Welcome to Time Out with Tanya, where I’ve put my fast paced graphic design career on hold in favor of adventures in motherhood. I’m capturing every moment on camera and you can come along, if you’d like.
Last week I was hired, for the first time ever, to photograph a luxury home for a Real Estate listing. In an industry where a picture is literally worth a thousand words (and possibly several thousand dollars), this was a job I didn’t want to take lightly. I hate to admit it, though, I was very unprepared for the shoot. I learned a lot, and I hope my tips for first time Real Estate Photographers will help you avoid some of my mistakes.
Use a Tripod
My shoot was in an out-of-town location and in my packing haste, I forgot my tripod. Oops! I figured it wouldn’t be that big of a deal, since my Canon 5D Mark III can handle low light very well and I had a flash with me. I was able to get a decent exposure handheld, but a tripod would have been nice to have around. Especially if I had wanted to try some HDR techniques. For Tripod recommendations, check out Cha’s latest Gear Talk Episode: OUR FAVORITE TRIPODS!
[Related Article: How to Become a Real Estate Photographer]
Bring More Than One Flash
I keep one portable light, like the Canon 530EXII, in my kit at all times. I have a second one that I didn’t happen to have with me at this shoot and it would have come in handy. One flash for small rooms and closets was perfect, but for large areas, like the great room and kitchen combo, two or more lights would have been ideal. In the end, I had to rely on natural light for these large spaces.
[LEARN: Lighting Tips and Tricks!]
Bring Light Stands
On a related note, I was kicking myself for not bringing any light stands. I used the little stand that comes with my speedlite, but it kept falling off (so annoying!) Plus, if I needed light in an area of a room that didn’t have a counter top or furniture item where I could place my light, I was out of luck.
Use a Wide Angle Lens
My go-to lens these days is the Canon 24-70mm f/2.8 markII. It’s so versatile that I rarely take it off my camera. Plus, the focus is always spot on and tack sharp. I love it! I thought 24mm would be wide enough for shooting in this large house. But I was wrong! If Real Estate photography is going to be part of my regular client offerings, I definitely need to invest in a wider angle lens. While I think photos created with a fish eye lens are annoying (and deceiving, even) something a little wider like the Canon EF 16-35mm f/2.8L II USM Lens, if you’re on a full frame body, or the Canon EF-S 10-18mm f/4.5-5.6, if you’re on a crop sensor body (and a budget! It’s so affordable) would be ideal. For more info on affordable gear options for Real Estate Agents, click here.
Have a Contract
This is probably a no-brainer for most of you, but in this instance I was working for family and just kind of showed up without knowing the details of the job. What I thought would be a quick 30-minute shoot turned into 4 hours of cleaning, staging and photographing an estate that wasn’t ready at all to be photographed. While this was a unique situation, I could see this kind of thing happening often to naive photographers like myself. Make sure you know what you’re getting into and that you’re being compensated fairly for your time and work. Have a signed contract stating all the details of the job.
Have Insurance
During this entire shoot, I was a little paranoid about touching and moving the property of the home owner. What if I broke something? Am I covered by my standard liability insurance? As a photographer, do you even have insurance? It’s something to think about before you agree to enter someone’s home and start touching their things.
Be Flexible
When the agent and I arrived at this shoot, the light was not ideal for shooting the exterior of the home but I took a few shots anyway. By the time we left the home (four hours later…) the sky was full of beautiful clouds and the light was a little more diffused. Perfect! If weather isn’t on your side or the lighting is horrible, be prepared to come back later. You might also consider learning how to create a High Dynamic Range (HDR) image, which involves taking three different exposures and combining them in order to get an even exposure and detail in the highlights and shadows of a landscape or architectural image. The SLR Lounge HDR Photography Workshop covers everything you need to know about this popular technique for Real Estate Photography.
Use Preset Editing
Editing the images from this shoot was fast and easy. I use Adobe Photoshop Lightroom and the SLR Lounge Lightroom Preset System. Before I found this system I was very anti-presets, but this system has saved me so much time and allows me to create my own style, not copy someone else. I love it!
Use Advanced Editing Techniques
For the most part, the editing on these images involved a couple clicks and I was done. A few required just a little advanced editing to make them stand out above your average snap shot. I used the graduated filter with the Sky/Cloud/Ocean preset in the SLR Lounge Preset System and adjusted the Hue and Saturation to make the lawn and trees greener (at the request of the agent). That’s it!
