The Sony full frame arsenal has a unit positioned for essentially every type and level of photographer, and price point, but it’s probably fair to say that the Sony A7Riii is the one preferred and desired by most. It seems the A7RIII is the convergence of good opinion between the mass market and critical community, and it’s now $200 off, brining it below $3,000 for the first time.

Originally priced at a competitive and surprising $3,198, the A7RIII can now be had for $2,998, which is remarkable for a camera of this quality, and the price drop is not reflective of any competitor on the market, other than, perhaps, its little brother, the A7iii. However, if you wanted an A7RIII, the A7iii is no real substitute for it, as for all practical intents and purposes outside of hardcore sports, the A7RIII, is the flagship Sony camera. It has scored 100 on DxO Mark, and outdoes the Nikon D850 at all but the lowest ISO levels, making it a more flexible camera – even aside from the fact the D850 lacks IBIS and needs a $1000 grip package to get the utmost out of it.

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The A7RIII has also bene nicely improved since launch via firmware, as version 1.10 provides the following benefits:

  • Adds support for bracketing during silent shooting with uncompressed RAW
  • Adds support for tuning of the peaking display level for S-Log shooting
  • Makes improvements for a condition where the Eye AF does not work with certain camera settings
  • Makes improvements for a condition where Viewfinder Brightness is not reflected correctly in the Manual setting
  • Improves overall stability of camera

If you’re curious for a quick hit list to see what the various Sony FE cameras have in common, check out the list below, and also see

A7III Vs. A7RIII

What they have in common:

  • Dimensions and weight (A7iii is only 7g lighter)
  • Build quality and weather resistance
  • Design of body and button layout
  • Touchscreen LCD functionality
  • New more powerful NP-FZ100 battery
  • Dual memory card slots (only the first slot is UHS-II compliant)
  • 5 axis stabilization (focus at -3EV)
  • Electronic shutter with silent shooting mode
  • Max shutter speed: 1/8000s (1/250s flash sync)
  • Max 10fps with AF/AE tracking (8fps with live view/blackouts)
  • 1080p up to 120fps
  • USB Type C and tethering
  • Wifi, NFC and Bluetooth

A7III Vs. A9

What they have in common:

  • Dimensions and weight (A7iii is 23g lighter)
  • Touchscreen LCD functionality
  • 100 to 51200 ISO, with extended “pull” 50 and “push” up to 204800 ISO (up to 102400 for video)
  • New more powerful NP-FZ100 battery
  • Dual memory card slots (only the first slot is UHS-II compliant)
  • 5 axis stabilization (focus at -3EV)
  • Wifi, NFC and Bluetooth