctor’s offices, hotels or restaurants by partnering with an interior design company could be amazing!
Teach a Class
Are you tired of all the moms and dads you meet asking you how to take better pictures? Why not offer a class during your slow months? Not sure where to start? Check out my review of Shutter Teacher’s Basic Digital Photography Curriculum. The Basic Digital Photography for Adults Curriculum is an instructional course designed to help photographers teach hobbyists about their cameras. There’s a curriculum for kids and one specifically designed for moms, too. You could either offer it for free as a way to attract new clients, or charge a fee and boost your income through teaching.
Second shooting for weddings and events is a great way to learn new skills, practice the skills you’ve learned and earn some extra income as a photographer. I like second shooting because the pressure of shooting a wedding as a second is much less than as a lead. Second shooting is much more enjoyable and less stressful for me. While you’re typically paid by the hour as a second shooter, it’s much less work than producing images for a full wedding. And if you didn’t have the date booked anyway, you might as well earn some extra income shooting as a second. Want to know more about being a second shooter? Check out the Second Shooter’s Gear Guide, available exclusively to Premium members.
While not recommended for everyone, if you have particularly great retouching skills, you might offer those to other photographers within your network. Why not? Many photographers are too busy to do their own editing, or simply don’t want to do that part. Video editing could also fit within this category.
If you have graphic design skills, put those to work for your clients. I caution you here, though. Just because you know how to use photoshop doesn’t make you a designer. I would only go this route if you have a legitimate design education and the skills necessary to offer a good product. I meet many designers turned photographers. If you’re a wedding photographer with design skills, you could offer wedding announcement design, custom guest book design and certainly amazing album design, perhaps with your own signature flare that is different from all the template designs out there? If you’re a commercial photographer and your clients need advertisement design, offer it to them. But only if you’re really good at it!
If you have a particular skill for writing, consider monetizing a blog or writing for a photography related publication (like SLR Lounge. We’re always looking for writers!) Finding a good photographer who can write well is a rarity, so if you’re out there, we want to meet you. Writing for a local publication could also boost your exposure and establish you as a photography expert in your area, hopefully bringin gin more clients. Put that writing talent to good use if you’ve got it.
Manage Social Media
You have no idea how many requests I’ve been getting from small businesses to manage their social media for them. I do it for one client (because let’s face it, I don’t even have time to do it properly for my own business). If you have the triple threat photography, design and writing talent combo, this is something you could totally do for a couple clients. I’ll offer a warning, though, this can turn into a full time job so don’t commit unless you’re certain you’ll have the time.
Video is the new black, Ya’ll! If you haven’t started shooting video, you should try it. Lin & Jirsa is known for their high end Southern California wedding photography, but guess what? They produce amazing wedding videography as well and also produce commercial videos. While I still think you should stick to your preferred niche, especially if you’re a one man (or one woman) show, adding video within that genre or as a marketing tool will be huge for you. HUGE! Do it. Now. I’m keeping fingers crossed that SLR Lounge will be offering video production workshops for Premium members sometime soon. Pretty please, Pye?!