Sony

The Importance Of Lens Coatings & How Zeiss T* Coating Made Glass ‘Invisible’
Lens coatings are largely taken for granted, but once you understand just how massively impactful they are, you may never see them or treat lenses the same way again.

Sony Releases A 50mm 1.8 & 70-300mm Full-Frame Lenses & The RX10 III
Sony drops the 50 1.8 Sony users have been waiting for, and then adds its longest FE lens, and an absurd RX10 III.

Sony Announces Development of New Radio Wireless Flash System
Sony's to-do list is getting shorter as they accomplish yet another milestone.

Hands On With the Sony a6300 | Initial Impressions and Sample Images
The a6300 was announced last month, the successor to their wildly popular a6000. On paper, the specs were impressive and fast, but in real life, would it live up to the hype?

Zeiss Batis 2/25mm | Official Review and Sample Images
Sony shooters everywhere were excited when Zeiss announced their new Batis line of Sony FE lenses. I shared my initial thoughts on the Zeiss Batis 2/25mm (25mm F/2) a few weeks back, and today I am here to give you my final verdict on this FE lens.

4 Tips On Creating Stunning Beauty Images With A One Light Setup
In this first episode, I set out to explain my process behind capturing this beauty look that I absolutely love, using just a single light and a reflector.

Wide Angle Venus/LAOWA 15mm Macro Lens Focuses at 4.7mm
Now you can shoot wide angle macro, proper 1:1, from 4.7mm, and show what's in your background also.

Play Memories | Top 5 Apps for Your Sony Camera
Sony's Play Memories app store is full apps that you can download to your camera to expand its functionality.

Sony FS5 Initial Impressions & Sample Footage
Take a peek at Sony's new 'Handheld Hero' and see some footage from this (somewhat) affordable option for filmmakers.

Sony A7II Review and Sample Images
The A7ii is the sensible camera for those who know what they're doing. They're also enormous fun.

The Evolution Of Camera & Tech Leads To My Next Bag | ONA Bowery For Leica
It's been a long road to get cameras and bags to where we are now. But it's worth it and it's embodied in the direction ONA is going. It's the only other camera bag I use.

A Most Unlikely Alliance: DJI & Hasselblad| X-Pro 2 Dual Card Slots? | 1D-X Mark II AF Rumors
Today, we have some killer news and rumors and announcements from DJI, Hasselblad, Canon, Fuji and Sony.










