New Giveaway for a Sony a9 (Retail $4,500)!

5 Predicted Trends for Wedding Photography in 2017 | Facebook Live

January 1st 2017 3:09 PM

It is imperative to be aware of common photography trends in order to support your business in the current market, even if you aren’t one to do “what’s in”.

We sat down to discuss our top 5 predicted trends for wedding photography as we round up 2016 and head into the new year. These predictions come from a cumulative knowledge of photographing over 350 weddings just this past year at Lin and Jirsa Studios, as well as perceived trends from other photographers online and attributes of weddings we’ve photographed.

Watch the entire Facebook Live discussion here:

1. The Comeback of Film Photography

A full tutorial on how we post-produced this image is available as part of our Premium membership!

We’ve seen Instax cameras sweep the nation in terms of creating a large market for portable, printable, pictures. With the new Leica Sofort, it is safe to say this trend of instant film cameras is here to stay. Film presets have also made a large comeback with mobile apps like VSCO and Filmborn being as popular as they are, allowing new photographers to see colors and images in a filmic sense – watch the tutorial on how we created this image here.

[REWIND: EDITORIAL BRIDAL PARTY PORTRAITS WITH THE PROFOTO OCF BEAUTY DISH]

2. Editorial/Fashion Based Styling

This isn’t necessarily a new trend, however, we’ve seen an increase in requests for highly stylized formal group photos, a task that takes quite a bit of time to produce but ends up being a major hit for those involved. Gathering family members and bridal party to create a large editorial like group photo has proved to be a great marketing tactic for Lin and Jirsa as well. These images end up being the most shared amongst the entire wedding album because of how grand they are and because they feature the most important people from the day. You can see our tutorial on how we create these images here!

3. Highly Stylized Journalism

Image from Photographing the Bride – see how we created this photo here!

An idea that is largely credited to the inspiring photographer directory that is Fearless Photographers is our next prediction for 2017. This trend uses hard lighting techniques that draw the viewers attention to the subject while still incorporating a storytelling journalistic aspect. These are often more exciting, “in the moment” type images that have either been pin-lit or composed to spotlight a fragment of the wedding day.

4. Assisted Photojournalism

We’ve discussed the idea of being a director vs. being a photographer in one of our latest Webinars, being in complete control of your scene in regards to lighting, posing, composition, and emotion. The notion of “creating a candid moment” has proven to be very controversial to photographers across all genres simply because it is an oxymoron. We’ve gathered that some clients just need a bit of guidance when it comes to expressing true, raw emotion in front of the camera and assisting them only helps you capture the perfect authentic moment.

5. Popularity of OCF/Strobe Photography

Natural, bright & airy wedding photography became very popular over the past couple of years, but sooner or later even a natural light lover has to give in to the inevitable use of flash. Whether it be a night time reception or an indoor church, you need the additional light vs. suffering from the granulation that occurs with higher ISO settings. We’ve loved incorporating flash into our large environmental portraits, helping to chisel out our subjects in a vast landscape.

What are some of your predictions for wedding photography this upcoming year? We would love to hear them in the comments below!

About

Founding Partner of Lin and Jirsa Photography, LJP Studios and SLR Lounge.

Follow my updates on Facebook and my latest work on Instagram both under username @pyejirsa.

Comments [2]

Please or register to post a comment.

  1. Ralph Hightower

    1. The Comeback of Film Photography
    Did it ever go away? Okay, I’m not a wedding photographer, but I have two 35mm film SLRs; one is loaded with B&W and the other with color. Then, there’s my bucket list of medium format cameras to buy: 6×4.5 and 6×7.

    | |
    • Josh Leavitt

      You shouldn’t wait on the medium format film cameras. Really, really good deals are available on Ebay right now. You could get a Mamiya 645 ADF for aroun $600 for just the camera, or a full kit with 2-3 lenses and a couple film backs for $1200-$1300. I’ve been tempted to pick one up even though I’m mostly digital.

      The high-res scans of negatives (B&W and Color) produced from the Contax 645 and Mamiya 645 are supposed to be spectacular. A MF film camera is something you’ll probably want to scratch off your bucket list soon, especially with MF digitals like the Hassy X1D and Fuji GFX 50S coming to mainstream pretty soon. I don’t really know how much longer MF film will stick around for :(

      | |