Clean & Modern Corporate Studio Shoot – How We Shot It

How To Shoot It December 13th 2013 4:00 AM 8 Comments

Contemporary Corporate by Joe Gunawan Fotosiamo

Background and Vision

A corporate photoshoot may not always be the most exciting type of photoshoot, but it doesn’t mean that there’s no room for creativity. Recently, I was asked by my client to do a group photoshoot with a fresh and contemporary look that is shot on a white background. What we end up with is a strong set of clean, modern images that would not look out of place in a business magazine.

Shooting and lighting a group can be challenging because you have to not only deal with properly lighting everyone, but you have to make sure that you can get the best expressions and poses from everyone.

Luckily, because we were shooting on a white seamless background, instead of shooting everyone at once, I can shoot each person individually and composite them together in post.

Gear and Camera Settings

Camera: Olympus OM-D E-M1
Lens: Panasonic 12-35mm f/2.8
Shutter Speed: 1/125 seconds
Aperture: f/8.0
ISO: 200
Focal length: 31mm (62mm full-frame equivalent)

How We Lit and Shot It

As I mentioned before, shooting one-by-one allowed me to take 8-12 shots per person and have the client pick out the images with the best pose and expression. Additionally, I can maximize the amount of pixels used for that person, and have the flexibility to create individual portraits in case they need them in the future.

Here is the lighting diagram to how I lit this shoot.

Contemporary Corporate by Joe Gunawan Fotosiamo

The beauty dish with diffusion sock is the key light, and its power was set for f/8. Using a front sock diffuses the light and creates a look that is more like a small softbox or octabox. Because I’m already using a softened key light, I used a 74″ Paul Buff soft-silver parabolic light modifier (PLM) umbrella without a sock to add a bit more contrast than a diffused PLM umbrella. This was set around 1-stop below my key light.

BTS-Shot Modern Corporate shoot

For the hair light, I had an Einstein on a light boom with an 8.5″ reflector with grid at 1/2 stop over my key. The grid creates a spot light effect for the hair and the shoulder and helps to minimize lens flare.

Finally, the two softboxes flank either sides of the white seamless to blow out the background. You want to overexpose the white background by 2/3 to 1 stop over the key light, but not any higher. If you start lighting it any brighter than that, the white background starts to become a large light source and its light will start to wrap around the subject. This is good if that is the look that you’re going for, but if you are compositing, you will not have as clean of an outline around your subject.

And finally, be sure to feather both lights toward the center in order to get an even exposure coverage across the background. This is where a lightmeter comes in really handy because you can meter in different area of the background. Just be sure to twist down the lightmeter’s white dome when metering a flat surface such as this.

BTS-Shot Modern Corporate shoot

BTS-Shot Modern Corporate shoot

Before and After

Here is how the image look straight out of camera.

Jordan Joe Fotosiamo

Because the images all look the same in frame, I can just take each person’s image and layer them together in Photoshop. Using layer masks, I can blend the white background area between each person.

The next step to retouch each subject using a combination of Portraiture plugin, Heal tool, and Clone tool to clean the skin.

Finally, I cleaned the white background by desaturating and lightening up the floor, and using the Level adjustment layer to clip the white background a bit more.

Contemporary Corporate by Joe Gunawan Fotosiamo

Additional Images

Here is the same lighting setup used to light the two managing partners.

Contemporary Corporate by Joe Gunawan Fotosiamo

And here is how it looks when I did a single-shot group image. Notice that even though I used a 9-foot seamless background, it was not enough to completely cover everyone from left to right. As a result, adding back the white background required more time and effort.

Group Shot Joe Fotosiamo

Contemporary Corporate by Joe Gunawan Fotosiamo

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About

Joe is a rising fashion and commercial photographer based in Los Angeles, CA. He blends creativity and edge with a strong style of lighting and emotion in his photographs. Be sure to check out his work at www.fotosiamo.com and connect with him on Google Plus and on Facebook

8 Comments

  1. Tyler

    That last shot is when it would be nice to have a studio with a cycwall, but the results are still good using the 9ft paper just a little more work on your part.

    Reply 3
  2. Jonathon

    It’s not that hard to do, it’s a white background. Yet the first large group image has horrible blending in the background. If you have a laptop tilt your screen down a bit to see the bad blending job. You can also check this out using the eye dropper tool in PS.

    Reply 0
    • Andrew

      I agree I would have spent a little time checking that. When I tilt my laptop I see some pretty obvious marks. When my display dims after a moment of not using it, it gets worse.

      White spot above fourth from left, and dark cloud around last person, and left side is darker than the right.

      Just a few minutes in Photoshop with a levels layer or something would fix it I think.

      1
    • fotosiamo

      Ironically, I was working on an IPS monitor, so I wouldn’t be be able to see that blending. And the one thing I didn’t add was that the client ended wanting it to be slightly greyish, not fullblown white. The good news is that not only the client loved it, but they booked me for two more photoshoots immediately. We shot this past Wednesday and will be shooting again in January.

      Goes to say that in the end, as long as the client’s happy, you’ve done a good job.

      - Joe

      5
  3. Andrew

    Cool tutorial though! thanks

    Reply 1
  4. Tyler

    Very nice.

    Reply 1
  5. Curt Clayton

    The photography is very clean and your client is happy. Well done!

    Reply 0
  6. Ted

    Really like the work looks great. If the client’s happy and booked you in straight after then it says it all. Great job!

    Reply 0

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