Lenses
What Is a Fixed Focal Length Lens? Benefits of Shooting with Primes
As a portrait photographer, your lens choice is extremely important when it comes to your growth as a photographer. There’s a misconception among new photographers that zoom lenses are the way to go. Take a look at 3 reasons why you may want to go with a prime lens instead.
35mm vs 50mm When Buying Your First Prime Lens
Have you outgrown your kit lens? Now that you're ready to buy a prime lens, should you go for a 35mm or a 50mm?
Demystifying Tilt-Shift Lenses | How They Work
Tilt-shift lenses have long been a favorite tool among architectural and landscape photographers for their ability to control perspective. They ...
Laowa Adds Canon RF Mount To The 11mm f/4.5 & Nikon Z Mount Options To The 65mm F/2.8 Ultra-Macro
Venus Optics announces the add of Canon RF mount for Laowa 11mm f/4.5 FF RL lens and Nikon Z mount for Laowa 65mm f/2.8 2x Ultra-Macro APO
Tamron Announces New Series of Free Webinars With Tamron Pro Photographers
Six new PRO WEBINAR sessions beginning November 10th
Tamron USA Announces The “Tamron User Photo Contest” to Commemorate Their 70th Anniversary
Enter your best photos taken with your Tamron lens by December 18, 2020
Tamron Is One Of The Biggest Reasons To Choose Sony Full-Frame Mirrorless Right Now!
Tamron announces the development of a new telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 70-300mm F/4.5-6.3 Di III RXD (Model A047). The lens is planned to launch in Fall 2020.
Venus Optics Have Released 6 Of Their Popular Lenses For The L-Mount
Panasonic, Leica, and Sigma fp shooters have gotten some good news today; Venus Optics, have added the L-mount option on ...
Venus Optics Unveiled 3 New Ultra Wide Cine Lenses For Micro Four Thirds, Super 35, and Full Frame Cinema Cameras
There’s some good news today for videographers seeking a little more 3rd party variety to their lens line up. Today, ...
5 Lenses You Probably Don’t Need to Buy
How many lenses should a photographer have? Hopefully this helps narrow down your list before making your next big purchase.
Nikon Launches New Rebates on 28 Nikkor Lenses!
Nikon has launched a new set of lens-only rebates in the US giving buyers up to $650 off instantly on 28 different F-mount lenses. Some even include optional accessory kits!
Sigma Announces Pricing & Availability for its Line of Full-Frame Classic Art Prime Cine Lenses and /i Technology-compatible Cine Art Prime PL-Mount Lenses
The set of 10 Sigma Classic Art Prime Cine lenses will be available early 2020; Select /i Technology-compatible Cine Art Prime PL-mount lenses will ship in late December 2020
