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Gear & Apps

Fujifilm’s New X-T10 | Initial Thoughts & Impressions

By Anthony Thurston on June 30th 2015

Last month, when Fujifilm announced their new X-T10, photographers all over the world who had been eyeing the X-T1, but couldn’t justify the price, yipped with joy at the idea of an ‘X-T1 Mini’.

The X-T10 is now in stores, and I just received my review unit. Here are my initial thoughts and impressions on Fuji‘s latest X-Series camera. How does it match up to the X-T1, and how does it fit into the current market?


Initial Thoughts On The Fuji X-T10

Coming into my review of the X-T10, I was curious to see how this camera handled compared to the X-T1. One of the top complaints about the X-T1 is regarding its grip and the overall handling of the camera, so I wanted to see how, and if, Fuji addressed these problems in the X-T10.

Let’s just get it out of the way and say it, they didn’t. In fact, I would go as far as to say they may have taken some steps back here from the X-T1 in terms of handling. The grip in the front of the X-T10 is bigger than it looks in pictures, but is still tiny; even with someone with fairly small hands like me, it is difficult to get a comfortable grip on the camera.


Besides the awkward grip of the camera, it actually feels really nice. It has a good weight for a mirrorless camera and continues that SLR style started with the X-T1, while still maintaining a unique look.

Beyond how the camera feels, I am sure many of you are wondering how the camera shoots. As far as I have experienced, this is just like every other Fuji camera with their 16MP X-Trans sensor pertaining to image quality and performance.

Where this Fuji X-T10 camera stands out is in the Autofocus and tracking abilities (though the X-T1 did just get its Firmware 4.0 update adding this new AF tech). Simply put, this is a whole new level from Fuji in terms of Autofocus and subject tracking. It is quick and snappy, and incredibly accurate – for a mirrorless camera.


I wouldn’t go as far as to say that this would make a good sports camera, but for general use (family outings, kids playing, etc), the AF performance is more than sufficient. I was actually really impressed, having used an X-T1 before the new firmware; this new AF technology is simply game changing for Fuji.

What I Like So Far About The X-T10

  • Has a good quality feel
  • Pop-up flash is well hidden
  • AF performance is a huge improvement for the X-Series
  • Flip-out Screen feels higher quality than previous ones I have used

What I Dislike So Far About the X-T10

  • Feels awkward to hold, the camera needs more grip or no grip; this in between is awkward.
  • SD slot is hidden next to the battery like on point-n-shoot cameras, but with it next to the hinge of the door, it makes getting the card out a bit of a pain in the butt.

Sample Images From the X-T10

The sample images below were shot using the X-T10 in combination with the 18-55mm kit lens. You can click on the images to load up the full res version. 

20150629-0004 20150629-0006 20150629-0017 20150629-0018 20150629-0021 20150629-0024

I look forward to using the X-T10 over the next weeks or two while I complete my review. So far, I am enjoying it a lot. Having traded my Fuji for a Sony A7 II several months ago, it is great to be shooting with a Fuji again.

If you are interested in picking up an X-T10 of your own, you can currently grab one for just $800 body only or $1100 in the kit. Find both options now over on B&H here.

What are your thoughts on the X-T10 so far? What would you like to see me address further in my full review? Leave a comment below and let us know what you think!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Chris Jones

    I can’t lie it’s too ugly for me to truly consider lol. hope this drops used xt-1 prices though.

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  2. Justin Haugen

    I think it’s time Fuji updated that x-trans sensor, it’s been a while.

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    • Anthony Thurston

      I am VERY much in agreement with you on this. Yes it still performs well, and is one of the best APS-C sensors out, but 16MP is just so few MP compared to other APS-C offerings and it could do with an update across the board to make it more competitive with newer BSI sensors from Samsung and Sony.

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    • Justin Haugen

      It’s making it hard to feel any excitement for these new cameras. This camera makes me think I’d be just as well off buying a used X-T1, and it’s not like I have to worry about a shutter mechanism failing so high mileage means what to us in the mirrorless world if you’re buying used?

      I think anywhere between 20 to 25mp with xtrans performance is long overdue. May as well pick up an X-Pro 1. Fuji has seen success with all these different bodies that are using the same sensor, but I feel like they will cannibalize their own marketplace they’ve fostered.

      They’ve got the lens ecosystem that Sony is desperately missing, but Sony is really working hard on the sensor front. Somewhere in the middle is the camera ecosystem I want.

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    • adam sanford

      *Excellent* point. It’s amazing how Canon is constantly perceived to be ‘behind’ Sony’s latest sensor tech, yet Fuji seems immune to similar criticism despite offering that same sensor for so long.

      I think their market identity as ‘the soul of a still photographer’ — coupled with APS-C — is a really nice place to be. The APS-C market is decidedly little less pixel-peepy and cares less about DXO scores and other nonsense. (Don’t get me wrong, Fuji folks care about IQ but rarely are drawn into pitched back-and-forth rants on forums like these.) Perhaps that’s why folks are more focused on feature-sets and trimlines than they are on core sensor tech.

      But I find it amazing that they still are pushing that same sensor. It’s time for something more from Fuji.

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    • Dave Haynie

      Justin… you still have a shutter. Just no mirror. So high mileage doesn’t have a different meaning for mirrorless. Well, ok, if you have a model that does have an electronic-only mode (many do not), maybe that’s an alternative, but if mine had a broken shutter, it would have to be fixed or replaced.

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    • Paul Nguyen

      There’s both points for and against Fuji updating its sensor.

      On the first front, its sensor is more than adequate. Its ability to draw out more detail than traditional Bayer sensor arrangements means that even at 16MP, it draws out much more detail, somewhere along the lines of 24MP. There aren’t any APS-C bodies out there with more resolution than 24MP.

      Even at 16MP, its pixel density is almost the same as the 36MP Nikon D810, so on a pixel pitch perspective, it’s actually not doing too badly at all. The X-Trans sensor does well on most fronts, its low-light performance is great (some say as good as older full-frame sensors), its colour rendition is excellent and its ability to render detail is very good.

      So yes, even though it’s nice to point out that it’s old, there’s not that many points for Fuji to improve. Unlike Sony, Fuji is actually working on what matters – i.e. the lenses. A decade from now, your X-T1 or whatever its successor is would probably be in the dump or a display cabinet somewhere, but the best lenses you’d still be using day-in, day-out.

      I think it’s a good thing Fuji isn’t getting involved in these typical megapixel and sensor wars that Sony, Nikon and Canon are getting involved in, it keeps the typical gear-heads away and maintains Fuji as a system for real photographers, such as most of us here, who are out to take real pictures, not the folk bashing their keyboards on DPReview forums comparing differences they’ll never see.

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    • adam sanford

      Paul, Samsung now has two APS-C bodies with 28 MP, backside illuminated sensors.

      I agree the Fuji sensors are very good and the world does not revolve around pixel count, but that X-Trans is a number of years old. Just because what they have is good does not mean they should rest on their laurels.

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  3. Hannu Siika-aho

    Thanks for the article.

    How is the max. magnification when using manual focus with focus peaking? My X-A1 doesn’t allow me to get closer than 5x.

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