An about page is a must-have when it comes to your website. It’s your digital elevator pitch and your chance to connect to your audience. It’s where potential clients go to decide if they can trust you, like you, and picture themselves working with you. And if it’s written well, your bio can do more than just share your story. It can convert casual visitors into paying clients.
In this guide, we’ll show you how to write a photographer About Me page (and corresponding short bio blurb for your home page) that actually resonates. In this framework, you’ll learn what to include, what to leave out, how to make your personality shine, and how to speak directly to your dream clients.
1. Know Who You’re Talking To: Define Your Target Audience
Before you write a single word, get crystal clear on who your dream client is. This is also known as identifying your target audience or client avatar, concepts we cover in depth in our business mentorship.
The tone, language, and content of your bio should speak directly to that person. If you try to appeal to everyone, your About Me will end up feeling vague and impersonal. Instead, write with one specific type of client in mind.
The best photography bios go beyond listing credentials or quirky facts — they create a sense of connection with your target audience. They make the viewer feel something. That feeling might be trust, admiration, excitement, or even comfort. The point is: people don’t hire photographers just for gear or technique — they hire the person behind the lens.
2. Start With Something Unique (Or Direct)
Remember: many of your potential clients are skimming through dozens of photographer websites. If your About Me starts with something like “Hi, I’m Sarah and I’ve loved photography since I was a kid…”, you’ve already lost their attention.
Instead, consider opening with a bold statement, a relatable insight, or a direct callout to your target audience, such as “Hey adventure-loving couples…”
Highlight What Makes Your Photography Style Unique
Once you’ve captured someone’s attention, the next step is to help them connect with your work. This is where you help potential clients see themselves in your images.
But here’s the key: don’t list gear or rattle off what’s included in your packages. This isn’t the place for technical details or feature selling. Instead, focus on how your unique approach makes your clients feel and what sets your style apart in a crowded market.
Start by reflecting on what makes your photography different. Write down:
- What do I naturally gravitate toward when I shoot?
- What moments am I always chasing?
- How do clients describe their experience working with me?
- What emotional tone do I want my images to carry?
- What makes my sessions or process different from other photographers?
- What’s something I consistently notice or capture that others often overlook?
- How do I help my clients feel during a session — calm, empowered, joyful, seen?
- What story am I really trying to tell through my work?
Once you’ve made a list, pick one or two traits that feel true to you — and more importantly, would resonate with your ideal client. Then explain how those traits translate into an experience they’ll love.
Example 1 – Wedding Photographer (Editorial & Intentional):
“My work blends modern editorial styling with quiet, intentional moments. I focus on capturing images that feel timeless — the kind of photographs that could live on your wall today or your grandkids’ wall fifty years from now. Every image is composed with care, but never at the expense of emotion.”
Why it works: It conveys the photographer’s refined style and values, while painting a clear picture of the client experience. It speaks to couples who value both art and legacy.
Example 2 – Family Photographer (Playful & Emotion-Driven):
“I don’t believe in perfect poses — I believe in laughter, movement, and the tiny in-between moments that say the most. My sessions are fun, relaxed, and centered on connection. Because when your kids look back at these photos, I want them to remember how loved they felt.”
Why it works: It’s emotionally compelling and focused on benefits that matter to family clients — connection, emotion, legacy — not just aesthetics.
Remember: clients don’t always know how to describe what they want in a photographer. But when they read your words and think, “Yes, this is exactly how I want to feel,” you connect and stand out.
Share a Glimpse Into Who You Are (Beyond Photography)
People book people; and your clients aren’t just hiring a service. They’re inviting someone into intimate, meaningful moments. And more often than not, they want to feel a real connection with the person behind the lens.
This doesn’t mean you need to spill your life story. But weaving in a few thoughtful details about your life, passions, or personality can help your ideal clients see themselves in you. The key is to share things that align with your brand and resonate with the people you want to attract.
Think about:
- What lights you up outside of work?
- What hobbies or rituals help you recharge?
- What matters most to you in your everyday life?
- What parts of your personality are clients drawn to?
Important: Stay intentional. Avoid sharing anything overly personal, polarizing, or unrelated to your brand values. This isn’t your diary — it’s your connection point.
Example 1 – Family Photographer (Warm & Relatable):
“When I’m not photographing other families, I’m chasing my two kids around the backyard with a cup of lukewarm coffee in hand. I believe in belly laughs, bedtime snuggles, and capturing the kind of imperfect moments we’ll one day miss the most.”
Why it works: It’s warm, visual, and relatable — especially for moms. It gives a peek into the photographer’s life while reinforcing values that matter to the target audience.
Example 2 – Branding Photographer (Modern & Empowering):
“I’m a podcast junkie, personal growth nerd, and probably a little too obsessed with color-coded to-do lists. When I’m not behind the camera, you’ll find me buried in a book about psychology or cheering on women who are building bold, purpose-driven businesses.”
Why it works: It speaks directly to ambitious entrepreneurs, the exact audience a branding photographer might want to attract. The personal details feel intentional and empowering, not random.
A great “About Me” bio isn’t just about what you do — it’s about why you do it, and who you are as a person. Letting people see that side of you builds trust, sparks connection, and often becomes the reason they choose you over someone else.
End With a Clear, Confident Call to Action
Once your audience feels connected to your story, tell them what to do next. A call to action should match your tone and brand.
- Soft & Relational: “If you’ve made it this far, chances are we might be a good fit. I’d love to hear more about what you’re planning — reach out and let’s start dreaming together.”
- Confident & Direct: “Ready to create something beautiful together? Click below to book your session.”
- Playful & Approachable: “Still reading? That’s a good sign. Let’s grab coffee (virtually or in real life) and talk about your vision.”
- Purpose-Driven & Empowering: “You deserve images that reflect the real you — bold, beautiful, and unapologetically authentic. Let’s create them together.”
About Me Blurb vs. About Me Page
Not all “About Me” content serves the same purpose. Whether someone is discovering your brand on Instagram or browsing your website for the first time, the context in which they read your bio matters. That’s why you need two versions of your About Me: a short, punchy blurb and a more in-depth page.
Creating both versions allows you to stay consistent in your message while adapting your voice and length to fit the space and attention span of your reader. A great bio on your landing page is critical for connecting with your audience and creating a positive first impression. If you’re running Facebook ads or spending significant time or money driving traffic to a landing page, it’s worth refining your home page bio.
Conclusion: Write the Bio That Books
Your About Me page is more than a formality. It’s your handshake, your first impression, and your first chance to build trust and authority in your space.
By understanding your audience, leading with connection, and aligning your story with your brand, you’ll create a bio that truly represents you. So take your time, write with purpose, and don’t be afraid to let your personality shine.