Consider a Photo Editing Service
If you don’t have time to edit photos or need to deliver a volume order within a short period of time, consider using a real estate photo editing service. For $2-$10 per photo (depending on the work needed), they can get you a finalized product within a day or two, potentially saving you hours.
Have a Quick Turn Around
The Real Estate industry is driven by location, price and timing. Communication with the agent who hired you is key to making sure you get your images to them in time for whatever deadlines they may have. Generally, the faster the better. I was able to deliver these quickly because I have my editing system in place for a quick turn around.
Well, that wraps up my Top Ten Real Estate Photography Tips (and Mistakes to Avoid) for Beginners. Will you give be giving Real Estate Photography a try? Let me know how it goes.
For those looking to specialize in real estate photography, check out our review of FSTOPPERS’ WHERE ART MEETS ARCHITECTURE.
CREDITS: Photographs by Tanya Smith are copyrighted and have been used with permission for SLR Lounge. Do not copy, modify or re-post this article or images without express permission from SLR Lounge and the artist.
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That’s a lot of good advice, thank you. There’s only one thing I’d add to your contract section and only because I’ve just been surprised by it. In the contract you should have a section about photo copyrights. One of my clients called to ask if she could sell my photos to the homeowner after her listing expired. I told her no, the photos belong to me and her rights to them end with the listing. Her broker promptly called to inform me that the brokerage owns my photo because their agent bought them for the listing. I argued with her and after she threatened to first, sick her attorney on me, and second, forbid her other agents from using me, I relented to let her agent resell the photos. I then looked up the law. According to the US Copyright Office, as the photographer and sub-contractor – it’s very important that I’m not her employee – I own the photos and the rights to them, not the agent, and not the broker. I tried to explain this to them both but the broker was adamant that she owned my pictures. Since the agent was trying to do the right thing when she called me, I gave her permission to resell them to the homeowner but not to the broker or another agent. I doubt the broker will adhere to the law, but I believe the agent will. The bottom line is: I’m putting together a copyrights and permissions contract that every agent and broker will have to sign before I take anymore pictures for them. I’m also going to make it retroactive for all the other houses I’ve shot.
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Thank you for share the great article
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The tips mentioned in the article is really helpful. Great article Tanya. Here is the similar article Top 10 Real Estate Photography Tips for Beginners which may help your users. Thanks!
wow nice photography. Your site is quite interesting. I am waiting for your next post
Great advise,
Hi Tanya, Which preset system do you like to use for real estate photos? I browsed the available ones, but not sure which one to purchase. Thanks so much!
nice one great things to do in real estate photography
I started real estate photography just over a year ago and I’m still learning things about this industry. This post is simple, basic, and goes straight to the point—thanks for that! One thing that I do want to add is when shooting with a full-frame camera using a wide-angle lens is that you want to shoot in the 3:2 aspect ratio. I shoot video quite frequently and I find myself taking the first few shots of the property in 16:9 and have to revert and reshoot in 3:2. This will allow you to maximize the entire camera sensor and lens being used. Also, HDR photographs make amazing video when you put them together in a slideshow/video for the agent.
Great tips here! A week ago I did headshots for a real estate agent and she liked my work enough that she wants me to shoot a high-end house for her listings. This gives me something to work with!
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Thanks for sharing your experience with us. Something we should always be mindful of!
Insurance? I’ve thought about that.. But I mainly work for one realtor so when something breaks I assume it’s on his shoulders. P.S the only think that breaks are blinds. I hate blinds…. Any recommendations on what company would be the best for a low price?
I have a policy with Hiscox it was around $400 for the year
Even if you go with State Farm, I pay alittle less than $30 a month.
How about a SLR Lounge Lightroom Preset System for Real Estate/Architecture tutorial??
We sometimes have a joke, if you want your house professionally cleaned you call professional photographer so be ready for this to happen if your working with agencies as not all ways the Tenants or Landlord cares
Great tips, I would add as well when taking images indoors many photographers fall on to the reflections when using flash from furniture and other sources, so more images from different angles and some editing all ways dose the trick, we use some times one angle with flash and without so we can replace the flash reflection for example in a painting with protective glass where it will reflect. Great job keep it up there is a lot to do :)
As a professional photographer turned real estate agent you have some great tips here. A little tip I recommend is use tripods as light stands. It is much easier to hide the foot print!
