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Best Website Builder for Photographers


The previous article covered “How To Choose Your Photography Domain Name,” but if you remember, we told you guys to hold off on purchasing your domain name because your hosting company may offer it at no cost. The next step is deciding which website builder to choose. Note: You’ll hear website builder and content management system used interchangeably, and while they are not technically the same thing, for our purposes, you can think of them as such.

Free Website Builders for Photographers

Blogger.com, WordPress.com, and others offer the ability to create a custom blog for free on their publishing platform. There is no cost to creating the site, customizing the site, or hosting the site. In addition, since the domain is going to be a subdomain of each of these sites, you don’t have to register a domain either. While 100% free always sounds great, this is not the best option for the serious photographer. Here are the primary reasons:

Limited customization – While WordPress.com and Blogger.com offer the ability to customize your website, you are going to be limited to customizing via templates and the options available within their existing framework.

Unprofessional domain name – While it is possible to customize your domain name, it’s going to be registered as a “.blogspot.com” or “.WordPress.com” website. This makes your business seem like a hobby rather than a serious business.

Lack of SEO Tools – With a custom website, there are more SEO, marketing, and analytics tools available to help in marketing and growing a website. So while it will cost you more to set up a custom website, you are going to be better off in the long run.

WordPress or Squarespace

For those reasons, we recommend using either WordPress or Squarespace. There is no clear winner between the two and very strong pros for each. We’ll be discussing each in the next sections, 1) WordPress for Photographers and 2) Squarespace for Photographers.

Other Serivces

Besides Squarespace and WordPress, there are a few other hosting services and content management systems for photographers. Wix.com, Imagely,com, and SITE123 come to mind.

SITE123 is doing some interesting things and deserves strong consideration. They have a good selection of modern galleries in their free website builder; and they have a free plan as well as a paid plan. Like the others on our list, their websites are fully responsive and work well on all devices.

Need more options?  See this breakdown by Beautiful Life of the Best Website Builders.




Q&A Discussions

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  1. Olivia Green

    Squarespace has some amazing themes, but I wanted a place where I could sell my photos along with lab integration. I’ve recently shifted to Pixpa and this process has been a breeze. The themes are equally beautiful and offer e-commerce on the same images that you put on the website.

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  2. Jake Summerton

    Hi, I have been looking for a good web builder for a few weeks. I came across 123, tried them, signed up for the £12 per month.

     Next i got a call from my bank. They had attempted to withdraw three amounts of £150.00 using the company names of: BLUEPOOL, blue pool,and BP. 

    I have been on line to see if anyone else has had an issue with them and the list of scams by this company is endless.

    Please warn people about these thieves and remove them from your list, nothing about this company is any good, you will destroy your own reputation.


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  3. Atika Nazari

    [Atika Nazari has deleted this comment]

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