Great technical tips but it is just as important to have the business skills as well. It’s important to build a relationship with Realtors that have lots of listings.
Your right, there all ways needs to be a great communication skills either your meeting the Landloard or the agent who gives you the jobs as better the communication then better chances you have to get more business on
Not sure why HDR is not viable. I use it all the time. You just have to learn to use it wisely. I work for a few custom home builders,who’s homes win all kinds of awards with my photography. By the way, I charge $ 175.00 per hour for photography, and $ 50.00 per hour for post processing. I don’t always use HDR, portable flashes(nikon) with inexpensive slave triggers also come in handy. I use Photomatix Pro for HDR which is used inside of Lightroom 5 . I also always shoot directly tethered to my laptop when I am shooting interiors.
Every job is different, and sometimes time constraints is part of the equation.That is why HDR can be a very valuable tool, if used correctly.
Ed
thank you, you just opened my mind to a whole new field to work in. now Imma look into it
Hey Tania, love the post! Do you have any tips on how you got into this market? I’ve been looking at getting into some design/photography work for local agents, just wasn’t sure the best way to approach it, thanks :)
Sorry, meant to say Scott Hargiss, not Chuck. doh!
It would be interesting to read more about the business of real estate photography. When we sold our house last year it was interesting to find out how much an agent actually makes, which isn’t that much in some cases. The agent’s commission is negotiable, but on average you’re looking at 5%-6% of the selling price. If there is another agent involved, that commission is split 50-50. But they don’t get to keep all of it as the company, the agency they work for, gets a percentage of that as well. When you start adding up the numbers, you can see why some agents only want to pay $60 – $100 per house depending on the selling price of the house. They’re also paying that up front, before the house sells and the house may not sell.
If you’re looking to charge $500 – $1,000, as an example, to shoot a property, an agent who only stands to make $3,000 – $4,000 in commission probably isn’t going to pay that amount. The key to success in that industry would be connecting with agents who are selling higher priced & luxury properties, but also with agents who are investing in their business with other forms of marketing beyond just listing a property on RealEstate.com.
I totally agree. High end is where it’s at!
Thanks for the post! I was recently approached about this kind of shoot and I’ve never done it before. I’m a little more confident thanks to you.
Good luck! I hope it works out well. The nice thing about this sort of thing is that you don’t have the added human element to deal with. Expressions, poses, etc. You’ll totally rock it!
1.) The lines are not straight. In the first image you can see clearly that the verticals are skewed. This is the main reason to use a tripod; not to use HDR but to make sure your verticals are vertical which is a cardinal rule for real estate photography.
2.) Repeat after me: No HDR for interiors! If you’ve read Mike Kelley’s posts on FStoppers or watched Chuck Hargiss’ tutorials you’ll know that HDR is not the way to go. If you read the Photography for Real Estate blog, you’ll find that the photographers who ares using it have moved to something called Exposure Fusion which is similar but more subtle.
3.) $60 for a shoot is laughable. Eight-to-ten shoots a day is just sad. There’s no way you can deliver a quality product shooting that many houses in day for $100. If photographers knew their cost of doing business and charged the correct amount, they could work less and make more.
Let’s assume 10 houses a day at $100. That’s $1000. Also assuming a 25% income tax bracket plus 15.3% in self employment tax, you’re left with $597. With that, you have to cover: gas, car maintenance, car insurance, Photoshop, camera gear, insurance, etc. etc. Oh, and you still have to make a profit and pay your living expenses. Right.
As Reagan stated: you get what you pay for and you have to account for the post processing time. What are you worth? All that time shooting, driving and editing and after taxes and expenses you make next to nothing!?
4.) The reason the exterior shot the light was not ideal for the exterior is because you failed to plan. Before I shoot any property, the first thing I do is plot the home on a map and use an app to track the angle of the sun. That way, I know exactly what time I need to shoot the exterior. Nothing is left to chance. My work does not happen by lucky accident. I plan and prepare.
What’s up with the hyperlinks in my comment? The FStoppers one leads to a wedding photographer DVD and Photoshop leads to CS6 on Amazon. What the….!?
What if you shoot weddings and this stuff is bread and butter work?
There are different types of real estate photography. There’s the houses in Malibu that cost millions and pay someone to spend a day shooting it and 3 days post producing it. Then there are the 400k properties that want something a bit better than the estate agents iphone pictures.
So that’s an excuse to deliver crappy images? If you shoot weddings for a living you have no business shooting interiors. They are two completely different disciplines which require different equipment, training and skill. Would you trust a mechanic to give you a root canal? I want a professional who is committed to his craft and knows it inside out; not a jack-of-all-trades-master-of-none.
But never mind that. My real point is that if you are charging enough you don’t have to shoot 10 houses in a day. You could shoot fewer, make more and concentrate on really delivering quality images by taking the time to properly light an interior and learn the intricacies of the craft.
If the images were crappy no one would be buying them would they?
Honestly Harry, “If you shoot weddings you have no business shooting interiors”
Putting to one side how arrogant that sounds for a second.Thats like saying an athlete who competes in the decathlon has no right to run in the 200 metres.
Your real point is not really valid. People who shoot 8 or 10 houses a day are in a different market to people who shoot 1 a week.
Great advise, care to share the application you are referring to?
Mr. Lim, I don’t know you, but you seem irritated with everyone who isn’t as good as you are (or think you are). There’s always more than one way to make a living doing the same thing, and there’s no reason to belittle those who see things differently than you. I’ve hired plenty of photographers who were $150+/hour and gotten little better than iPhone quality (even though they tell me how creative their angles and lighting effects are), and I’ve paid $50 for an entire shoot that was better than anything the know-it-all put out there.
Price rarely reflects quality as much as it’s a litmus for a gigantic ego. This is the perspective from a paying customer and not a novice or expert photographer. I’d gladly pay more money for someone who took okay shots and was pleasant to work with.
I can say that I spent a number of years as Director of Photography for a very large luxury real estate firm and I can tell you that depending on the market you are in determines the price. The agents I shot for realize that if they pay $60 for a shoot they will get what they are paying. I don’t just fly through houses, it’s not good business and it doesn’t produce work that excites people. I may spend 2 hours shooting but I also realize I have 4-6 hours of post work to be done.
Reagan, I’d love to hear more about your job in that field. Would you be interested in an interview for a possible article feature?
I’ve only shot one property and it was my own. Last year when we listed our house the agent took the worst photos. Since I stood to make a lot of money when the house sold, I reshot the house with my old Nikon D3200 and the 18-55mm kit lens (the widest lens I had at the time). I used a tripod and natural light. A flash would have helped. It took longer than I thought it would, not only shooting, but editing afterwards. The agent told me that several months earlier a photographer had contacted their office and offered to shoot houses for them at $60 a house. Unbelievable.
This is a good point, Steven. The one and only photographer I know who is actually making a living doing this shoots 8 to 10 properties a day and makes about $100 per property. A lot of work.
Great tips, Coincidentally, I learned the same ones in the same way. You are helping others avoid learning through error. Nice job!
I think the number one item to first acquire is the superwide lens. All other things will fall in place after that.
I agree! A must for real estate photography.
I’d consider a wide TS lens as well
Sounds like it was a rough shoot day. We’ve all got ’em. You’ll nail it next time.
Live ‘n learn. That’s what I love about Photography most. Always learning. Always improving and exploring…
Some good tips there Tanya. I always throw everything I don’t think I’ll need in the back of the car because you never know :) The contract and insurance are good points.
I’ve seen Mike Kelley’s real estate DVD and it has a lot of really valuable information packed into it. If anyone is serious about this kind of photography it’s definitely worthwhile.
Honestly, I normally haul everything but the kitchen sink with me, too. This was a rare instance where I was in a hurry and forgot a bunch of my gear going out of town and then regretted it later. Lesson learned, LOL.
I’m doing a fair bit of this type of work now. I’ve just made a preset I import with that’s a modidied version of the vivid import preset. Recovers the highlights and shadows etc etc. I then just straighten everything up with the perspective sliders on each image and make the exposure adjustments and I’m done, no messing about.
Nice! That’s what I love about the preset system, you can customize it to your needs and save it for later. So convenient.
Nice images Tanya, and all your lines are straight! Do you correct for inevitable wide angle lens distortion?
Thanks Nick. I do use the lens profile correction feature in Lightroom and it works great! I was surprised I didn’t really have much distortion with the 24mm, though.
Thank you for the great tips ……… I just hope i don’t have a shoot on a dull day with one flash ;-[